Impactful Change, LLC

Create a high-performance culture where powerful leaders lead cohesive and efficient teams committed to the growth of your organization. Let me show you how through cutting-edge, data-proven strategies and customized solutions.

OD Consultant, Leadership Development Facilitator and Coach

Under the social media platform, "Lemonade Stand Mama," Jennifer started a movement as she advocated for kids lemonade stands and helped to get laws changed in 17 states. 
-Wall Street Journal Front Page,  the New York Times, Washington Post Magazine, CBS This Morning, Fox and Friends. 
-Consulted with Kraft Heinz Countrytime Lemonade to advocate policy change
-Author of the children's book,  "Awesome Adventures of the Lemonade Boys" available on Amazon.

LemonadeStandMama

Business Insider

I am pleased to share that I have recently taken on the role of Contributing Freelance Writer with Business Insider, a prominent global business and lifestyle publication boasting over 100 million monthly visitors and 198 million social media followers. 

I look forward to contributing insightful content that resonates with our diverse audience. 

Grateful for this opportunity, I am excited to embark on this writing journey with Business Insider.

Check out my first article, the #2 MOST READ article on Business Insider the week of February 19!
https://www.businessinsider.com/child-free-vacation-traveling-without-kids-better-parents-marriage-2024-2

Contributing Writer

Concordia University-Wisconsin

Develop and teach courses to Graduate Business School Students which include:
-Leading Transformation & Change
-Organizational Performance & Change
-Research
-Social Entrepreneurship
-Talent Management and Development
Current research focus is Women in the Workplace & Purpose/Fulfillment

Assistant Professor

Colorado State University

Teaches Graduate Level Courses in Organizational Learning, Performance & Change, and Research.

Adjunct Professor

DFS Group Limited

Talent Development Manager

UCSF, University of Michigan, & Mervyns (Target Corp)

Training & Development

Hi! I'm Jennifer Knowles, Growth and Change Expert for Leaders and Teams

► Who I Help
I work with:
-Leaders who feel stuck and need clarity
-Teams facing change and struggling with communication overload
-Organizations seeking leadership development and talent management support
-High achievers desiring coaching to unlock growth, well-being and career advancement

If you've ever asked:
"How do I engage and retain top talent?"
"What's the best way to prepare my team for organizational change?"
"How can I improve leadership skills across my company?"
      - this is where I can help.

My Mission:
►Amplify the talents of your leaders and teams, unleashing human potential for exponential growth

What I Deliver:

► I create custom coaching, training and keynotes that align with organizational goals, blending research-backed insights with practical application. 

Together, we can:
1.  Increase leadership potential
2. Transform corporate culture
3.  Elevate careers to new heights
4.  Transform change into opportunity
5.  Build productive teams
6.  Create happy workplace environments

► Challenges Organizations Face Today
-Rising stress and burnout among employees
-Constant change and uncertainty in business environments
-Retention struggles with top talent
-Engagement gaps leading to lost productivity
-Leaders needing new skills for future-ready workplaces

► Benefits of Working with Dr. Jennifer

Organizations that partner with me see measurable improvements in:
1. Talent Attraction & Retention- Reduce turnover and retain top performers
2. Positive Work Environments- Foster collaboration and well-being
3. Change Readiness- Equip teams to embrace transitions with confidence
4. Stronger Teamwork- Increase trust, clarity and efficiency
5. Strategic Clarity- Provide a clear roadmap for success
6. Productivity & Engagement- Unlock more energy, focus, and results

► Client Outcomes
 "Dr. Jennifer Knowles is a beacon of inspiration in leadership and talent development. Her ability to seamlessly blend research-backed insights with practical applications has consistently led to positive transformations, empowered teams, and elevated leadership capabilities.”

 "We love Dr. Jennifer. She leads with a big heart and has lots of passion for her work. She cares about us and has the gift to take complex ideas and break them down into simple steps."

► Services
1. Leadership coaching (1:1 and group)
2. Change management programs
3. Talent development workshops
4. Keynote speaking on growth, change, and leadership
5. Research-informed organizational development solutions



Jennifer Knowles, Ph.D

I recently finished teaching an innovative leadership class, and here's what I discovered: 


We can't stay comfortable and expect to thrive.

Look at these patterns:
➜ Blockbuster refused streaming
➜ Kodak ignored digital
➜ Apple embraced change

Here's what separates winners from losers:

1. Risk tolerance
➜ "That's too risky"
➜ "We've always done it this way"
➜ "Our customers won't like change"

2. Opportunity spotting
➜ "That's just a trend"
➜ "Our market is stable"
➜ "We're too big to fail"

3. Leadership mindset
➜ "Let others test it first"
➜ "We'll wait and see"
➜ "Innovation costs too much"

The reality:
➜ Innovation isn't optional
➜ Comfort kills companies
➜ Change drives growth

We must:
➜ Take calculated risks
➜ Spot emerging trends
➜ Lead through uncertainty
➜ Question everything

Stop waiting.
Start innovating.
Lead the change.

