Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

Sheldon Adams

Enavi

Conversion Optimization Lead

Pluralsight

•	Execution lead for 23 unique performance marketing campaigns in 2021. Ran point on email marketing strategy, landing page creation, and on-site optimizations (banners, chatbots).
•	Grew ecommerce email revenue by 103% YOY and email engagement by 135% in first six months by optimizing email and landing page content for each customer segment.
•	Increased freemium conversions by 170% within first 60 days through a targeted email strategy and an improved landing page experience. 
•	Led channel-specific experimentation strategy with CRO tests of copy, UX, and customer journey paths for new user acquisition. Maintained a 60% win rate with an average conversion rate lift of 13%.
•	Grew new B2C revenues by 28%, attributed for $10,700,000 in new user revenue for 2021.

B2C Marketing Manager

Pacific Conversion Agency

•	Co-founded PCA as an effort to help collegiate and professional sports teams maximize revenue from their digital marketing during the pandemic. Clients were spread across multiple Power Five conferences.
•	Created CRO strategies tailored to each client based around the testing and implementation of personalized landing pages, automated email marketing campaigns, on-site optimizations, and paid lead generation efforts. 
•	Increased marketing qualified leads (MQLs) for clients by an average of 320% through on-site optimizations and landing page experiments.

Head of Marketing & Strategy

University of Washington Intercollegiate Athletics

•	Recruited to build the Digital Sales department, the first eCommerce Marketing team of its kind in college sports, from scratch. Bringing together email marketing, digital advertising, CRM, and web experimentation we grew from $0 to over 20,000,000 in annual revenue by 2019.
•	Generated $75,000,000 in eCommerce revenue over a five-year period by implementing advanced email marketing strategies for new customer acquisition and lifecycle marketing.
•	Hired, trained, and managed a team of three to four direct reports. Three of my employees were recruited for managerial positions with other sports teams.
•	Conducted CRO experiments on GoHuskies.com, resulting in 30% conversion rate increase, 57% database growth in 2020, despite a 56% drop in website traffic due to Covid-19.
•	Led “Go-To-Market” planning strategy, increasing revenue from product launches by 65%. By better aligning sales and marketing, we drove a $515,000 revenue increase from launches in 2019.

Director, Digital Sales

West Virginia University

Account Executive

University of Kansas Athletics

Served in multiple full-time, revenue-generating roles with KU Athletics. Responsibilities ranged from special event planning to account-based fundraising and sales execution.

Sales Associate – Development & Special Events Associate

I'm Sheldon, and I help Shopify brands generate more revenue from every visitor using CRO.

How? Your site has a Metric on Fire, a part of the site costing you money on every session. We fix it, fast.

Enavi was built to locate and put out these fires through customer research and A/B testing. Our data-rich approach and unique internal data allow us to rapidly improve the performance of Shopify stores in an ROI-positive way.

The end result for you is a wildly intuitive customer experience that generates more revenue from every visitor who enters your online store.

Want to get started? Sign-up with the link below to receive one of our acclaimed, free, Discovery Audits.

☎️ Request a Discovery Audit: https://enavi.co/#discovery_audit
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Jen Swain

Sheldon Adams

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