Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

The Mighty Shed

Director of Culture and Partnerships

- Creative director focused on creating culturally relevant brand activations and collaborations

- Highlight Projects Include: FRKO’s Corner Store Miami Art Week 2018 artist installation that attracted 1K+ attendees per day and 10K+ likes and interactions, Kindred Arts All Power to All People 2020 exhibit, a travel exhibition of Hank Willis Thomas 25ft symbol of community, strength, perseverance, equal justice & belonging, Quarantunes 2020, a weekly live stream and art auction used to raise money for No Kid Hungry during the early days of the COVID-19 crisis.

Creative Director  | Head of Cult Divison

Cobra Corps

- Creative collective managing talent and brand partnerships, producing proprietary and client events including recurring nightlife series, pop up events, sponsorships, and content. Trusted point of contact for brands and agencies looking to produce events in Atlanta.  

- Notable Clients: FX Atlanta, HBO J.Cole, Red Bull, Dos XX, AFROPUNK, Adidas, Champs DJ Khaled, Nike, RJRT

- Talent Roster and Proprietary Events: Jay Envy, Dj Ohso, Sofa King Evil, Florista, Sloppy Seconds and DownnDurty

 Co-Founder and Brand Manager   

Red Bull

Executed events, including live music and music festival support, throughout the Southeastern US., worked as a community liaison to local culture leaders and talent, acted as a specialist in Red Bull Regional Presents events. 

Highlight Projects Include: Red Bull Culture Clash Atlanta 2017 and 2018, events that each attracted 3,250+ attendees; and Red Bull Music Presents: ATL is Burning Ball, a bespoke live music and ballroom underground event that attracted 1,400+ attendees

Culture Marketing Events Specialist

- Provide oversight and maintain direct communication with curators, local tastemakers, community organizers, and bands for Sound Select, Culture Clash, and Amaphiko programming series and special events. Manage the booking & contracting of all acts, provide creative direction for monthly presents nights including premium takeaways and thematic partnerships, and manage the overall run of show for each presents night. 

- Produced 48 shows with 87% of them being sold out with an average venue capacity of 600, Helped in creating 15 up-leveled experiences for Sound Select artist across the South East including 3 regional tours, 1 national tour, and multiple artists placements at national festivals. 

- Received promotion from Atlanta market to regional manager of Sound Select Project, acquiring entire Southeast region including Miami, Austin, and Nashville.

Community Manager

Mirrorball

- Market and programming lead for Dos Equis, R.J Reynolds, Heineken, Jack Daniels, Facebook, and Instagram. 

- Create, manage and execute a full program of events that bring Dos Equis to the core consumer in Atlanta, provide third-party support to local talent and influencers through product seeding.  Exceeded monthly seeding and activation goals by 75 % throughout 2014. 

- Promoted to Dos Equis Market Specialist over small sponsorship in 2015. Created 70 activations between on and off-premise accounts, seeded over 1682 cases of amber, lager, and Dosarita. 

- Built strategic partnerships with national, local businesses, and community organizations to create cultural relevance for a first-ever R.J. Reynolds loyalty and awareness program. Produced, implemented, and oversaw 120+ non-traditional branded experiential activations and influencer programs. 

- Exceeded RJRT attendance goal by 140% with a consistent attendance of 90+ adult tobacco consumers per activation with 66% being repeated attendees. The local program model has since been scaled and implemented across the country. 

- On-site producer and hospitality manager for Jack Daniels Hotel and General store activations during NBA Allstar Weekend 2017

- Onsite Manager for Instagram/Facebook content program for 2018 College Football Championship

AFROPUNK Worldwide LLC

businesses to create exciting activations leading up to ATL festival such as film screenings, lectures, after parties, and kickoff events 

- Worked with a local artist to enhance the overall appearance of 787 Windsor festival grounds and the creation of Atlanta-centric merchandise. Artists include Rising Red Lotus, FRKO, Corey Davis, and Miya Baily.

- Notable events: Afropunk ATL’s inaugural Battle of Bands, Reds Wicked Ale’s Afropunk Kickoff w/ Run The Jewels & SZA, and The Black Panthers: Vanguards of the Revolution screening.

FRESHIAM

- Co-founder of Atlanta-based streetwear brand FRESH.i.AM.

- Lead original FRESH.i.AM marketing campaigns via F.i.A brand blog that evolved into a massive online following of 47k plus followers

- Manage domestic, foreign retailers and multiple client relationships and projects concurrently with notable streetwear brands, artists, and lifestyle brands such as Black Scale, Dope, M+RC, and Mishka

- Created pop-up and immersive events such as fashion meets art event titled Chapel at Art Basel featuring a design by FRESH.i.AM, a score by HxV, with a massive visual installation by Dosa Kim of Goma studios

Brand Manager

A3C Festival & Conference

Responsible for developing and heightening the cultural experience at A3C by facilitating film, visual, dance, and additional interactive content at A3C. Actively engaging and developing partnerships with influential art and culturally-based organizations, companies, and individuals including the development of a fashion panel featuring iconic streetwear legends Mega Yabut of Black Scale and Jeff Staple of Staple brand.

Director of Culture  

MJQ Concourse

MJQ is the center of Atlanta's counter culture world. During my time at MJQ we have hosted high profile acts such as DMC champion DJ Klever , Treasure Fingers of Fools Gold records, and Jillionair of Major Lazer just to name a few.

- Creates unique monthly activations centered around local residents and traveling talent

- Maintains relationships with sponsors

- Local project manager on Atlanta's legendary monthly event Sloppy Seconds

Talent Buyer and Promotional Director

Halo Lounge and Bar

As promotion and marketing Director at Halo Lounge, My responsibilities centered around booking and branding for Halos friday nights. I was also responsible for creating relationships brands in order to further the bars resources .

Promotions and Music Director || Booking Agent

Digimo Printing

Created media and design projects for clients based around branding , logo design, web design , app development and print production . 

Proficient With Konika Minolta Printers 
Proficient With both HP and Epson Wide Formate Printers

Designer

I’m the Director of Culture and Partnerships at The Mighty Shed, and I have over a decade of specialized experience in steering cultural strategy and brand innovation. My professional journey is marked by a consistent track record of crafting impactful cultural narratives and experiences that resonate deeply, fostering strong connections between brands and their audiences.

With a keen eye for identifying and setting industry trends, I excel in leading strategic collaborations that push the boundaries of creativity. I am passionate about driving thought leadership and innovation within the cultural and creative sectors and continuously influencing and evolving the brand and cultural engagement landscape.

taplio

The Battle

Jen Swain

Chris Williams

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