The market won't wait.
Neither should you.

📌 What innovation are you avoiding in your business or life?

Hey, no one said it's easy, but there are great things on the other side of fear 🙂

I help develop effective leaders + high-performing teams | Harvard Executive Leadership Coach | Best-Selling Author | Professor of Business | Tedx Speaker

This morning I got turned away from the gym. After I woke up at 4:50am to get there.


I forgot to sign up.

And they were full with a waitlist for the class.

So I drove home, annoyed at the girl who wouldn’t let me stay. 

Annoyed at myself for thinking I signed up when I hadn’t. 

I am not a morning person and getting up for this class was a struggle.

So here I am, writing this post. About ready to exercise at home. 

My dog is curled up near my, snuggled on a blanket. 

The house is quiet, with no kids or husband up yet causing a stir.

It is warm and cozy inside and I get to exercise while I clear my thoughts for the week. 

I get to move my body. 

My friend who recently overcame breast cancer reminded me that moving your body is a gift, and for months she had wished she could work out.

So I guess I say all of this to say- 

Look around at the small gifts around you. 

Both at work and at home, we can always choose to look at the good.

The nice co-worker who greeted you with a smile.

The driver of the car who let you in on your way to work.

The morning greeting your pet gives you when you wake up.

These moments are everywhere when we pause and look for them. 

Have a wonderful Monday and a great week.

No alternative text description for this image

From my family to yours, wishing you and your family a Happy Thanksgiving! 

Enjoy those small moments, they are what matter the most!

📌 What is your favorite food you eat on Thanksgiving? 

(I love warm apple pie with ice cream!)

Flying somewhere for Thanksgiving? Use the silence at 35,000 ft to ask: Are you leading your life or just steering it?”

I have learned to love the undistracted time on airplane flights.

Somewhere between takeoff and landing, the noise finally stops.

Plane flights provide a time for a quiet time to evaluate and just be present with myself.

No meetings.
No notifications.
No urgent requests.
No driving kids around.
No taking the dog out. 

 Just altitude and truth. And me. 

At 35,000 ft, you get perspective.
 You see your life from above—literally—and things look different from that elevation.

You start asking:
 ✔ “Is this the life I’m intentionally leading?”
 ✔ “Or did I just end up here because I never stopped to question the pace?”
 
I think about whether I am the driver of my own car or am I in the passenger seat, moving through life and career on auto pilot. 

And I do enjoy a good movie on planes too! 

If you're traveling somewhere this Thanksgiving, I ask you - are you in the driver seat or passenger seat? 
 
📌  Are you traveling or staying home this Thanksgiving?

Safe travels!

Friday Gratitude: Want higher performance? Try appreciation first.


I watch my good friend, and countless other leaders, struggle with people at work. 

Instead of, "great job,"
he gets, "why didn't you do this."

Instead of, "let's collaborate,"
he gets, "I'm doing it my way."

And I could go on.

But what leaders need to remember is that by showing appreciation and recognition to our peers and teams, gratitude carries its weight in improved employee satisfaction and retention.

Want a good team member to stick around?

Say thank you.
Acknowledge the good.
And collaborate.

Today I'm grateful for the amazing connections I've been making on LI.

📌 What are you grateful for? 





 

📌

Friday Gratitude- This week I'm grateful for the people who make me uncomfortable.


Earlier this year, I was on a stage for "hot seat coaching." I asked a question that I needed help with in front of a stage of hundreds of people watching from the audience.

[It took me years to get enough courage to be vulnerable in front of an audience like that].

The answer surprised me. The mentor told me, "I don't think you're afraid of failing, I think you're afraid of success."

What?

I hadn't thought about that. But the more I sat with that idea, the more I realized he was right.

We focus so much on what we don't want to happen, but what if we actually got what we really wanted?

That mentor got to my core, pushing me to care enough to challenge me. 

The people who make us better. The leader, the team, the co-worker... Our kids, our spouse, our friends, or sometimes even our loyal pet. 

📌 Who are people you are grateful for who make you better?

Showing up authentically, and not just on a mug! 



When I bought this mug, my kids groaned. But then they all wanted to use it too! 

Too often, we hesitate to highlight our achievements or showcase our unique skills. 

Thoughtfully demonstrating your value isn't bragging—it's essential for both personal development and team success.

