Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

Juan Manuel Fournier Castillo

Authority Agency

Senior Strategist - Account Manager

Creamos - We Create

Broxel

• Planned and implemented online and offline marketing campaigns for more than 10 different financial products, including remittance solutions, branded payment debit cards or financial administration platforms for companies.
• Developed and supervised content strategies for more than 15 social media accounts on different platforms, such as LinkedIn, TikTok, Instagram, Facebook, and Twitter.
• Planning and guiding creative processes with copywriters, audiovisual producers, editors, graphic designers, and motion graphic designers.
• Directed a communication strategy to implement and spread the company's new mission: “transforming money into something more valuable”, serving as a unifying purpose for nine business units and the new corporate slogan.
• Led internal communication strategies to inspire, involve and inform more than 1,000 employees, through different communication channels such as screens, events and social media platforms designed for organisations.
• Communication strategies to support the commercial B2B objectives for new investments, alliances, or negotiations with clients. Coordinating the production of videos, presentations, and deliverables for direct communication.

Communication Manager

Autobuses Estrella Blanca 

• Conceptualised and updated eight bus transportation brands by defining new brand values and key messages. In some routes, income grew more than 30% compared to previous years.
• Established online and traditional communication strategies for 16 bus transportation brands based on regional identities.
• Supervised an updating campaign of more than 20 ticket offices (POP) and 200 buses.
• Defined and evaluated content strategies to increase the reach and engagement of social media accounts.
• Updated information on owned media channels such as screens aboard buses or video-walls in around 50 ticket offices.
• Renovated corporate's slogan: "Uniting Mexico, becoming a strong organisational guideline for 8,000 employees.
• Planned, drafted, and edited the company’s internal magazine for bus drivers, ticket sellers and administrative employees distributed in 24 states of Mexico.
• Managed a team of seven people, including graphic designers, community managers and copywriters.

Marketing and Innovation Manager

• Presented new business models to the Board of Directors, including cargo and personnel transportation companies.
• Led a team of three people, a financier, an administrator, and a communicator.
• Served as internal consultancy for the five strategic business units: passenger transportation, parcels, estate, merchandising and digital.
• Strategised a new organisational structure in collaboration with the Board of Directors.

Business Development Manager

• Responsible for managing the brand's good reputation, external communications and customer satisfaction of Chihuahuenses - the company's largest brand of the group in Northern Mexico.
•  Lead the coordination of service campaigns and programmes such as punctuality measurement and safety parameters, in order to encourage staff to improve customer experience.
• Responsible for coordinating communication and marketing campaigns, leading alliances with the media, and coordinating the website and social networks of the brand.
• In charge of improving the overall customer experience from the purchasing of the ticket to the customer's final destination. In charge of coordinating all service suppliers related to customer's experience, including on-board internet, entertainment and audio systems.

Brand Manager

EMACC Comunicación

• Co-founder. The company's main project was a tailor-made magazine for Estrella Blanca Group, seeking to amplify its values and stretch the links with its clients.
• In charge of planning and implementing a business model based on branded content communication.
•  In charge of offering editorial services to potential clients, as well as making commercial strategies.
• Coordinating a sales team. Developing a commission scheme to achieve commercial objectives.
• Lead the coordination of distribution and logistics of the delivery of the magazines.

Co-founder

I am Juan Manuel Fournier, but most people know me as Manolo.

I have developed different projects, which often are driven by a mission. 

This approach has served as a guide for me when developing rebrands, fostering organisational changes, launching marketing campaigns and motivating teams. 

Among the professional achievements that make me feel more proud of are the following:
Rebranding of Futura, a prominent brand in the bus transportation industry, which was generated by addressing a grand challenge in Mexico: social division. 

With this, I led the rebranding and an important organisational change, through the motto "Uniting Mexico." For this, I led several projects, engaging 8,000 employees and spearheading comprehensive overhauls of the fleet, terminals, and marketing strategies were we had notable achievements.

At Broxel, a rapidly expanding fintech company, I connected the internal and external communication content strategy. During this period, I managed diverse stakeholders, planning and executing relevant information across the organisation and to our clients.

Then, as Creative Storyteller in Creamos, I was the primary point of contact for various clients, including ESO National Grid, conceptualising an educational video game that is displayed in events and the ESO website. 

I currently collaborate as producer and editor for the Life of PIE podcast—an initiative by the Institute for Global Prosperity at UCL. This podcast aims to foster captivating discussions on systemic and structural changes necessary to address the profound social and environmental challenges facing humanity.

Today, my main focus is Authority Agency, in which my role as Senior Strategist is to help marketing and creative agencies as well as their leaders to positioning themselves in a different, attractive and relevant way for their customers. This implies creating different strategies across multiple channels, such as LinkedIn, Podcast, White Papers or Outreach messaging.

Beyond my professional endeavours, under my artist name Juan Bokeh, I have created three studio albums: "Living in a Bubble," "Circular," and "Leaf," all of which are available on Spotify and Apple Music.

taplio

The Battle

Jen Swain

Juan Manuel Fournier Castillo

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