HubSpot

Freelance Senior B2B Marketing & Sales Writer

Artisan

Freelance Senior B2B Sales Writer

Looking for a savvy writer with hands-on experience in marketing and sales? Let's look at what I've got.

I'm here to help you win the SERP and attract prospects through high-quality blog posts.

🍉 Content Writing (long-form blog posts)
🍉 On-page SEO for articles
🍉 In-depth articles with quotes from thought leaders

🍍Content Marketing Geek
🍍Analyzing projects before taking on them

I'm eager to create copies that engage & convert :)

Freelance writer | B2B Content Marketing Specialist

DISTRICT #1

I'd highlight two major achievements:

1. $1,031,000 worth of contracts under one year
2. Developed a new direction, like economic recovery in rural areas through agriculture projects

Donors I've worked with: GIZ, Norwegian Refugee Council, USAID, TerraTech (ADH).

My position also included cold pitching, contacting major donors, devising new projects, supervising their smooth implementation process, geography expansion, and publicity.

Head of Programme Development & Strategic Partnerships

Belkins

B2B Sales Writer

Cognism

Freelance Content Writer

Smartlook

MarTech

Contributing Writer

Weflow | getweflow.com

Freelance Writer

Timeular

Creative B2B Writer📍I create content that AI cannot🦄 HubSpot | MarTech | Cognism | Smartlook | ➡️ DM to book your article.

Have you ever heard of a Senior Sales & Marketing Writer who can close a deal of $700,000+ for a charitable foundation? 

I dunno how these two roles coexist in me, but they seem to work out pretty well. 

So, if you want to hire me as a freelance writer, get a consultation for cold outreach, writing career, or fundraising, DM or email me.
📧 jenica.romacnhuk@gmail.com

What I offer:

- 8 years in content marketing, PR, and business development with a strong track record.
- Therefore, a robust understanding of SEO shifts and emerging trends.
- Content that people want to read, share, and fill out "Request a demo."
- A partner who cares about your growth while being an independent contractor.

Open to fruitful discussions.

Jenny Romanchuk

Tugatours 

Tuga Tours is a boutique tour company offering premium city tours around Lisbon, with a team of 15 employees.

- Consistently outperformed peers in sales, selling high-ticket tours (€140) while others typically sold at lower price points (€60-€100), showcasing strong negotiation, rapport-building, and communication skills to create tailored, high-value offers.
- Increased company revenue by 20-30% within six months, exceeding sales targets through proactive engagement and personalized sales and closing strategies.
- Managed the full sales process (face-to-face) from prospecting and pitching to closing deals and following up post-sale, ensuring a seamless customer journey from start to finish.
- Demonstrated expertise in consultative and relationship-building selling by understanding client needs, presenting solutions, and customizing offerings to enhance customer satisfaction.

Tour Guide | Face-to-Face Sales Specialist

PicPay

PicPay is a leading digital payment platform and fintech, with 4,000+ employees, 35M active users and $2.4 billion ($436M) in revenue. The app included a crypto exchange that allowed users to buy and sell cryptocurrencies.

- Launched the Crypto Academy and newsletter, educating 1 million users on cryptocurrency trends and market insights, achieving a 30% open rate and 50% for high-value users, boosting platform engagement and user retention.
- Designed and executed CRM campaigns, delivering 8 weekly notifications to millions of users, leveraging targeted alerts (e.g., significant price movements) to drive engagement and contribute to a 20% revenue increase.
- Collaborated with cross-functional teams to develop and implement marketing strategies (SMS, push notifications, email) that drove user acquisition, retention, and overall platform adoption.

Senior Copywriter 

AmaZix

Amazix is a marketing agency specialized in blockchain promotion and community management. At its peak, the agency had an international team of 72 employees, across 21 different countries

- Partnered with sales teams to create proposals for high-value services, valued at six times the standard cost, leading to successful client partnerships.
- Developed a compelling investment narrative for a cybersecurity project by leveraging market insights, leading to increased investor interest and engagement.
- Worked with global teams (design, growth, marketing, sales) to implement content strategies aligned with client goals and business objectives.