Three ways I've learned to shine authentically:

-Document your wins, both big and small
-Volunteer for projects that leverage your unique strengths
-Mentor others in your areas of expertise

When you bring your "best self" energy to work, you create new opportunities 

And buy yourself a fun mug, while you're at it. You won't regret it! 

📌What are ways you give yourself a boost at work and in life?

How I Helped Change Laws — and What It Taught Me About Leading Change Anywhere.


A few years ago, my children's lemonade got shut down by police due to a complaint and lack of permits.

This was silly. Turns out lemonade stands were technically illegal in my city and they were in cities and states across the USA.

So I rallied people together, and we got lemonade stand laws changed in Denver, kid business laws changed in Colorado, and I partnered with CountryTime Lemonade/Kraft Heinz, and we got laws changed in 17 states across the country.

All from a lemonade stand.

Here's the steps I took that can rally change anywhere- in your organization or your community:

1. Start small. Our change began with a simple question: “Why can’t kids sell lemonade legally?”

2. Gather your people. Parents, kids, community members — small voices become powerful when united.

3. Find the data. Research your case, collect stories, and back it with facts.

4. Get visible. Share your mission publicly. Change accelerates when people care.

5. Stay kind but persistent. Real change takes resilience — and a lot of follow-up and persistent.

The whole experience was a lot of fun. I couldn't have dreamed it up if I tried. 

📌 What is a time that you recognized a need for change, and rallied around the change initiative?

How was your Thanksgiving? It’s hard to believe it’s December already, which is so often a crazy busy month. 


What was your Thanksgiving about?

Mine was:
Family 
Family 
More family 
And getting some fresh air along the way!

If your extended family is anything like mine, there may have been some tensions along the way. 

Some triggers. Do I speak up? Or walk away. Which result in waking up at 3am processing countless discussions and events.

But at the end of the day, family is family. And I’m grateful for mine. 

But here we are in December. 

A scramble to the end. A whirl of busyness and finishing those goals that we set for ourselves.

I am finishing my book (yay!), wrapping up some consulting projects, mentoring some graduate students and am coaching some amazing high achieving ladies. And all the holiday stuff galore. 

(I’m married to a Clark Griswald wannabe - we take the holidays seriously!🎅🏻)

Wishing you a great week. 

📌 How was your Thanksgiving? What are you looking forward to this December?

Tuesday Teach: Want to become a better storyteller? Start with the stories you tell every day


Conduct a story audit.

Leaders and high achievers can conduct a simple audit:

 1. What story am I telling about my team?

-Are they disengaged?
-Or overwhelmed and needing support?
 
Those are two very different stories — and two very different leadership responses.

2. What story am I telling about myself as a leader?

-“I’m not ready.”
-“I’m not qualified.”
-“I should have figured this out by now.”
 
These aren’t truths — they’re unexamined stories.

3. What story am I telling about the work we’re doing?
 
-Is it “just a project”?
 -Or is it meaningful, high-impact work that changes lives?
 Your story becomes their story.

4. What story am I telling about what’s possible?

-If your internal narrative is small, your leadership will be too.

 This becomes a powerful tool for culture and performance.

We don’t just tell stories.
We become the stories our teams believe.

 
📌What is a story that you realized you told, that had a big impact on people at work?

Tuesday Teach: Lewin's Change Model. 

Here's a simple model that is easy to remember and easy to use:

Kurt Lewin's Change Model

Unfreeze - Change - Refreeze


Unfreeze: Prepare for a desired change. Identify the need for transformation and foster readiness.

Change: Implement the transformation. It’s where new processes, systems or behaviors are introduced, and teams begin adapting to the shift. 

Refreeze: Reinforce and stabilize the change.

What I like about this model is it's simplicity. Easy to remember, relatively easy to implement. 


I've been teaching my entire professional career, from teaching leadership development in organizations, to teaching graduate students about organizational performance and change, and even teaching kids how to start a business. I love teaching. 

📌 What is a consistent thing that you've done your entire career?

Morning routine: coffee, dog, quiet in the house. 


I am not a morning person. 

In college I got my second (or third wind) to study starting around 10pm.

But I get up at 5am most weekdays.

Why?

Because it’s the only way I can carve time for myself all day.

I’m fresh.
I’m alert (mostly).

I often journal, I stretch, I move my body.
I set my intentions.
And I give lots of pets to my dog who wiggles himself into just the right position for a good back scratch.

I usually choose a mug with pictures I took  so I can be reminded of happy experiences. 

And all of this really helps.

Why do I say all of this?

Because these tiny little things we can do for ourselves can help us show up and be a better version of ourselves, for work, for our family, for all of our commitments.

As I sit here with my coffee and dog, I wish you a great day!

📌What is something that you do in the morning that helps you have a good day?

6 things working moms excel at like no one else- 
[As we've entered the extra busy season for us moms, I salute you!]

