automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Becka Stewart

CarGurus

Serving as National Sales Director for CarGurus, I partner, consult and advocate for some of the largest automotive dealer groups in the United States. I provide data driven insights to help these organizations make thoughtful, profitable decisions regarding their digital presence, with their strategic marketing efforts.

National Sales Director

Safepoint GPS - Dealer Services \Omega Auto Tech

Lead national sales efforts and oversee dealer engagement efforts with direct and affiliate sales force . Use CRM (salesforce), to manage and strategize through complex business opportunities. Drive top line revenue growth and manage expenses budget goals . Expert in telematics, (tire life, battery health, vehicle location, vehicle recovery) etc .

National Director of Sales & Dealer Engagement

CarLotz

Serve as senior strategic organizational leader, oversee the direction and management of all leads for 22 Carlotz locations including the centralized contact center and decentralized locations, guide the teams managing all guest service issues, leads and warranty work - as well any elevated guest relations issues.  Evaluate and determine solutions needed to best facilitate lead generation, coach and develop teams, oversee all teammates posting inventory, manage budgets, people and processes.

Corporate Director of Guest Services, 22 dealership locations

LeadVenture™

Director of OEM Relations

CarProUSA

Vice President, Affiliate Relations & Sales

Predxion Media

Predxion Media is a managed service programmatic partner helping marketers visualize, target and engage with their audience across the entire digital ecosystem. As a data driven partner, we offer full-funnel, cross-channel strategies to deliver results that make an impact.

Vice President of Sales

Gannett / Cars.com

Drive revenue and growth strategy for the 50+ properties in the East Group - oversee the Cars.com affiliate relationship for the group, manage OEM relations and partnerships . Help sellers better serve dealers.  Develop and execute against corporate strategies best supporting revenue goals including special event-based revenue driven by auto shows, and other dealer events across the enterprise — as well as develop strategies for the sales force to garner new business focused on SEO/SEM, print, owned and operated digital solutions and more. Train as well as assess talent base “gifts and gaps” - relentlessly coach and provide upskill opportunity and insight to managers and sellers on my team . Serve as subject matter expert at the executive level in the media sales / events / software space (specific to auto and retail categories) .  Interact with C suite decision makers as to best support managers and sellers on my team, train and inform sale force and leadership team against competitor issues .

Director of Automotive - East Group (55 Markets)

Autotrader US

Cox Auto - Executive Leadership Program / VA/NC District  Manager

Local TV LLC

Led all digital sales and training efforts across multiple markets using the Tribune Media online platform and beyond.  Oversaw a group of sellers and mangers and partnered with an extensive base of talented broadcast contributors.

Regional Director - Sales 

Media General

* Responsible for growth of profitable revenue for all Media General local media operations. 
* Manage, guide and direct efforts of Interactive Sales Development and Training Efforts
* Accountable for the coordination of strategic initiatives deployed through all media sites. 
* Serve as liaison for operational leaders at the GM, GSM, Publisher and Ad Director Level to execute interactive goals and objectives through sales development and training efforts.

Divisional Director of Sales Development and Training, Media General

* Formulate sales strategies around classified advertising, including upsell opportunities for inbound calls and outbound telesales related to recruitment, real estate and automotive advertising.
* Overee regionla sales leadership team
* Develop and deliver training content across multiple platforms with varied seller skill sets in mind.
• Lead sales group of 25+ individual contributors and sales managers specific to the digital, print and broadcast media space. 
• Introduce sales strategies for mobile technology and web display advertising including one of the first video advertising models on the web. 
• Recruit and direct a team of strong Interactive team overseeing 2 operating regions with combined annual revenues of $14 million.
• Responsible for all aspects of sales planning and sales budgeting with financial oversight
• Successfully administer coordination of strategic initiatives deployed throughout the region, including integration of Yahoo! HotJobs and Yahoo! Behavioral Targeted ad delivery.
• Creatively execute product strategies and proactively assist  sales teams to establish and achieve revenue from new advertising services and technology products.
• Continuously implement necessary modifications in sales strategy to drive profit and deliver on customer needs.

Regional Director of Sales  -- Media General

At the forefront of CarGurus key dealer and OEM partnership endeavors, my role as National Sales Director encompasses partnering with America's top automotive dealer groups, advocating for their success with a consultative approach that leverages data-driven insights. Our collaboration ensures strategic decisions that enhance their digital footprint and marketing efforts. The skills honed from my tenure at AutoTrader & DealerSpike are both instrumental in these endeavors.

My competence in driving top-line revenue growth, coupled with an acute understanding of sales campaigns and leadership, has been sharpened by my experience leading sales and dealer engagement. With a certification in Unconscious Bias, I'm committed to fostering inclusive environments that pave the way for robust, equitable client partnerships. At CarGurus, my focus is set on delivering excellence in service and strategic leadership that solidifies our standing as an industry beacon.

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Jennifer (Blount) Sanford

Becka Stewart

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