ClearDATA

Positioned ClearDATA’s cloud security posture management (CSPM) software, Managed Detection & Response (MDR) services, managed cloud services, and professional services, purpose-built to protect personal health information (PHI) and other sensitive healthcare data. Increased product revenue  through strategic market positioning and targeted managed services and cybersecurity marketing campaigns for healthcare providers, healthcare payers, and health tech companies. Led efforts to competitively benchmark products against Cloud Service Provider (CSP), Managed Security Service Provider (MSSP) and Managed Detection & Response (MDR) vendors. Successfully expanded market share by identifying and penetrating new cybersecurity market segments. Led numerous marketing campaigns resulting increase in customer acquisition rate for cybersecurity solutions. Played a key role in the successful launch of seven major cloud compliance and security products, achieving sales targets within the first two quarters. Enhanced collaboration between marketing, sales, product development, and customer support teams, improving overall campaign effectiveness, customer satisfaction, and sales enablement. Wrote and coordinated many thought leadership publications. Collected key case studies from clients to use in corporate communications and lead generation efforts. Designed countless decks for key sales reps, for major deals for the company. Edited content to be more competitively compelling, while simultaneously improving technical prowess.	Implemented advanced data analytics tools to gain insights into customer behavior, including enhancing personas, content, and sales materials.

Director of Product Marketing (Healthcare Cybersecurity & AI)

Onna

**Company-wide layoff**
Positioned Onna’s data management platform to help companies simplify unstructured data management from cloud-based collaboration applications. Led product marketing discipline for persona building, messaging, customer case studies, product videos, collateral, and web content. Led launch strategy for multiple Connectors for collaboration applications. Developed positioning for Onna’s Data Management Platform. Responsible for integrated product launches of new software and platform product features (like the Microsoft OneDrive Connector), product solutions, and AI capabilities. Drove intra-market growth and increased awareness-to-adoption in existing and new market segments.

Director of Product Marketing (eDiscovery Data Security & Governance)

Avaya

Positioned Avaya’s cloud communications and workstream collaboration services. The company's platform includes unified communications and contact center services. In 2019, the company provided services to 220,000 customer locations in 190 countries. Directed outbound marketing for Avaya OneCloud™ Subscription and the developer-facing marketing channel. Piloted go-to-market execution, buyer personas, solution messaging and positioning, thought leadership, and sales enablement. Created global go-to-market and enablement plans for specific solutions, including new APIs and applications. Hosted a Hackathon for 250+ developers at Avaya ENGAGE, resulting in significant partner and client engagement. While at Avaya, founded the Abilities Employee Resource Group (for Differently Abled).

Product Marketing Manager (App Exchange, APIs, Cloud Tech)

Developed end-to-end content strategy for major worldwide customer product and solutions campaigns for IBM Systems. Developed content for IBM Z and LinuxONE’s shifts to a hybrid cloud narrative, emphasizing security, cloud-native development, AI and blockchain services. Worked cross-functionally for the IBM z15 and LinuxONE global launch with product management, campaigns, performance marketing and analyst relations to support competitive messaging on security, data privacy and encryption. Audited content, researched trends, and collaborated on the execution of promotional assets. Led campaigns in social media, public relations, event marketing, web, and user interface, contributing to 65% of IBM marketing-sourced revenue. In 2019 through 2020, founded and served as the captain of the IBM Hops for Hope team, raising money for Children’s Flight of Hope (non-profit for children).

Senior Global Content Marketing Strategist (Hybrid Cloud Server Solutions and Storage)

