I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer Sanford

Dominion DMS

Vice President Business Development

Director of Strategic Relationships

Director of OEM Relationships

Consultant

As a consultant serving the automotive industry, I helped dealers optimize software utilization of DMS, CRM and other ancillary services. I have experience working with public and large dealer groups - such as AutoNation, Penske, Lithia, Hendricks and Sonic - to identify custom needs and required integrations to maximize their value.

Automotive Industry Consultant

DealerSocket

In OEM Business Development, I developed and managed relationships with OEMs to identify sales opportunities and present customized packages for DealerSocket’s products.

OEM Business Development

PayLease, LLC

As the Director of Business Development for one of the fastest growing technology companies in the US with more than 12 million units nationwide, I developed strategic partnerships with technology companies in the property management industry to drive revenue, utilization and market share.

Director of Business Development

The YOU Institute

The Y.O.U. Institute offers a proprietary, patented online assessment tool that reveals an individual's natural traits and polarities that influence personal performance, providing a baseline from which to improve human performance. The Y.O.U. Institute also offers quality educational community seminars, certification programs, and coaching services to better facilitate an understanding of human nature for purposes of creating healthy relationships in business, home, and life.

VP of Administration

KIDSVILLE PLAYTOWN LLC

Developed and implemented local, family-focused marketing advertising and campaigns to increase awareness and revenue.

Marketing Director

Reynolds and Reynolds

I managed business relationships with strategic accounts to drive revenue of Pacific Rim Automotive OEMs in western US and Mexico.

OEM Account Director

I managed relationships within the OEM and Strategic Account segments with a focus on CRM vendor selection, RFP responses, design requirements and deployment of software, hardware and service solutions.

Contact Management Senior Product Manager

I managed the company’s data services by defining market requirements, evaluating potential partners and developing partnership strategies, responding to RFPs, negotiating contracts and managing software implementations.

Data Services Senior Product Manager

I managed the product road map, business plan and budget for strategic customer accounts, and worked to develop strong relationships with them to understand key business requirements.

Enterprise Senior Product Manager

I managed more than 125 automotive retail accounts providing information management systems, growing the system's market share to a record high of 65%.

Information Systems Account Manager 

I negotiated and delivered professional service offerings to franchise dealerships. My top performance resulted in an Outstanding Service Recognition Award.

Professional Services Consultant

I trained dealership personnel on the company’s proprietary software including Dealer Management System (DMS).

Application Specialist (Trainer)

As a seasoned automotive professional with more than 25 years of experience working in the industry, I know what separates profitable dealerships from others. My roles have included everything from software application to account management to my current role as Vice President of Business Development at Dominion DMS.

Following my success as an automotive industry consultant, I wanted to use my experience to help dealers maximize productivity and profits with a modern DMS solution. By joining Dominion DMS, I combine my passion for the automotive industry and software background to help dealers drive business continuity.  As a result, dealers receive a customized overview of how VUE’s simplicity can help them improve security, mobility and efficiency across the enterprise. I am a student of the auto industry and am committed to helping dealers modernize their operations by continually learning and sharing innovative best practices.

taplio

The Battle

Jennifer Sanford

Arlene Clements

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?