When I envisioned my life, I never thought I'd become a mom of 3 boys! As a result, I've pivoted my career multiple times and reshaped my working identity numerous times. 

Here's 6 things that make working moms pretty darn awesome! 

1. Time Management Goddesses

➜ We optimize every minute of their day
➜ We can complete 3-hour tasks in 1 hour
➜ We know exactly when to tackle each responsibility

2. Professional-Personal Balance

➜ We excel at separating work mode from mom mode
➜ We create clear boundaries between office and home
➜ We maximize quality time with their children

3. Crisis Management

➜ We handle workplace deadlines and sick children simultaneously
➜ We always have a backup plan ready
➜ We remain calm under multiple pressures

4. Efficiency Champions

➜ We master the art of multitasking
➜ We develop innovative solutions to everyday challenges
➜ We streamline processes at work and home

5. Emotional Intelligence

➜ We navigate different personalities at work and home
➜ We understand and address various emotional needs
➜ We excel at conflict resolution

6. Resilience

➜ We bounce back from setbacks quickly
➜ We adapt to changing situations effortlessly
➜ We maintain their composure in challenging times

So today I salute all the working moms (and working dads too!). 

📌 Who is a working mom who inspires you? 

ps- this picture was taken after we drove 9 hours to see the USA team play. Oh, the things we do as parents!

Most people chase more.
More money. More status. More stuff.


I'm working on my next book, More Money by Friday, so I've been reading lots and lots of books on financial literacy.

As I'm reading and researching, I'm finding patterns come up over and over.

One of those patterns is that when our time, values, and work all point in the same direction, then life is better, happier, more fulfilling. 

We no longer need to fill that need of buying more stuff to satisfy that feeling of being unsatisfied.

We start living more on purpose.

The more aligned we are, the more we can take steps towards fulfillment.

Here's 4 questions to ask yourself:

1. Does the way I spend my time reflect what I say matters most?
2. Am I chasing what I want — or what others expect?
3. Where do I feel constant resistance, and what is that trying to tell me?
4. If my calendar were a mirror, would I like the reflection?

For me, this is a daily action, taking small intentional steps, to close that gap.

And suddenly, those things material things I thought I wanted don't matter as much. 

📌 When was a time when you felt fulfilled with what you have, just as things are now?

(this picture is when my family and I traveled to Istanbul earlier this year- at that moment, I didn't feel the need to chase anything- family, adventure, and fresh air and was the perfect day)

7 Small Things You Can Let Go Of (Now That the Penny Is Officially Retired)


Yesterday marked a big day in US History- the US minted their last pennies, to ever be made at the Philadelphia mint.

Last year I had a chance to tour the Philadelphia mint with my kids and see how many was actually made. Pictures weren't allowed, otherwise I would have included one! 

Did you know: 
-1 cent coins had been minted for 232 years, since 1793. Wow! 
-There are still 250 billion pennies still in circulation. 

I have lots of questions how pricing will work going forward. 

Will anything change?
Will prices change?
Will things still end in .99?
What if I own $4.97? Will the new price by $4.95 of $5.00?


This served to me as a reminder how we as change makers, organizational leaders, and professionals can let go of the old to make space for forward movement: 

Here are 7 small things we can let go of.

1. Old expectations
The ones you outgrew but still feel obligated to honor.

2. Perfection as a standard
It’s not excellence—it’s self-punishment.

3. Doing everything yourself
High-performers often carry invisible loads. Delegation is not weakness.

4. Guilt for wanting “more”
More time, more money, more rest, more joy…it’s allowed.

5. Outdated identities
You don’t have to be who you were last year, last month, or last job.

6. Saying yes to protect others from being uncomfortable
You’re not responsible for managing everyone else’s emotions.

7. The belief that change must be big to matter
Small shifts — are the ones that compound.

A penny for your thoughts: (pun intended!)
📌 Which one (#1 -7) most resonates with you?  

For me, as a professional who's always busy doing so much, #4 resonates the most- guilt for wanting more, including an often needed nap!

Today is a humble share for my 14 year old son, Ben (proud Mama, here!). He wrote a book! If you or a family member likes sports, please consider checking it out and writing a review. It's free today on kindle! 


My son started writing this book earlier this year, and it became a labor of love. He loves sports and in honor of celebrating his 100th episode of his podcast, Footballing with Kids, he wanted to release it today. And it's free! 

The direct link to write a review in the comments. 

Or if you enjoy sports or know someone who does, this book is lots of fun and covers soccer, football, basketball and baseball! 

It takes about 5 amazon reviews to get a book started for credibility and visibility.  And the more people who get the book (it’s free today!) on the same day, the more it also helps with Amazon rankings! 

