automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Outsell

Outsell - The AI Marketing Platform for the Automotive Industry. Outsell makes Dealers lives easier with AI-driven, automated marketing communications across multiple channels.
•	#1 in Sales two of my three first years at the company
•	Quota performance of 157%, 147%, and 162%
•	Achieved Presidents Club all 3 years at the company
•	Helped train new AE’s
•	$4 million in revenue generated

Senior Account Executive

Regional Account Executive

Total Automotive Inc.

Sales Manager
June 2005 – August 2015
Total Automotive – International wholesale distributor of original equipment and replacement automotive parts to all levels of the distribution chain (parts stores, service stations, body shops and new car dealers of all sizes). 
Chanhassen, Minnesota

•	As a sales team we generated average annual revenues of between $6-8 million with an average profit margin of 35%. Through an extensive product catalogue we were able to service 90% of the available vehicle lines in the market place.
•	Responsible for recruiting, hiring, training and developing an effective sales team, which grew from one individual to 18 during my tenure, allowing us to increase productivity and improve customer service and loyalty.
•	Independently responsible for over $1 million annual revenue, while simultaneously managing and training the sales team to our combined $6 -8 million revenue achievement.
•	Made the business case for, initiated and successfully opened the Canadian market to our products and services.
•	Developed and implemented sales strategies and tactics designed to enhance revenue, including monthly, quarterly and annual forecasts, scripts and promotions.  
•	Designed and implemented an on-line customer rewards program in cooperation with an on-line fulfillment company by integrating their website with ours.
•	Developed, launched and managed a system to track over 30,000 prospect leads.
•	Facilitated website design, management and administration, including unique customer-facing features, a customizable pricing system and methods to increase up-sell and cross-sell opportunities.
•	Developed and implemented an internal dash-board feature allowing sales staff to track sales and profitability, including automatic readjustment of daily goals based on current performance.

Sales Manager

Nationwide Supply Inc.

Promoted to establish and manage this business as a subsidiary of All American Automotive, Inc.

Recruited, selected, hired, trained and managed a minimum of four sales representatives at any given time.

Opened the market for All American Automotive to sell products to the Service Department channel vs. only Parts Departments.

Made the case for a web presence for Nationwide and All American at a time when the web represented significant innovation in this market.

Helped develop the website concept.

All American Automotive

All American Automotive, Inc. – National wholesale distributor of original equipment and replacement automotive parts, where I was hired as a sales representative, and rose to sales management within 5 years.

Consistently awarded Sales Person of the Year.

Regularly achieved awards for being in the top 10% of annual sales.

Commended for new account business two of the three years that achievement was recognized.

Helped train new sales representatives and managed a small team.

Sales Associate & Training Manager

Highly focused, results-driven sales professional with over 27 years sales experience, including 12 years in sales management with consistently increasing responsibilities.  Strong, independent contributor with excellent written and verbal communication skills and proven ability to increase revenue, broaden and diversify customer bases, and grow and develop teams.  

Demonstrated expertise in: 

•	Sales and marketing
•	Management and supervision
•	Training and development
•	Customer relationship management (CRM)
•	Competitive research
•	Major account presentations.

taplio

The Battle

Jennifer (Blount) Sanford

Eric Schilling

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