automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

STELLA Automotive AI

STELLA™ Automotive AI is retail automotive’s fastest growing and award-winning conversational AI technology provider.

STELLA AI powered assistant helps dealers with a major pain point which is answering telephones.  STELLA is trained to deliver exceptional customer experiences through consistent branding, flawless dialogs, and the collection of essential data.  With STELLA, dealerships free up staff to focus on sales and in-dealership service while STELLA handles inbound calls, answers questions, finds and books appointments and takes messages.

Director of Product

Telepathy Labs

Telepathy Labs is a US based Enterprise AI start-up company developing business voice applications and enterprise data analytics products for business users across real estate, hotel & resort, automotive, manufacturer, and health industries.

Representing the voice of the customer, defining capabilities and features in real estate domain for STELLA™ Digital Assistant Product. 

STELLA is a virtual analyst that answers all your operational and financial questions. It has been built from the ground up and designed specifically for executives and management. Technology has been harnessed to deliver three core features to your business: ANSWERS. INSIGHTS. INTELLIGENCE.

Director of Product for Real Estate

LOU-M Shared Solutions

Through LOU-M Shared Solutions, I engage businesses for short and long term consultancy work in commercial real estate across US and APAC regions, delivering quality services to medium and large sized companies.

With across-the-board comprehensive sector knowledge, experience working as a client and service provider, I have an understanding of technology and business issues. Taking a forward-thinking approach and ability to work with senior management strategizing and executing technology transformations, it enables me to deliver a unique and cost-effective service and together innovate, integrate and evaluate the best solutions.

Engaging with clients on retainer, project and consulting assignments, including remote.

If there is anything I can do to help your organization please send an email to loumsharedsolutions@gmail.com

Business Owner

TAIPAN DEVELOPMENT CORPORATION

Taipan Development Corporation is an entity of Gaisano Capital Group, a leading developer and owner operator in the Philippines for low to mid-priced retailing. Comprising large portfolio footprint of 42 Stores (total GLA 242,000 m2), made up of commercial and retail (comprising department stores and grocery stores as anchors). 

Hired as Project/Change Manager for full project life cycle to deliver business operations transformation and technology project.

Senior Project & Change Manager

Project managed and successfully delivered complicated web-based Retail Analytics Portal for 42 stores (total GLA 242,000 m2) across the country.

Senior Project Manager

Marina Bay Sands

Marina Bay Sands, is a world class operator of an Integrated Resort located in Singapore that features luxury hotel, gaming, dining and entertainment, retail, and MICE facilities.

Planned and project managed eVoucher POC project that was integrated into Sands Rewards Loyalty Platform.

Las Vegas Sands Corp.

Las Vegas Sands Corporation (LVSC) is a developer and operator of world class Integrated Resorts in Las Vegas, Macao and Singapore that features luxury hotel, gaming, dining and entertainment, retail, and MICE facilities.

Established effective retail business model and systems framework in new geographical markets. This involved, division-wide hiring, new innovative technology projects, change management, business process implementations and day to day activities during the development, launch and post opening stages of high-end luxury malls in Macao and Singapore with value of approx. US$3.2bn and 750+ retail stores.

Director Retail Development Asia

GIC is a sovereign wealth fund established by the Government of Singapore. The real estate portfolio is well-diversified spreading investments internationally across asset types and regions.

Reporting to the General Manager and appointed second in charge, managed, and implemented restructuring activities for newly acquired entity, Ipoh Pty Ltd, comprising high end luxury mall portfolio 380+ stores (GLA 39,600 m2). Responsible for company-wide recruitment, business process re-engineering, new technology projects, building teams, culture change strategies and day to day functions.

Manager -Asset Management, Finance & Technology

National Director Client Business Services

National Director Client Financial Services

I currently work for an artificial intelligence (AI) technology company delivering untapped levels of new operational capacities, across all business verticals, for global enterprises by transforming outdated infrastructures into adaptive, intelligent, and predictive AI-powered systems.  With a US-based headquarters and offices in Zurich and Singapore, it is a truly multinational team.

taplio

The Battle

Jennifer (Blount) Sanford

Louise Mitchell

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