For anyone who gets his book (it's free today!) and reviews it, I'd be happy to show you what I know for writing books and will invite you to a book writing session - just message me! (the kids and I have been on a roll lately writing books!)

Wishing you a great day before Thanksgiving. I hope it’s not too hectic for you!

https://lnkd.in/gPZn66Hy

Open article: Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition) by amazon.com

Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition)

Ever feel like a fraud? Good news, it means you're growing.


I've worked with people from all levels- MD's, CEO's, mid-managers, and new moms, and one thing that everyone has in common?

Everyone questions themselves sometimes.

The only group I don't see this as much in?
Kids.

Why is that kids go for what they want, and we encourage it?
I want to be a baseball player- great!
I want to be an astronaut- amazing!
I want to be a movie star- go for it!

But when we become adults, we question what we want, who we are, and what we're doing in our career.

Here's what I'm discovering:

You can have doubt and still deliver.
You can have fear and still lead.
You can have imposter syndrome — and still make an impact.

📌 When was a time when you doubted yourself, and you did it anyway?

Tuesday Teach: The Kaleidoscope Career Model shows us how our careers change and shift over time due to alternating priorities in authenticity, balance, and challenge.  


Like a kaleidoscope shifts patterns, so does our priorities in our career.

I devoted my dissertation research to applying the kaleidoscope career model to examining high achieving women's careers. 

What I found interesting is that for most men and women, we start our careers out with similar priorities- focusing primarily on challenge. 

But as time progresses, the difference in priorities change between men and women. Women tend to focus on balance, and then authenticity later in their career. 

Men's patterns stay in challenge longer, and then focus on authenticity and the balance. 

Makes sense- in a traditional work environment, often a women's career gets put in the back burner as she sacrifices bits of her career to focus on family and other priority.

Life and career becomes a balancing act.

📌 Knowing that we are a bit of all three, what is your main focus now?  authenticity, balance, or challenge?

(I'm so happy to share this with you! I have been teaching my entire life- from teaching in corporations to teaching in universities, to teaching children how to create their own businesses. It's fun!)

Lately I’ve been working with high-performing teams, and here’s what I've discovered first hand about organizational culture:


Culture isn’t a vibe. It’s a system that determines whether people rise or retreat.

Look at these examples we can all learn from:

➜ Google’s Project Aristotle
 The teams who felt safe to speak up weren’t just happier—they were higher performing. Safety fuels success.

➜ Microsoft under Satya Nadella
 When leaders shifted from “prove yourself” to “grow yourself,” innovation exploded. Culture changed → results changed.

➜ Uber’s culture overhaul
 
Toxicity cost billions. Culture wasn’t a side problem—it was the foundation crack.

Here’s what winning cultures do differently:

1. Safety > Fear
They encourage people to say the brave thing, not the comfortable thing.

2. Learning > Blame
They ask, “What can we learn?” instead of, “Who do we blame?”

3. Ownership > Excuses
They solve problems together instead of pushing responsibility around.

The deeper truth:
 ➜ Culture is created every day
 ➜ People follow the energy of leadership
 ➜ Trust multiplies results

If you want a team that’s engaged and productive, start here:

✔ Create psychological safety
 ✔ Reward curiosity and courage
 ✔ Celebrate accountability
 ✔ Model the behavior you want others to mirror

People don’t leave companies—they leave cultures that don’t support who they are.

I have left organizations because of the culture, and I have also stayed at them  because I was a "fit." 

📌 Where has organizational culture either helped you or hindered you at work? 

📌 📌 Book Recommendation: I learned all about organizational culture in my PhD program, and have since taught it to many others. Here's a great book to put on your check out and implement: Organizational Culture in Leadership by Edgar Schein.

Did you know today is 11-11 and Veterans Day? 

I went to the post office, and it took me a few minutes to figure out why the post office wasn't open.

And then somebody told me it was 11-11. And then she told me that 11-11 is a spiritual number and is often viewed as an "angel number," and a sign of a day to make a wish or set an intention. 

And I woke up today just thinking it was another day. 

So I started to wonder who these two events today are connected.

Veterans align action to mission (thank you veterans!)
11:11 represents alignment of self to higher purpose.  

Strong leadership happens when your outer service reflects your inner values. And when the external is aligned with the internal, then are aligned at work, and in life.

So Happy Veterans Day to all the veterans, and thank you for protecting our country. And on 11-11, may all your wishes come true!

📌 What is something you're aligning to on 11-11?
📌 📌 Do you have a veteran in your life you can thank today? 

ps- I took this last summer in Washington DC, near Arlington Cemetery, which was humbling and beautiful

Postwise AI

Imagine creating engaging, viral LinkedIn & 𝕏 posts using AI magic.

