The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Nurture Culture

Nurture Culture is a Canberra-based boutique marketing consultancy focused on delivering practical marketing strategies for driving business growth. Visit - https://www.nurtureculture.com.au/

Marketing Consultant

IABC Canberra

Secretary- IABC Canberra Board (Voluntary)

Geoscape Australia

Restructuring at Geoscape allowed me to move to this role where I was responsible for developing and implementing overall marketing programs, campaigns and strategies for driving customer growth and engagement aligned with the Geoscape business plan.

Marketing and Communications Manager

I joined Geoscape to drive marketing and communications activities aimed at partner engagement and channel growth.

Partner Marketing and Communications Manager

Instaclustr

Led Ecosystem marketing for APAC & ANZ region where I was responsible for growing the APAC & ANZ region share by driving the ecosystem activities.

Lead Ecosystem Marketing - APAC & ANZ

I was marketing the open-source technologies by strategising and delivering various promotional and strategic engagement campaigns. I also look after ideating and generating the content pipeline desired for those initiatives while supporting our dominance in the online world.

Sr. Manager - Product and Content Marketing

This was my first role after I moved to Australia on a Permanent Residency. Instaclustr gave me an opportunity to start all over again in Australia. Here, I was responsible for driving content marketing strategy along with public relations activities for the APAC region, in addition to driving specific SEO/SCM campaigns.

Marketing Specialist - Product and Content

ACL Mobile Limited

I led the Marketing Communications function at ACL Mobile, the leading player in India for enterprise messaging solutions. At ACL, I had the mandate to set up a marketing communications function and spearhead the responsibility for driving the marketing initiatives that bring forth the company's legacy and drive business growth.

I worked towards positioning enterprise messaging business in the relevant markets (both India and Internationally). I worked closely with the sales team to provide marketing communications support and drive the brand visibility and outreach program. 

Working closely with the industry bodies (IAMAI and NASSCOM), my mandate was to strengthen ACL's presence across the industry bodies. For two consecutive years, I also led the company's participation in Mobile World Congress, Barcelona, Spain.

I was leading marketing communications for ACL Mobile in India, where I was responsible for providing strategic marketing direction and setting up the marketing communications function.

I left ACL Mobile as I had an opportunity to move to Australia on Permanent Residency.

VP - Marketing Communications

NXP acquires Freescale Semiconductor

As Head India Region–Marketing Communications, I was responsible for driving sales initiatives to garner market share, build and drive stories that promote Freescale technology offerings and its leadership position in the embedded design industry. I worked closely with CEO's office and the sales and business units to create and implement the overall Public Relations & Brand communications strategy. The position demanded working with the global and APAC communications team and driving home the best practices.

I led Freescale participation in various industry-wide events and exhibitions. I was responsible for developing and implementing yearly marketing plans and managing budget allocations focusing on lead generation and building the company's overall brand image consistent with the global vision. 

I was also a core member of the organising team of Freescale Technology Forum (FTF), an industry recognised event. I project led the event in India every alternate year and contributed to the FTF event in the United States. I also led the university relations initiatives for Freescale India, where I was responsible for conducting the 'Freescale Cup' in India that saw participation from over 300 teams from colleges across the country. 

At Freescale, I represented the company in the industry body like Indian Electronics and Semiconductor Association (IESA).

India Region Lead - Marketing Communications, Freescale Semiconductor India

I was responsible to develop media plan and providing communications support to the India leadership team. I spearheaded employee engagement initiatives while working closely with the HR team and launched various interactive channel for employee communications like newsletter,  employee portal.  

Freescale also gave me a platform to work for the underprivileged community and I took the responsibility to build the Community Relations group in the organization. I handled the mandate to channelize company mandatory funding to CSR initiatives that are meaningful, promote employee engagement and strengthen its leadership in the technology arena.

Manager - Corporate Communications

Lexicon Public Relations & Corporate Consultants Ltd

I joined Lexicon PR as Account Executive and spent 4+ years. At Lexicon, I gained an in-depth understanding of the nuances of Public Relations. Driving client relationships and pitching for new business, my key responsibility was to design & develop a communication plan for my clients to help them achieve marketing objectives and a positive brand image. The role also demanded organising and co-ordination of several large-scale media events, according to the marketing initiatives. A few of the key clients I managed include Dominos, Timex, Oriflame, Jubilant Organosys.

Sr. Manager

As a marketing professional, I have extensive experience building and scaling effective marketing programs within leading tech organisations, spanning semiconductor, SaaS, open-source, and location data domains. Throughout my corporate journey, I spearheaded numerous strategic inbound and outbound marketing initiatives including creating and implementing strategies to optimise ROI, drive demand generation, and elevate company profiles.

In most organisations where I've worked, I seized opportunities to contribute during pivotal stages of growth. This allowed me to operate across various marketing functions, build my skills, and acquire end-to-end marketing and communications expertise. I deep-dived into execution, consistently achieving results using tailored go-to-market (GTM) strategies.

Commencing my career as a communications professional at a PR agency, I bring a robust blend of strategic planning and tactical execution capabilities in public relations, media management, executive communications, and stakeholder engagement. I have successfully driven large-scale external and internal communication and brand programs, events, exhibitions, and employee communication activities. Additionally, I possess expertise in driving ecosystem marketing, product marketing, and content marketing.

Recently, I founded my marketing consultancy to provide marketing-as-a-service to businesses, large and small. My two-decade corporate career has equipped me with a wide range of expertise across marketing functions, enabling me to offer a service that focuses on discipline-specific knowledge and expertise, addressing more than just one area. Learn more about the model: https://www.nurtureculture.com.au/resources/unveiling-marketing-as-a-service

If you want to learn more about me and work with me, email me at info@nurtureculture.com.au.

taplio

The Battle

Jenny Lustig 🎤

Anjali Srivastava

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