automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Xtime

Inside Regional Sales Manager

STELLA Automotive AI

Director Of Dealer Logistics

• Directly assisted the Director of Sales in this new upstart team, alleviating some of the 
responsibilities to ensure my director had the flexibility and bandwidth to continue to grow our team. I assisted in training and onboarding new employees, while also achieving 247% to goal in the first month as the Upsell RSM. 
• Established a process to assist in onboarding new team members to ensure a smooth transition onto the team. Outlined strategies that highlighted the importance of pipeline management and territory management strategies to create a competitive selling environment. Mentored and trained new external and internal hires to establish a new team quickly, which resulted in my director mentors in achieving 192% in their first month on the team. 
• Number one sales representative within the Upsell Inside Regional Sales Team, achieving 166% to goal.

Inside Regional Sales Manager Upsell

• Orchestrated a process and crafted a plan with the outside territory representative to strategize and identify sales opportunity for service departments within the Mid-Atlantic Territory.
• Evaluated current state of service department performance and goals to understand growth 
opportunities for Cox Automotive Suite that aligned to the service department's goals, resulting in 104% of Goal in 2021 and 136% year to date. 
• Filled in as inside representative for the New England territory, organizing both outside territory representatives to drive both territories to hitting their target goals and beyond, resulting in the territory to achieve 110% to plan in 2021, and achieving 250% to plan in Q1 of 2022.

Mabry Auto Group

• Spearheaded website design upgrade across seven dealership locations that focused on improving customer experience, resulting in better engagement and increasing the Form Submission Rate by 0.8%.
 • Leveraged the Dealer.com platform, managed services, digital retailing tool, and analytics to monitor website performance and increase total leads by 13.8% YOY. 
• Aligned consistent and effective Google marketing campaigns for websites along with social media management to the Mabry Auto Group brand, while delivering a unified message to consumers, resulting in a 90% improvement on efficiency, with an average cost per click around $2.31.

Digital Marketing Manager

• Supervised a team responsible for acquiring inventory for the multi-rooftop auto group to ensure a high turn rate while reducing the cost of the company’s floor plan. 
• Perform initial price comparisons on 500+ in-stock units to ensure vehicles maintain a competitive price, Mabry Auto Group optimizes gross profit, and buyers shop inventory.  
• Ensured pricing for all units were updated regularly to improve relevancy on third party listings while increasing market share. 
• Negotiated the purchase of all rental units for Mabry Auto Group from companies, including Enterprise, Hertz, and Avis.

Inventory Director

• Maintain consistent growth of the department, including increasing opportunity, higher conversion rates, and a 10% growth year over year, resulting in 160% annual revenue growth.  
• Maximized and coached salesforce to engage with customers through internet and phone leads to ensure a high close rate within the department with the top performer attaining 120% to goal month over month.  
• Navigated third-party offerings to leverage new strategies, best practices, and tools to capture in-market shoppers and convert them into sales.  
• Negotiated third-party contracts on behalf of the auto group that aligned to our vision and budget, saving the company 50% of third party spend. 
• Maintain OEM certification levels and requirements for two separate franchise locations following national standards.

Business Development Director

• Actively met and exceeded sales goals monthly, resulting in five straight years of being the top performer in the department. 
• Orchestrated the BDC team’s daily activities and offered insights and improvements to generate departmental growth. 
• Generated and retained customers through timely and consistent follow up, including emails, phone calls, letters, and special-occasion interactions such as birthdays or purchase anniversaries, resulting in a 22% lead to conversion rate. 
• Designed a training program for all incoming staff to ensure a streamlined plan that provided essential information and skills to convert opportunity into sales.

Business Development Sales Manager

Lynchburg Nissan

• Maximized customer satisfaction through consultative selling techniques with a focus on customer experience leading to increased profit per sale and repeat business while achieving top performance scores for the Customer Satisfaction Survey. 
• Tailored each vehicle sale to customer needs while leveraging the sales process to position the appropriate vehicle and create a feeling of a customized sales experience, which lead to a high close rate.

Sales Representative

Initiative-taker and self-motivator with a passion for development and obtaining knowledge. Extremely goal-oriented and driven. Collaborator. Driven to excel at personal and organizational growth.

taplio

The Battle

Jennifer (Blount) Sanford

Patrick Jones

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