Meet Postwise. Trained on the world's best-performing content, Postwise empowers individuals and businesses to communicate more effectively using the power of AI.

Founder

Warmer.ai

Warmer uses AI to add personalization to email outreach. Increase your replies, meetings and sales with dynamic email personalization uniquely written to the person receiving it.

Lightning Social Agency

Lightning fuses cutting edge tech with viral marketing. 

Partnered with every major music label, we've executed global influencer campaigns. You've probably seen our work without even knowing it.

- Worked with Eminem, Lady Gaga, Katy Perry, Dua Lipa, Selena Gomez, Nicki Minaj (plus many more)
- Custom tech built to discover talent and maximise campaign ROI
- Over 800m people reached across campaigns

Co-Founder & CTO

WebProtect

WebProtect secures both organizations and high value individuals against the threat of credential theft

- Featured in MSN.com, TheVerge, DailyMail, CNET
- Discovered critical data breaches affecting Facebook, Toyota and more
- Working actively with Fortune 500 companies to mitigate data risks

Digital Consultant

Privately working with leading startups, agencies and brands across Europe to analyse and build bespoke technology to improve internal processes. 

- Conversion rate optimization
- Bespoke growth hacking
- Efficiency and improved workflows for client

Social Chain

Created tech to power our award winning social campaigns for leading brands like:

- Apple Music
- Amazon
- Coca-Cola

Head of Innovation

Helped Justin Bieber win on TikTok. Now building AI for Linkedin (create a week's worth of content in seconds)

From Bieber to AI
↓

I created an agency helping the world's biggest stars dominate TikTok.

Bieber, Cardi B, Eminem - they all crushed it with our strategies.

Chance is, you've seen our work without even knowing it.

But then I had a lightbulb moment 💡

"What if I could train an AI on the best creators' content and help LinkedIn writers level up their game too?"

So I locked myself in my coding cave.

A thousand Nespresso "pour" button presses later, Postwise was born.

An AI trained on the world's best content to generate personalized posts, just for you.

The goal? To help you create thumb-stopping content that gets you noticed.

Imagine having the power of Bieber's content team at your fingertips.

That's the magic of Postwise.

So if you're ready to take your LinkedIn content to the next level...

Try Postwise and unleash your inner creative genius 🧠

Because the world needs your voice, right now.

↓

https://postwise.ai

Elliott Murray

LinkedIn gave me everything and I mean EVERYTHING.

Sitting here at 12:03 AM thinking about how LinkedIn became my entire life without me noticing.

Like, when did that happen? When did refreshing notifications become breathing? When did your comments start feeling more real than conversations with people I can actually touch?

Postwise was already alive (an AI ghostwriter for Twitter, Threads, and LinkedIn creators).

Three years of quiet existence, Twitter customers, doing fine, nothing special...

Then I started documenting here.

And holy shit!!!

Suddenly, people weren't just customers. They were... invested? Like actually giving a f*ck about product updates? Sending DMs about feature requests at midnight? Sharing posts like they owned equity?

Someone in Singapore started evangelising it to their network. Someone in the UK wrote, “I think I have found my new best AI friend 🫶🏻” and meant it. Meant IT.

This platform. God, this platform.

Everyone's sleeping on it. Treating it like a CV graveyard when it's actually a TRIBE-BUILDING MACHINE if you just... show up. Share the real stuff. The messy middle.

Twitter gave me users.
LinkedIn gave me believers.

See the difference? Users click buttons. Believers build movements. Users churn. Believers recruit.

You weren't passive observers. You were in my DMs at 12 AM. In the comments encouraging me to keep going. Making me realize Postwise wasn't just a tool, it was bigger than that.

Listen, if you're reading this and still treating LinkedIn like a job board, you're missing the whole fucking game.

This place rewards radical transparency. Documentation. Showing up consistently even when you think nobody's watching.

(They're always watching.)

Anyway...

Just wanted to say that...

Whatever this is...

Whatever we're building...

It exploded the moment I stopped hiding behind polish and started being real here.

Wake up.
Document everything.
Watch what happens.

Love, 
Elliott

Founder @ Postwise | building the greatest AI ghostwriter on earth | ex-growth lead for Justin Bieber, Lady Gaga, Cardi B

The reason you WON'T sign any clients?

Monday: You rant about mental health.
Tuesday: You rant about toxic leadership.
Wednesday: You rant about remote work.
Thursday: You ship your weekend workout.
Friday: You finally mention your coaching offer.

Tf is going on?

Your feed looks like 5 DIFFERENT people.

And your ideal client?

They're lost.

They don't know what you actually DO.

Because you've spent 80% of your time complaining.

And 20% selling.

That's backwards.

Every single post should build toward ONE thing:

"This person can solve my problem."