CAPTRUST

Managed individual investor retirement plan services and participant marketing using integrated marketing tactics. Developed a participant-facing marketing channel to do outreach to within the client base for increasing retirement plan contributions. Co-founded and served as Managing Editor for VESTED magazine (www.captrust.com/vested) for wealth management prospects and clients, a biannual magazine including a Second Act cover story, plus columns that explore passion pursuits, investment trends, ways to leave a legacy, and more. Co-founded and produced the VESTED Voices client marketing video series, featuring famous Second Acts. Was able to interview NFL players, famous entrepreneurs, and other inspirational people. Authored thought leadership pieces and produced participant-facing video series. Met goal to acquire 20 net new wealth management clients, each with millions in assets under management (AUM). In 2017, served as (volunteer) President of the CAPTRUST Community Foundation (CCF), while also serving as Manager of Marketing. As CCF president, led 25 board members, 5 committees, started a grant program with 3 levels of grants issued, and started an annual fundraising event. The flagship fundraising event, the Bond Brothers 5k, was cofounded with Bond Brothers Beer Company and raises tens of thousands of dollars each year for the CCF. In 2016, served as Vice President for the CCF and created a flagship fundraising event, Hops for Hope, that brings in $500,000 a year to benefit Children's Flight of Hope, to help children with life-altering and terminal illnesses get transportive access to care.

Manager, Marketing (Retirement Services & Wealth Management)

Paychex

Created and implemented integrated marketing strategies using research and analytics to drive customer insights using direct mail, email marketing, collateral, websites, and thought leadership. Ran 401(k) marketing channel, a sales division responsible for 75% of revenue for the company. Based on success with 401(k) marketing channel, developed a financial advisor referral channel. In addition, developed an educational marketing program for the Paychex Healthcare Reform response, that resulted in 150% revenue generation improvement.

Product Marketing Manager (Retirement Services & HR Services)

Led process improvement efforts with client-facing business units to digitize procedures and product pages, as well as consulted on ways to eliminate waste within processes (Kaizen model). Successfully improved more than 20 business units’ processes to manage operational change management strategies and programs.

Change Management Specialist, Technical Writer

Crosman Corp.

Created public relations materials for new retail product launch announcements to Big Box stores, conducted product placement and media relations, composed copy (web, packaging, advertisements, catalogs, and price lists), collaborated daily with graphic designers and the VP of Marketing, and managed trade show events.

Marketing Coordinator (Retail)

USDA

Met with statisticians within the National Agricultural Statistics Service (NASS) dissect, understand, and pull out important trends within the Census of Agriculture published by the USDA. TWrote press releases about findings from the Census of Agriculture, issued by the National Agricultural Statistics Service (NASS), which I worked for under the Director of Public Affairs. Worked with statisticians to pull key information out, so that I could develop important insights in written format. Participated in journalist lock-ins, briefings, and important announcements. The work done had the ability to influence futures, stock prices on commodities, and agricultural and livestock industries as a whole.

Public Affairs Associate (Government, National Agricultural Statistics Service)

Monroe County Long Term Care Program

Compiled and synthesized research for medicare study on persons with disabilities, in order to build anonymized case studies about patient experiences within the study. Reviewed thousands of cases and built out profiles for senior leadership. The study focused on the use of innovative nurse models of care management designed to improve the quality of life and health outcomes of older persons experiencing multiple chronic conditions (MCC), depression, and disability. This research was related to the Medicare Primary and Consumer-Directed Care Medicare Demonstration (MCPC), an randomized control (RCT) trial conducted across 3 states, providing comprehensive care management to community-dwelling older Medicare beneficiaries (n=1600) who had an existing disability and prior use of healthcare (e.g. hospitalizations). Outcome evaluation of the study favorable health outcomes among participants (e.g., less disability worsening) as well as a reduction in healthcare cost and use. Notably, this trial was one of only 6 studies to achieve less disability among these older persons who were experiencing high levels of health complexity.

Research Assistant Intern (Medicare Healthcare Study)

Bringing more than two decades of experience, I strategically and creatively lead impactful and innovative product marketing programs for software and cloud technologies. With a passion for understanding customer needs, creating compelling solutions, and driving business growth across diverse industries—focused on driving the bottom line, while emphasizing the ‘fun’ in cross-functional collaboration! 

Jenny Liebel

Exclaimer

I built and led the product and customer marketing function to support ambitious growth targets, driving revenue from £42-£70m+ ARR in 2 years. 

By building and combining robust customer insights and competitive and market intelligence with a strong partnership with the product team, I enhanced Exclaimer's position in the market and expanded the addressable market by targeting both IT and marketing buyers. 

