automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

TrueCar, Inc.

Vice President, Head of Sales 

Responsible for growing and retaining key Major Accounts for both public and private dealership groups. Conduct high-level corporate reviews with key stakeholders as well as presenting partnership opportunities to ensure dealer partnerships' success and to grow revenue. Support and lead team to grow dealer partners and develop growth opportunities within their key accounts

Vice President, Major Accounts 

Responsible for leading the Western Region in positive revenue growth, growing dealer partnerships and ensuring successful service retention.  Developed a team culture to support monthly sales target achievement while pivoting to achieve our strategic growth goals.  High engagement in working with cross-functional teams in Sales Operations, Marketing, and Pricing as well as our Partner teams.

Regional Vice President, West 

Responsible for growing and retaining key major accounts for both public and private dealership groups. Conduct high level corporate reviews with key stakeholders as well presenting partnerships opportunities to grow revenue.  Lead team to grow dealer partners and develop growth opportunities within their key accounts.

Senior Director, Major Accounts

Oversee major account revenue growth, , negotiation, contractual needs, emerging opportunities, solutions and product adoptions for major accounts clients.  Responsible for developing and implementing strategic growth and retention plans to ensure dedicated team is able to build and strengthen relationships with Major Account clients.

Director, Major Accounts

Responsible for dealer retention, training, relaying best practices, and assisting with process change management in order to ensure dealer success.  Conduct market reviews to optimize close rate improvement, drive sales and ensure success of our dealer partners.  Grow and retain major account dealer groups.  Present key metric data to executive leadership as well as recommend retails solutions products to drive success with our dealer partners.

Regional Manager, Major Accounts

Retain and grow relationship with assigned major account automotive dealer group. Perform consistent in-store training and development for the WA/AZ/CA/NV market and be the subject matter expert on TRUECar products and programs.  Identify and communicate specific best practices and solutions on TrueCar programs and products to optimize dealer performance.  Manage territory goals, including retention, growth, training, dealer satisfaction and other revenue directed metrics as applicable.  Provide data driven dealer and market reviews to help drive close rate performance and ROI.  Strengthen relationships with store level key personnel (GM, GSM, Sales Managers, Controller, etc.) and effectively recap efforts through all appropriate methods including utilization of TrueCar’s CRM.  Lastly, provide feedback and specific recommendations to management for how to improve KPI's, create dealer efficiencies in processes, celebrate wins, and ensure ensure dealer success.

Client Success Manager, Major Accounts 

Build and grow long-term, trusting relationships with a range of contacts at assigned dealerships (buyer/signer, implementer, stakeholder, etc.), including the highest level in each organization (e.g., General Manager) • Consult with customers to maintain up-to-date understanding of their business needs, goals, and objectives • Ability to articulate, communicate and train the full suite of TrueCar Services• Interpret and deliver monthly TrueCar reporting and analytics to explain dealer’s performance, optimization issues, and best practices to the customer in the context of their business goals and market trends • Train customers to use core TrueCar services and Affinity Partner Programs; Utilize District Managers and other business unit specialists for advanced service training when needed. (Dealer Support, Market Managers, Training Managers) • Compile and share relevant reports or documentation related to the customers’ business and performance with TrueCar as it relates to their business for the benefit of customers and sales and business development • Serve as a first point-of-contact for dealer issues; diagnose and resolve customer concerns • Effectively manage the progress and results of customers assigned and work with sales and business development leadership to contribute and manage actions according to account strategy

Client Success Manager

AutoNation

Responsible for operating and managing all operations of the dealership which include Sales, Service and Parts departments at the highest level to ensure profitability and client satisfaction. Annual revenue of $130M generated from retail operations in collaboration with 100 employees.  Daily management of $15M of new, used, and parts inventory including management of days supply, turn rate, fast moving parts, and how to optimize all ROI opportunities.   Responsible for budgeting, forecasting and achieving annual company and manufacturers targets. Maintain above average client satisfaction scores for all departments.

Mercedes-Benz of Bellevue General Manager

Oversaw transition from privately held dealership to acquisition by AutoNation, publicly traded dealership. Ensured implementation of new processes, policies, on boarding, restructuring, and following revenue recognition guidelines.   During first year of acquisition dealership exceeded pro-forma expectations based on acquisition structure and also sustained top 25 New and CPO dealership position.

Audi Bellevue, General Manager

Audi Bellevue a Barrier Motors Company

Opened largest Audi franchise facility by square footage in November 2004.  Built store from 45 employees to 100 employees which took our dealership to #14th Nationally out of 268 dealers. Annual revenues went from $46M to $88M in 2014.  During my tenure our dealership was in the the top 25 of Audi dealerships nationally for both new and certified pre-owned sales.   Responsibilities included meeting or exceeding dealer and OEM objectives along with ensuring high client satisfaction, budgeting, forecasting, compliance, and ensuring safety of our employees and company.

Audi Dealer Marketing Council - Served as a member of the Audi Dealer Marketing Council during the January 2008 through 2011 term.  Role includes being a voice for the dealer body to ensure dealer and OEM advertising plans are in alignment to support mutual success and drive market share

Barrier Jaguar Porsche Audi

Sales Manager

Finance Manager

Demonstrated successful history of working in automotive retail operations and the automotive marketing industry. Skilled in Search Engine Optimization (SEO), Negotiation, Sales, Driving revenue, Management, Budget and Revenue Forecasting. Understand P/L statements,  Strong sales and management leadership background.  Passionate about serving companies to ensure their success and provide solutions to support profitability.  Major Account management experience for both private and public groups. Ability to get in front of and present to key stakeholders.  NADA Dealer Academy graduate.

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Jennifer (Blount) Sanford

Lisa Hess

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