Not:

"This person has a lot of problems."

Focus your message.

Or lose your audience.

Love,
Elliott 💜

"LinkedIn is just NPCs" - X users.

Meanwhile, on LinkedIn:

→ A founder shares their failure openly
→ Someone lands their dream job
→ Strangers offer genuine career advice

This platform is beautiful.
Not perfect, but beautiful.

Where else can you:

Watch people grow in real time?
Learn from industries you've never touched?
Get actual feedback on your ideas?

X is optimised for anger.

LinkedIn is optimised for opportunity.

Sure, we have our "thought leader" moments.

Every family has that one uncle.

But the potential here is insane.

I've seen careers launched.
Partnerships formed.
Mentorships born.

That's not NPC behaviour.

That's human potential unleashed.

X can keep their algorithm of outrage.
I'll stick with the algorithm of growth.

A love letter to all ANXIOUS creators:

"Should I..."

☑ Do videos or text?
☑ Schedule or wing it?
☑ Post daily or weekly?
☑ Go full AI or not?

Look.

No one's stopping you from trying everything.

But please.

For the love of algorithms...

Don't quit.

Just keep going.

My dear buttercup...

Try stuff.
Fail stuff.
Learn stuff.

But never.
Ever.
Quit.

♻️ Share if you needed this today.

Love,
Elliott

"What if nobody reads my posts?"

What if 1 person sees it and it changes their life?

What if it goes viral and lands me my dream job?

What if someone screenshots it and shares it everywhere?

What if a CEO reads it and wants to hire me?

Always lead with delusional optimism.

That's how I grew my LinkedIn to 16,000+ creators.

That's how I built my SaaS to 38,000+ users (no VC).

Be delusional. It works.

+ 6 ways to practice delusional optimism:

1. Reframe every setback as a setup.
2. Ask "What if this works?" before "What if it doesn't?"
3. Celebrate small wins like big ones.
4. Surround yourself with other delusional optimists.
5. Write down your craziest goals daily.
6. Act as if success is inevitable.

Realistic expectations = realistic results.
Delusional expectations = extraordinary results.

DOMINATE.

Shoutout to LinkedIn creators who turn buying coffee into a 31-part story about leadership.

The barista misspelt your name, and now you understand what it means to be a CEO.

Insane stuff.

"Your content’s cringe."
Post anyway.

"Nobody cares what you think."
Post anyway.

"LinkedIn’s just fake positivity."
Post anyway.

"You’re not even an expert."
Post anyway.

"Why would anyone follow you?"
Post anyway.

"Your niche is oversaturated."
Post anyway.

"You're posting too much."
Post anyway.

"You need a pro setup."
Post anyway.

The people saying this?

→ Have 0 posts themselves
→ Are stuck at 500 connections
→ Hide behind LinkedIn lurker mode

And my dear buttercup...

They ain't gonna write your posts for you.
They ain't gonna sell your offer for you.
They ain't gonna believe in you.
They ain't gonna clap for you.
They ain't gonna SAVE you.

Don't ask yourself:
"What if I started sooner?"

You get one shot at LinkedIn growth.

Don’t waste it because some random weirdo told you to wait.

Start posting today.

♻️ Share this if you’re ready to grow.

PS - If you want to grow while touching grass, sleeping properly, and actually living your life...

Hop on Postwise.

38,000 creators use this ghostwriter to do what most people are too scared to even start.

Love,
Elliott 💜

"LinkedIn is dead"

No mate... you just don’t understand how the best creators operate.

The best creators...

- Are addicted to consistency.
- Document daily micro-stories.
- Build swipe files for inspiration.
- Always lead with their philosophy.
- Obsess over audience psychology.
- Actually care about their audience deeply.
- Own a movement/idea (eg, solopreneurship).

Creating with intention is powerful.

i'm tired of the grey LinkedIn.

you know what i mean? that particular shade of linkedin grey where everyone's "thrilled to announce" and "humbled to share" and mate, MATE—we've become NPCs in our own lives... scrolling through our own obituaries.

(yeah, i just used an em-dash above and i don't give a f)

so yeah. i'm done.

that image down below, the one about wasted talent, it's been rattling around my skull like a marble in an empty can because what's more wasteful than having this ENTIRE platform where brilliant minds gather and we're all just...

performing professional?

cosplaying corporate?

nah.

i'm going feral. going to start dropping insightful bombs in your feed. make you FEEL something between the job updates and humble brags.

i know we're all desperate for someone to be REAL on here. to admit they don't have it all figured out. to share something that doesn't sound like it was written by chatgpt's boring cousin.

i want linkedin to be BEAUTIFUL again.

sounds mental when i type it out but fuck it, someone has to try. someone has to prove that professional doesn't mean dead inside. that business conversations can have soul. poetry. mess.

the newsletter's (Notes from Elliott Murray) where i'll spill everything. the experiments. the failures. the small victories when someone messages screaming "finally, something human!!!"

we're all falling anyway.

might as well fall towards something beautiful.

you in?

