ClearDATA

Positioned ClearDATA’s cloud security posture management (CSPM) software, Managed Detection & Response (MDR) services, managed cloud services, and professional services, purpose-built to protect personal health information (PHI) and other sensitive healthcare data. Increased product revenue  through strategic market positioning and targeted managed services and cybersecurity marketing campaigns for healthcare providers, healthcare payers, and health tech companies. Led efforts to competitively benchmark products against Cloud Service Provider (CSP), Managed Security Service Provider (MSSP) and Managed Detection & Response (MDR) vendors. Successfully expanded market share by identifying and penetrating new cybersecurity market segments. Led numerous marketing campaigns resulting increase in customer acquisition rate for cybersecurity solutions. Played a key role in the successful launch of seven major cloud compliance and security products, achieving sales targets within the first two quarters. Enhanced collaboration between marketing, sales, product development, and customer support teams, improving overall campaign effectiveness, customer satisfaction, and sales enablement. Wrote and coordinated many thought leadership publications. Collected key case studies from clients to use in corporate communications and lead generation efforts. Designed countless decks for key sales reps, for major deals for the company. Edited content to be more competitively compelling, while simultaneously improving technical prowess.	Implemented advanced data analytics tools to gain insights into customer behavior, including enhancing personas, content, and sales materials.

Director of Product Marketing (Healthcare Cybersecurity & AI)

Onna

**Company-wide layoff**
Positioned Onna’s data management platform to help companies simplify unstructured data management from cloud-based collaboration applications. Led product marketing discipline for persona building, messaging, customer case studies, product videos, collateral, and web content. Led launch strategy for multiple Connectors for collaboration applications. Developed positioning for Onna’s Data Management Platform. Responsible for integrated product launches of new software and platform product features (like the Microsoft OneDrive Connector), product solutions, and AI capabilities. Drove intra-market growth and increased awareness-to-adoption in existing and new market segments.

Director of Product Marketing (eDiscovery Data Security & Governance)

Avaya

Positioned Avaya’s cloud communications and workstream collaboration services. The company's platform includes unified communications and contact center services. In 2019, the company provided services to 220,000 customer locations in 190 countries. Directed outbound marketing for Avaya OneCloud™ Subscription and the developer-facing marketing channel. Piloted go-to-market execution, buyer personas, solution messaging and positioning, thought leadership, and sales enablement. Created global go-to-market and enablement plans for specific solutions, including new APIs and applications. Hosted a Hackathon for 250+ developers at Avaya ENGAGE, resulting in significant partner and client engagement. While at Avaya, founded the Abilities Employee Resource Group (for Differently Abled).

Product Marketing Manager (App Exchange, APIs, Cloud Tech)

Developed end-to-end content strategy for major worldwide customer product and solutions campaigns for IBM Systems. Developed content for IBM Z and LinuxONE’s shifts to a hybrid cloud narrative, emphasizing security, cloud-native development, AI and blockchain services. Worked cross-functionally for the IBM z15 and LinuxONE global launch with product management, campaigns, performance marketing and analyst relations to support competitive messaging on security, data privacy and encryption. Audited content, researched trends, and collaborated on the execution of promotional assets. Led campaigns in social media, public relations, event marketing, web, and user interface, contributing to 65% of IBM marketing-sourced revenue. In 2019 through 2020, founded and served as the captain of the IBM Hops for Hope team, raising money for Children’s Flight of Hope (non-profit for children).

Senior Global Content Marketing Strategist (Hybrid Cloud Server Solutions and Storage)

CAPTRUST

Managed individual investor retirement plan services and participant marketing using integrated marketing tactics. Developed a participant-facing marketing channel to do outreach to within the client base for increasing retirement plan contributions. Co-founded and served as Managing Editor for VESTED magazine (www.captrust.com/vested) for wealth management prospects and clients, a biannual magazine including a Second Act cover story, plus columns that explore passion pursuits, investment trends, ways to leave a legacy, and more. Co-founded and produced the VESTED Voices client marketing video series, featuring famous Second Acts. Was able to interview NFL players, famous entrepreneurs, and other inspirational people. Authored thought leadership pieces and produced participant-facing video series. Met goal to acquire 20 net new wealth management clients, each with millions in assets under management (AUM). In 2017, served as (volunteer) President of the CAPTRUST Community Foundation (CCF), while also serving as Manager of Marketing. As CCF president, led 25 board members, 5 committees, started a grant program with 3 levels of grants issued, and started an annual fundraising event. The flagship fundraising event, the Bond Brothers 5k, was cofounded with Bond Brothers Beer Company and raises tens of thousands of dollars each year for the CCF. In 2016, served as Vice President for the CCF and created a flagship fundraising event, Hops for Hope, that brings in $500,000 a year to benefit Children's Flight of Hope, to help children with life-altering and terminal illnesses get transportive access to care.