By establishing and executing a strategic partnership strategy, I proved the revenue growth potential of ecosystem co-marketing and sales.

VP Product and Customer Marketing

I established and built the product marketing team to differentiate Onna through category creation, use case definition, positioning and messaging. By creating and rolling out a multi-tier product launch framework, I was able to support rapid delivery of new capabilities into the market and make a material impact on pipeline creation.

With robust buyer and influencer insights, I helped shape product and marketing strategy, supported more effective demand creation, and improved deal conversion with enhanced enablement.

Head Of Product Marketing

Mimecast

I led global security product marketing strategy for Mimecast's highest revenue generating products. In a hyper competitive market, I supported revenue growth from $58m (2013) to $420m (2020). A focus on differentiated storytelling was delivered through a multi-channel content strategy. As a subject matter expert, I expanded analyst relations efforts to secure coverage and placement in key research, and represented Mimecast as a senior speaker at industry, company, and alliance ecosystem events.

I integrated multiple acquisitions into the Mimecast product offering, and launched a new web security service from the ground up to secure >900 customer.

Senior Director, Product Marketing

Responsible for establishing and leading a product marketing team tasked with building and articulating a compelling and consistent value proposition for Mimecast services. 

Through both online and offline content creation and syndication across all relevant internal and external touch-points, and working closely with product, sales, customer advocacy and the wider marketing team to reinforce Mimecast as a leader in the email security and enterprise information management markets.

Director Product Marketing

BlackBerry

Defining how BlackBerry positions its software and device portfolio to the global business market.

Senior Product Marketing Manager (Enterprise)

Responsible for small and medium business marketing team driving the development and execution of the strategic growth plan for this segment in EMEA. Key responsibilities include defining and communicating the BlackBerry SMB value proposition, identifying and working with strategic partners, engaging and enabling sales channels including carriers, resellers and distributors. Successfully influencing and working with regional sales and marketing teams to drive a consistent approach and message. Experience in major Western European markets, emerging Central and Eastern European markets as well as engagement with teams in Middle East, Turkey and Africa.

Regional Manager, Small Medium Business Marketing, EMEA

I led the development of a regional growth plan for small and medium business and worked closely with local country teams to gain buy-in and support to drive execution.Key responsibilities included market positioning and messaging development, marketing research, thought leadership content development, media liason. I also created core channel sales enablement tools and programs working alongside channel teams and directly with key external partner stakeholders. I initiated an SMB influencer program to extend market reach and end user understanding of BlackBerry capabilities.

Senior Marketing Manager, Small Medium Business EMEA

Developed and executed the marketing plan to drive increased consideration and adoption of BlackBerry solutions within the professional services vertical market in EMEA. Worked with internal sales teams and channels including carriers and resellers to help define and support go-to-market plans in the segment. Worked with third party app vendors to build out the segment proposition and create incremental value.

Professional Services Industry Marketing Manager EMEA

EnterpriseDB

Responsible for developing and executing the marketing plan to establish this open source software start-up in the EMEA region. Responsibilities include strategy development, public relations and online & offline lead generation and management programs.

Marketing Manager EMEA

InTechnology plc

Responsible for raising the awareness of Intechnology and its porfolio of services in the minds of end users, analysts, media and other influencers. Developed, owned and managed the strategic marketing plan and associated budget. Delivered consitently high quality leads to the sales team.

Senior Marketing Manager

Strategic and results-oriented marketing leader with a proven track record in driving growth for global, scale-up, and start-up organizations. Known for transforming product marketing functions to achieve aggressive business goals, including an increase in annual recurring revenue from £42m to £70m+ in 2 years. Focused on truly understanding the customer and bringing their voice into the organisation to build compelling value propositions and messaging. Skilled at working cross-functionally to develop differentiated narratives and scalable go-to-market strategies that maximise impact across the customer lifecycle.

Specialties: B2B, marketing and GTM strategy, proposition development & messaging, product marketing, partnerships and alliances, SaaS, program execution, PR, enablement, market research, competitive intelligence, analysis and planning, demand generation

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