automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Cox Automotive Inc.

IMS Inside Director of Sales Kelley Blue Book Instant Cash Offer & vAuto Northeast

Kelley Blue Book Instant Cash Offer is a platform for consumers to get the value of their vehicle backed by a check from a dealership.  Car owners can trade in their car for another or sell their car outright for cash.  It’s part of the Cox Automotive transparent car shopping process.  Look for the KBB ICO form on dealership websites under values or trade ins.

Director of Sales Northeast Kelley Blue Book ICO

Kelley Blue Book

I oversee the Sales Product Specialists & Service Implementation Consultants team for KBB Instant Cash Offer in the Northeast United States.  As an Autotrader & Kelley Blue Book leading business unit, ICO helps consumers gain instant cash offers for their vehicles based on the most current, relevant automotive industry information available.  KBB ICO also assists auto dealers in connecting with consumers in order to purchase their vehicles, thus making inventory acquisition a more manageable & satisfactory process.

Kelley Blue Book Instant Cash Offer Sales & Service Manager, Northeast Division

District Sales Manager

In my 5th consecutive career experience with Cox Automotive, I'm currently managing a team of 8 Sales and Service Executives in NYC Metro, Buffalo, Rochester, Philadelphia, PA, Eerie, PA, & New Jersey.  Bringing together the Power of 3 with Dealer.com, Kelley Blue Book, & Autotrader, my team will provide cohesive, single source integrated solutions for our Automotive Dealership partners utilizing the best data, insights, and products in the business.  We strive to provide dealers with excellent consultative partnerships, reliable service, and quality products on the forefront of digital innovation.  We offer websites, advertising, digital retailing, SEO, SEM Advertising, Managed Social, Classified Listings, Trade-In Tools, Inventory Buying Tools, Display Advertising, hands-on coaching, and more creating the best ROI possible for your brands.

Sr. Manager Business Development

Autotrader US

I oversee the Sales Product Specialists & Service Implementation Consultants team for Trade-In Marketplace in the Northeast United States. As an Autotrader & Kelley Blue Book leading business unit, TIM helps consumers gain instant cash offers for their vehicles based on the most current, relevant automotive industry information available. TIM also assists auto dealers in connecting with consumers in order to purchase their vehicles, thus making inventory acquisition a more manageable & satisfactory process.

Trade-In Marketplace (TIM) Sales & Service Manager, Northeast Division

Marketing Consultant

I welcome the opportunity to assist your company with small or large marketing and/or sales projects.

I specialize in helping companies research, develop, price, and implement sales and marketing strategies.

Digital, e-commerce, social media, cause marketing, and special event assignments are some of my specialties.

Independent Consultant

Greater Media

Account Executive at Magic and WKLB

Entercom

Director of Strategic Sales & Marketing Sports Radio 103.7 WEEI-FM

Business Development Manager

The Walt Disney Corporation - Radio Disney AM 550 & AM 1260

Marketing Manager

Aames Home Loan

Purchase Account Executive

First Horizon Home Loans

Relationship Manager

I coach a team of Kelley Blue Book & vAuto Regional Sales Managers spanning 17 States in the NY Metro, Long Island, NJ, VA, KY, TN, WV, Philadelphia, Pennsylvania, D.C., Maryland, Delaware, Cleveland, Boston, tri-state & New England territories.  We specialize in several Cox Automotive Media solutions through Kelley Blue Book, vAuto, & Upside.  We work together with the AT Dealer Success team to ensure our clients receive the best products and service possible in the industry to help them achieve their growth goals.  Our partners include VAuto, VinSolutions, Autotrader, Digital Retailing, Xtime , NextGear, Manheim, Delaertrack, Clutch, & Dealer.com

In my previous role with Cox Automotive, I  led the Business Development team, previously overseeing the Sales Product Specialists & Service Implementation Consultants team for KBB Instant Cash Offer in the Northeast United States.  As an Autotrader & Kelley Blue Book leading business unit, KBB ICO helps consumers gain instant cash offers for their vehicles based on the most current, relevant automotive industry information available.  KBB ICO also assists auto dealers in connecting with consumers in order to purchase their vehicles, thus making inventory acquisition a more manageable, profitable, trusted, & satisfactory process.

I also research consumer online automotive shopping habits and buying influences.  I am a trusted consultant to hundreds of dealerships in the Northeast United States. My specialties include digital marketing,  automotive insights analysis, effective vehicle & dealership merchandising, stocking, pricing, and various other dealership strategies coaching. 

I was also an active member and Event Chair for the Women's Automotive Association International (WAAI).  Now I’m a member of Women I’m Automotive (WIA), Women With Drive (WWD), and a founding member of DealHER.

In past projects, I have created innovative unique multi-platform marketing campaigns combining different traditional media elements, digital advertising, mobile, events, social media, SEO/SEM, e-commerce, direct email, and other non-traditional marketing elements.  I specialize in tailoring each campaign to the individual needs of my clients.

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The Battle

Jennifer (Blount) Sanford

Jacci Grillo Noto

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