"You'll fail without investors", they said.

Best advice I ever ignored.

I'm glad I built Postwise (AI ghostwriter for LinkedIn creators) MY WAY.

1/ rejected VCs who promised 'rocket fuel' 🚀

2/ said no to big creators wanting equity

3/ bootstrapped from day zero

4/ built with A-players who GET IT

Why this makes me SO happy:

☑ complete creative freedom
☑ no quarterly investor reports
☑ profits = OURS
☑ build what users want
☑ zero external pressure
☑ team owns their destiny

And guess what?

We're growing faster than most funded startups.

Bootstrapped ≠ slow growth

♻️ Share if you believe in bootstrapped entrepreneurship.

Your deathbed self doesn't care about your LinkedIn achievements.

There's ONE thing I'm pretty sure my 90-year-old self will thank me for...

Living my life with the sole purpose of being a vessel for love and value creation.

For myself. For others. For anyone whose path crosses mine.

I used to think success meant:

1/ Accumulating the most stuff
2/ Climbing every ladder I could find
3/ Proving myself to people who didn't even matter

But here's what I've learned over these past few years living this miracle of a life:

The moments that matter most aren't the ones where you're taking. They're the ones where you're giving. Where you're creating something that makes someone else's day a little brighter, their load a little lighter.

Every conversation where I choose understanding over being right. Every project where I focus on serving rather than just selling. Every day where I ask "how can I add value?" instead of "what can I get?"

These small choices compound.

You can never go wrong with love and value creation. Never. Even when it feels like you're getting nothing back in the moment.

Because decades from now, when I'm looking back at this life, I won't remember the money I made or the recognition I received.

I'll remember the love I gave and the value I created.

That's the legacy worth building.

This STUPIDLY simple hack will help you get LinkedIn rich:

(save and steal this):

First of all, h/t John Nathaneal Galliguez.

I got this little framework from him.

The "Voice Mirror" method:

→ Step 1: Record everything:
• Customer calls
• Support tickets
• Sales demos
• Onboarding sessions

→ Step 2: Hunt for gold:
• How they describe their problems
• Words they use for solutions
• Emotional language patterns
• Specific phrases that repeat

→ Step 3: ???
→ Step 4: ????
→ Step 5: ?????

Read the carousel for the full framework...

Repost ♻ if this helps you sell better.

This STUPIDLY simple hack will help you get LinkedIn rich

Just made one of the toughest calls as a founder.

Had to let someone go today.

Our remote team at Postwise is back to 3.

It's never easy.

But that's the reality of building something.

You make hard decisions.

You live with them.

You keep building.

Excited for his next chapter.

And ours too.

Just saw someone bragging about their "80-hour work week."

Mate, that's not a flex.

That's a confession.

You're basically saying:

"I'm so bad at prioritising that I need 80 hours to do what others do in 40."

Or worse:

"I've built a business that requires me to be a martyr."

Neither is impressive.

Here's what I learned building Postwise:

Working 80 hours doesn't make you dedicated.

It makes you inefficient.

The best founders I know work 6-7 focused hours daily.

They spend the rest of their time:
• Reading
• Walking
• Thinking
• Living

Because that's where the breakthrough ideas come from.

Not from your 14th consecutive hour staring at Notion.

Your brain needs white space to connect dots.
Your body needs rest to perform.
Your relationships need attention to survive.

And your business?

It needs a leader who can think clearly.

Not a zombie who mistakes exhaustion for effort.

If you're working 80 hours a week, you're not winning.

You're burning out in slow motion.

And calling it ambition.

Love,
Elliott 💜

How to NEVER run out of post ideas (ever again):

- Listen to a niche podcast.
- Take notes.
- Take a nap.
- Wake up, go for a walk.
- Open Postwise while walking.
- Brain dump all the ideas.
- Hit 'create'.
- A week's worth of content ready in 10 mins.

Repeat this forever.

toxic boss made you cry? 
"grateful for the learning experience" 

company went under?
"excited for what's next"

we're all (on LinkedIn) stockholm syndrome patients with premium subscriptions

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The Battle

Jennifer Knowles, Ph.D

Elliott Murray

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taplio

The Battle

Jennifer Knowles, Ph.D

Elliott Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jennifer Knowles, Ph.D's LinkedIn Performance

Performance ScoreElliott Murray's LinkedIn Performance

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Performance ScoreJennifer Knowles, Ph.D's LinkedIn Performance