automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Laurie Foster ✨

Foster Strategies Group

Foster Strategies Group was founded to offer unique, innovative and impactful Performance Strategies and Solutions for greater opportunities across Automotive. We believe People are the key to unlocking your full Performance and Profitability targets, we  are prepared to provide Dealerships, Vendors and OEMs both expense controls and unparalleled levels of profitability and success.

President and Founding Partner

FORVIS

Executive Director

AutoNation

Retail Operations Development Manager

Change Management: Responsible for training, designing and implementation of this insightful and new company culture throughout all layers of the company.
Instruction and Design: Delivering classroom workshops, shaping new material, designing impactful webinars on a weekly basis. 
Insightful Relationship Building:  Privileged to be responsible for our Central Market and grow relationships with our entire Sales, Sales Management and General Management teams.
Communication: Offering clear messaging, insightful assistance and reliability
Sales: Driving incremental sales and revenue by encouraging and overseeing new sales methodology.
Travel:  Absolute genius at pulling off heavy travel schedule and all of the intricacies therein! 
Local Influence: Establishing trust and follow through via store meetings and one-on-one interaction when possible.

Regional Influence/Interaction: Close partnership with our Regional teams to ensure we are delivering the highest results within their markets as they are directly impacted by our efforts.  

National Responsibilities and Influence: Provide any and all training services and messaging wherever the company needs it, whenever needed.  
Current with all company needs and consistently delivering impactful work.

Field Operation Manager- AutoNation Express

Variable Operations Development Manager

AutoNation, Inc. 

Regional Operations Development Manager

Cars.com

As a  Dealer Training Manager at Cars.com  I am able to offer training, consulting and industry leading expertise to our Dealer Clients and Manufacturers (OEMs)

Expertise includes: Group Training for Executive, Management and Sales- Consulting- Lead Process Systems-
Finance-Management Effectiveness- Measurements and Metrics- Dealership Profitability- CRM (multiple platforms)- FIxed Operations Solutions-Reputation Management-
Mobile Effectiveness- Chat- Social Media Management


My personal goal is to make each of our sessions immediately beneficial for all attendees. We work with clients and audiences in every spectrum and take pride in servicing each with a message appropriate for their abilities and needs.

In addition, I work to engage the audience throuh group learning and interaction as it benefits our learning.  A hallmark is the incorporation of live "how-to's" durin my sessions so everyone can see first-hand how to implement and do so with ease and effectiveness.

My passion to help each person within this environment in their growth is only outmatched by my commitment to continuous personal and professional growth myself.

The workshops and group trainings we offer encompass an exciting array of professionals in the Automotive Industry who are committed to personal and professional growth. It is a pleasure to work alongside so many dedicated individuals from our vast network of dealerships and from within the organization at Cars.com.

I hope to see you soon!  Keep moving forward!!!

Dealer Training Manager

Inforum

Inforum is a powerful and influential consortium of women in business in Greater Grand Rapids, With over 700 influential women as members, the teamwork, networking and culture of forward-thinking individuals is a strong model for women and men in business everywhere. 
I have met and worked with several talented people from Inforum and am endlessly impressed. The level of talent and professionalism and mentoring is unsurpassed in all of Michigan.

Member

Berger Chevrolet

Incorporate Best Practices and established metrics for Customer Engagement.

Increased Sales while holding Marketing budgets in line.

Developed targeted marketing to increase contacts and opportunities.

Director of Internet Sales and Business Development Center

MetroWest Subaru

Sales Management, Sales Training, Inventory Control, Customer Retention

General Sales Manager

Grossinger, Inc.

Internet Director

As President and Founding Partner of Foster Strategies Group, I leverage my 25 years of experience and expertise in the automotive industry to offer unique, innovative, and impactful performance strategies and solutions for dealerships, vendors, and OEMs. 

CONFERENCE and EVENT  Strategies 
As a guest speaker at many various events and conferences, I have developed blueprints and processes for success we now offer to our clients.

My mission is to help businesses in the automotive industry and beyond improve their people, process, performance, and profitability through strategic and highly focused consulting and coaching. I listen first and craft strategies designed to make an impact to you and your teams. I deliver solutions that are profitable, sustainable, and tailored to your specific needs and goals. I am proud of my 'Power of Partnerships and Performance' initiative, which is a revolutionary approach to fostering collaboration and synergy among all stakeholders in the automotive retail sector.

taplio

The Battle

Jennifer (Blount) Sanford

Laurie Foster ✨

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