Content Manager

XP Inc.

XP Inc. is a NASDAQ-listed technological platform for investments, financial services and educational purposes, with 6,000+ employees, serving over 2.8M customers and $1.4 billion in revenue.

- Developed a sales letter for a book launch and newsletter subscription, driving 3,000 sales in three weeks and generating $158K USD ($790K BRL) in revenue by effectively addressing customer needs and motivations.
- Generated $108K USD ($542K BRL) in revenue through a single email campaign, acquiring 1,506 new subscribers in 24 hours by crafting compelling copy that resonated with target audiences.

Senior Copywriter

-  Increased the landing page conversion rate from 15.69% to 23.54% during a product launch, driving lead generation and sales opportunities.
- Promoted to Senior Copywriter in February 2021, just 8 months after starting, in recognition of exceptional performance and contributions.

Associate Copywriter 

Inversa Publicações

Inversa was an independent publishing company, providing clients with investment recommendations and courses. At its peak, the company had 40 employees and 150,000+ paid subscribers and 750,000 readers.

- Generated $1.3M BRL ($372K USD) in revenue within six months by writing high-converting sales copy for a cryptocurrency investment newsletter, including ads and email campaigns.
- Launched a book campaign, selling over 2,000 units through email marketing.
- Promoted to Associate Copywriter in December 2020, just 6 months after starting, in recognition of exceptional performance and contributions.

Associate Copywriter

- Increased revenue by $125K USD ($498K BRL) during the first five months by creating compelling sales letters, ads, and email campaigns.
- Achieved $42K USD ($168K BRL) in revenue with my first promotional campaign that brought in 500 new subscriptions.

Junior Copywriter

Tour Guiding Company 

Founded a wellness company to guide people from all over the world who came to Brazil for retreats

- Built a tour guiding business from the ground up, generating $900K BRL ($279K USD) in revenue over five years as a solopreneur by attracting high-value clients and managing the full sales cycle.
- Managed tours of 10-20 people twice per month, with clients from North America, Europe, Asia, leading approximately +60 groups during this period.

Founder

KPMG Brasil

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services, operating in 144 countries, and with 265,000+ employees worldwide.
		         
- Advised international clients on foreign investments and the Brazilian tax system.
- Received a double promotion within one year for outstanding client support and presentation skills.

International Tax Consultant

Senior Copywriter✍️ Storyteller • Content Strategy • Sold $1.3M with one sales letter • I've written about startups, entrepreneurship, personal growth + created content strategies for early-stage crypto projects.

Half-Japanese 🥷🏻 half-Brazilian, and always up for a good conversation (or a Coke Zero with lots of ice). So far, I’ve had the privilege of calling three countries home: Brazil, the USA, and Portugal.

I’ve always loved connecting with people and finding creative ways to deliver value (check my featured section).

I started my career as an international tax consultant at KPMG, but my entrepreneurial spirit pushed me to start a tour-guiding business. I loved meeting people from all walks of life and building relationships. Plus, I had so much fun on the job and always made sure my clients had amazing experiences (and lots of laughs).

My journey then led me to the financial and crypto industries, where I worked at Inversa and XP Inc., creating high-converting sales letters to promote investment newsletters. Later, I joined PicPay, where I developed campaigns for millions of users to promote projects listed at their crypto exchange, collaborating with cross-functional teams and thriving in the fast-paced startup environment.

Key Achievements:
- Generated $1.3M in revenue by writing a high-converting sales letter for a cryptocurrency investment product.
- Launched the Crypto Academy and newsletter, educating 1 million users on crypto trends and market insights, achieving a 30%-50% open rate for high-value users, boosting platform engagement and user retention.
- Founded and grew a tour guiding business to $900K BRL in revenue over five years, leading more than 60+ trips with clients from the USA, Canada, and Europe.
- Achieved top performance in tour sales within two months, surpassing peers by selling premium packages and exceeding targets.
- Received three promotions in four years for consistently driving revenue growth and delivering high-impact copywriting campaigns that resonated with target audiences.

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Jenny Romanchuk

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