Manager, Marketing (Retirement Services & Wealth Management)

Paychex

Created and implemented integrated marketing strategies using research and analytics to drive customer insights using direct mail, email marketing, collateral, websites, and thought leadership. Ran 401(k) marketing channel, a sales division responsible for 75% of revenue for the company. Based on success with 401(k) marketing channel, developed a financial advisor referral channel. In addition, developed an educational marketing program for the Paychex Healthcare Reform response, that resulted in 150% revenue generation improvement.

Product Marketing Manager (Retirement Services & HR Services)

Led process improvement efforts with client-facing business units to digitize procedures and product pages, as well as consulted on ways to eliminate waste within processes (Kaizen model). Successfully improved more than 20 business units’ processes to manage operational change management strategies and programs.

Change Management Specialist, Technical Writer

Crosman Corp.

Created public relations materials for new retail product launch announcements to Big Box stores, conducted product placement and media relations, composed copy (web, packaging, advertisements, catalogs, and price lists), collaborated daily with graphic designers and the VP of Marketing, and managed trade show events.

Marketing Coordinator (Retail)

USDA

Met with statisticians within the National Agricultural Statistics Service (NASS) dissect, understand, and pull out important trends within the Census of Agriculture published by the USDA. TWrote press releases about findings from the Census of Agriculture, issued by the National Agricultural Statistics Service (NASS), which I worked for under the Director of Public Affairs. Worked with statisticians to pull key information out, so that I could develop important insights in written format. Participated in journalist lock-ins, briefings, and important announcements. The work done had the ability to influence futures, stock prices on commodities, and agricultural and livestock industries as a whole.

Public Affairs Associate (Government, National Agricultural Statistics Service)

Monroe County Long Term Care Program

Compiled and synthesized research for medicare study on persons with disabilities, in order to build anonymized case studies about patient experiences within the study. Reviewed thousands of cases and built out profiles for senior leadership. The study focused on the use of innovative nurse models of care management designed to improve the quality of life and health outcomes of older persons experiencing multiple chronic conditions (MCC), depression, and disability. This research was related to the Medicare Primary and Consumer-Directed Care Medicare Demonstration (MCPC), an randomized control (RCT) trial conducted across 3 states, providing comprehensive care management to community-dwelling older Medicare beneficiaries (n=1600) who had an existing disability and prior use of healthcare (e.g. hospitalizations). Outcome evaluation of the study favorable health outcomes among participants (e.g., less disability worsening) as well as a reduction in healthcare cost and use. Notably, this trial was one of only 6 studies to achieve less disability among these older persons who were experiencing high levels of health complexity.

Research Assistant Intern (Medicare Healthcare Study)

Bringing more than two decades of experience, I strategically and creatively lead impactful and innovative product marketing programs for software and cloud technologies. With a passion for understanding customer needs, creating compelling solutions, and driving business growth across diverse industries—focused on driving the bottom line, while emphasizing the ‘fun’ in cross-functional collaboration! 

Jenny Liebel

Kevin Grunewald

Empower Pharmacy

TA Sourcer

PeopleScout

•Saved over 30% in recruitment costs by sourcing candidates internally, minimizing the need for agency support.
•Maintained a 75% interview-to-offer ratio by implementing effective screening and evaluation techniques.
•Coordinated cross-functional recruitment processes, supporting hiring teams in reducing time-to-fill by 20%.

Talent Acquisition Partner

SunPower Corporation

•Maintain Workday Core HCM data and process onboarding transactions.
•Prepare new hire checklists for managers.
•Assist Talent Acquisition with a variety of onboarding duties including relocation and review of offer letters.
•Serve as coordinator for new hire background checks.
•Assist with the User Management system used for new employees, transfers, promotions, and terminations.
•Ensure the Workday system complies with company policies and regulatory requirements.
•Maintain user access and security settings to protect sensitive.

Recruiter/HRIS Systems Analyst

GE Renewable Energy

•Directed GE Renewables in the Hydro, LM-wind, and Power Grid sectors across North America and Europe, overseeing the project lifecycle and aligning with client service objectives.
•Managed time zone differences, facilitated international teamwork, and enhanced communication to address project challenges, ensuring proactive compliance with OFCCP requirements.
•Managed and developed a comprehensive talent pipeline through networking, sourcing campaigns, and recruitment tools.
•Delivered strategic consulting support, understanding business demands, collaborating with hiring managers and HR partners, and aligning recruitment to company standards.
•Achieved significant milestones in 11 months by coordinating 8-10 daily meetings: filled 125 engineering roles, managed 70 projects with a 98% closure rate, and reduced time to fill by 92%.
•Provided exceptional customer service through global offer generation via Workday, complied with company policies, and collaborated with the people operations team to enhance the offer process.
•Utilized social media, professional networks, and job boards for recruiting, initiated think tanks, and resolved Workday issues, demonstrating comprehensive expertise in talent acquisition.

Sr. TA Partner/LM-Wind lead

Recourse Communications, Inc.

•A highly productive recruitment team of two was managed by me, who consistently hired 28 new employees every month over four months, resulting in positive feedback from the client director and several program managers for outstanding performance and accomplishment.
•Organized a pivotal recruitment campaign for a leading global pharmaceutical firm, assuming a cross-departmental role to enhance the project's success.
•Managed a portfolio of 16 high-priority positions daily, with direct oversight from one recruiter, ensuring optimal productivity and efficient candidate sourcing via multifaceted platforms, including ATS systems (Exelare and Oracle), LinkedIn Recruiter, and Indeed.
•Led a team to expedite 50 new hires monthly over four months, delivering the project ahead of schedule and earning commendations from the client's director and key program management team members.
•Demonstrated exceptional organizational skills and an understanding of talent acquisition nuances by successfully managing 25-60 high-level requisitions simultaneously.
•Effectively utilized advanced applicant tracking systems (Exelare and Oracle) and proactive engagement with LinkedIn Recruiter and Indeed to streamline recruitment processes and improve candidate reach.
•Provided management and clients with daily and weekly progress updates by developing comprehensive system reports and meticulously tracking key performance indicators and production metrics.

Talent Acquisition Manager

•Collaborated closely with project managers to source and deliver top-tier candidates across various industries, such as aerospace, IT, manufacturing, healthcare, renewables, and hospitality.
•Achieved outstanding performance in managing high-volume requisition loads, overseeing 25-60 requisitions simultaneously across a wide geographic area.
•Strategically structured daily schedules to align with fluctuating client demands, ensuring optimal productivity and responsiveness to immediate hiring needs.
•Identified, screened, and hired 75 candidates within six months, exceeding departmental hiring targets by 100%.

Sr. Recruiter

Walgreens

•Increased revenue by 30% and reduced costs by 20% within 14 months, exceeding sales targets through strategic merchandise management.
•Ensured rapid resolution of inquiries and complaints and maintained rigorous planogram integrity by leading a proactive and efficient ASM team.
•Created a highly productive team environment by using Theatro for daily briefings, creating detailed task lists, and nurturing growth through one-to-one sessions.
•Ensured compliance with critical updates, including COVID-19 protocols, while championing a culture of continuous improvement in order to maximize team engagement and performance.

Assistant Store Manager

Loving Arms

•Ensured 98% data integrity in Workday through daily quality checks, enabling reliable workforce planning.
•Streamlined self-service workflows, cutting onboarding time by 30% and enhancing user satisfaction.
•Automated key HR tasks, reducing manual effort by 40% and errors by 25% within six months.
•Facilitated Workday training, reducing support requests by 25% and increasing end-user proficiency.
•Developed dashboards, cutting report generation time by 50% and boosting utilization among leaders.

Workday Consultant

Recruiting | Sales | Marketing | Engineering | Tech | Career Guide

10 years of experience in Talent Acquisition with 3 years of experience in Workday HRIS. 
Strategic thinker and effective communicator with a mix of technical competence and an innate ability to communicate with industry professionals, consistently delivering high-impact results. 

*Accomplishments*
>2021, hired 100 people in Biopharma, Technical Engineering & Tech.
>2022, hired 125 people in Technical Engineering across all sectors of Renewables.
>2023, hired 150 people across the United States in Renewables, Skilled Trades, and Field Operations.
>2024, hired 150 people across the Midwest in Skilled Trades, Engineering, IT, Supply Chain.

Outside of work, I'm passionate about creating impactful, authentic content that connects with real people, whether it's career tips, personal branding insights, or everyday motivation. As a content creator and career strategist, I love partnering with brands that align with my message and audience.

If you’re a brand looking to collaborate on sponsored content, campaigns, or creative partnerships that drive value and visibility, let’s connect. You can reach out to me about potential partnerships or brand deals at kgrunewald22@gmail.com 

Check out the links on my website to learn more!


DISCLAIMER! 
1:1 calls are not to discuss opportunities at my current employer, nor is it a guarantee of employment.

Talent Acquisition Partner II

-Working together with my regional ops managers on projects at our San Jose, Sacramento,
  Arizona & North Hollywood offices for our technical install and service teams.
-Currently working in a multi-functional team across multiple time zones.
-In an unfavorable market, I've been able to hire residential electricians for multiple locations
across the US.
-Working with candidates internally and externally to get referrals.
-Rewriting job descriptions and doing market research with the Sr. leadership team.
-Negotiating compensation on offers to candidates.
-Increased applicant pool by 30% in the last 5 months by sourcing and doing deep dive
Boolean searches, resulting in higher quality hires for our residential Install and service teams.
-Grew a previously stagnant talent pool by 25% in the last 2 months, resulting in a 35%
reduction in time-to-fill for our residential electrician roles.

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