Jeff Frick

I am not telling you something to sell you something. I am sharing something to entertain, educate, and get you to stop and think for a minute. | Top Voice | Friday Five | Turn the Lens | Work 20XX

With over 30 years of experience in the media industry, I am a podcast host and a media entrepreneur who is passionate about the future of work, leadership, and innovation. I have founded and led Menlo Creek Media, a company that helps leaders, marketers, and communications professionals navigate and leverage an AI-driven asynchronous world, by offering executive training for podcast hosts and guests, content creation and media library curation and amplification programs, and community development programs.

I also host two podcasts, Work 20XX and Turn the Lens, where I facilitate the spread of best practices, insights, learning, and wisdom on topics that matter to the modern workforce and society. I aim to be a trusted source of information and inspiration for my listeners, by featuring smart and diverse guests, engaging in lively and thoughtful conversations, and sharing nuggets of knowledge. My goal is to help people get more impact with their communications and content investments and to empower them to thrive in a time of rapid change and uncertainty.

Founder & Principal

Please visit www.MenloCreek.com for a more comprehensive list of services and resources. 

Helping Leaders, Marketers, and Communications professionals navigate and leverage an AI driver asynchronous world. 

Host of 'Work 20XX'  with Jeff Frick show on the Future of Work 
Host of 'Turn the Lens' with Jeff Frick on Leadership and of other topics of interest.

We are able to take a model that is trained on very general purpose physical interaction data, and we train on more and more of it. And every single task that we are tracking continues to get better. - Pete Florence

To be honest, it doesn't even really necessarily matter too much what the x axis is. Other than like the x axis is something that we can continually do more of and the y axis is some measure of how good the robots are. And we see that we can just continue to pour in more and more effort on that x axis and the y axis continues to get better and better. - Pete Florence

And that is like a landmark type of moment - Pete Florence
----
Landmark moment.

I was blown away when I saw the slide earlier in Pete's keynote. Not enough parameters, the models crap out (a technical term), but push past 7 billion, and the magic happens. Improve on one, improve on all. Pete and the team at Generalist recently announced a 10 billion parameters plus foundational model.

So excited to share this conversation with Pete Florence, Co-Founder and CEO of Generalist. Generalist is another example of the latest round of startups around 'Embodied AI', AI that does things in the environment, among us. Pete has a deep research foundation, and we retraced some of the key moments in getting from the highly specialized world of industrial robots, to the 'every use case is a corner case' of interacting in the physical world outside a pen, to respond to any number of task demands and unforeseen environmental challenges standing between the present, and completing the assigned task. 

As Pete said, take the model and make it the robot brain.
Make it big enough, and the time you spend training on one thing, improves the performance on all things... 
Bang. Stops you in your tracks. 

Thrilled to co-release my conversation with Pete Florence on Turn the Lens, in collaboration with Humanoids Summit, brought to you by ALM Ventures, from Humanoids Summit 2025 Silicon Valley, December 2025.

Full Length Conversation
Pete Florence: Generalist, Scaling Laws, Train One Improve All | Turn the Lens with Jeff Frick Ep46 
https://lnkd.in/gta8S7Da

In collaboration with Humanoids Summit, brought to you by ALM Ventures, 
from Humanoids Summit 2025 Silicon Valley, December 2025
Thanks Modar Alaoui and Jesica Chavez 🤖🎙️ Chavez 

For more on Humanoids Summit, including 
May 2026 Summit in Tokyo visit 
https://lnkd.in/ga487tGq 

For more from Humanoids Summit SV 
https://lnkd.in/geeUa5Dp  

#embodiedai #physicalai #humanoidssummit #turnthelens #robotics #humanoids #Generalist

• Embodied • Scaling • Policy • Dexterity • Trades • 

First Friday Five of 2026. Embodied AI, when AI has arms and legs and can do things. When every case is a corner case, never before experience in training. (for instance, EVERY Waymo ride)

Thrilled to co-release the first five interviews we did at Humanoids Summit SV in December in collaboration with Humanoids Summit, ALM Ventures, Modar Alaoui and team.

And so much more to come. 
#Embodied #Scaling #Policy #Dexterity #Trades #FridayFive #Newsletter #TurnTheLens #Work20XX

It's been a few weeks, but we're back in the saddle. Closed out last year with ten interviews from at the Humanoids Summit SV in Mountain View, CA at 

Open article: • Embodied • Scaling • Policy • Dexterity • Trades • by Jeff Frick • 5 min read

• Embodied • Scaling • Policy • Dexterity • Trades •

Black Flag Design

Leading an ambitious band of creative technologists to shape the future of AI, craft interactive prototypes, and test business ideas.

Team Captain

Shape Publications

Helping everyone see the creative beauty in Artificial Intelligence. Curating creative technology and artistic experiments and publishing an online magazine launching in early 2024.

Editor in Chief

Voltage Control

Organizing local events exploring the practice of facilitation and enhancing the local professional community.

Facilitation Lab Regional Lead

Designit

Facilitate strategic design projects for Fortune 500 clients. Empower teammates to explore and push creative boundaries. Guide the design delivery of products alongside interdisciplinary teams.

Design Director

Lead Designer

Senior Designer

•	Facilitated innovation workshops for Fortune 500 companies.
•	Designed high fidelity prototypes for use in moderated customer interviews.
•	Moderated customer interview sessions and reported key insights.
•	Implemented human-centered design methods among enterprise teams.
•	Demonstrated innovative service design to create delightful product experiences.

Facilitator & Prototype Designer

City of Austin

Facilitate working groups focusing on transportation and local mobility bond development. 
Develop graphic standards for right of way street tree standards for largest land development code rewrite in city’s history. 
Design and implementation of two products that communicate the value of the City of Austin’s assets to both internal and external stakeholders. 
Synthesize input from key stakeholders involved with public utilities, transportation, and management. 
Design information used to report on construction and renewal of assets. 
Design, development, and implementation of an Asset Management Plan document.

Designer, Asset Management Office

ManageLife

• Incorporated the business as a C Corp in Delaware doing business in Texas.
• Manage a team of six interdisciplinary developers and designers across multiple countries.
• Direct design research and production of computer vision technology in the home management field.
• Front-end development in Javascript, Ionic, Angular, C#, and Unity.
• Identify potential technology partnerships and relationships with home service providers.
• Research mobile augmented reality information capture, display, and consumption.

Co-founder, VP of Design

Texas A&M Engineering Extension Service

• Facilitate the commercialization of technologies at FEMA, Texas Task Force 1 designed for first responders and disaster scenarios. 
• Coordinate a team of four designers in project scheduling, production and delivery.
• Maintain client relationships throughout the product development lifecycle.

• Assist clients in the development of both form and function in products and marketing materials.
• Produce 3D models and renderings for rapid prototyping and 3D printing.

Product Designer

The University of Texas at Austin

• Teach Visual Communication with intensive interest in generative parametric modeling and design.
• Critique and encourage student work to exceed the project statement and to find interests in design.
• Grade and evaluate project assignments, while working closely with fellow teachers and students.
• Software proficiencies that were encouraged include 3ds Max, Rhino 3D, Grasshopper, Revit, Dynamo

Graduate Teaching Assistant

I organize and lead Black Flag Design, a creative technology collective that specializes in prototype design and product experimentation. We're rapidly moving to the forefront of innovation, focusing on creating exceptional experiences and solutions that have a profound impact. We're dedicated to pushing the boundaries of what's possible, delivering tangible technology prototypes for our clients.

Previously as a Design Director at Designit, I facilitated strategic design projects for Fortune 500 clients, empowering teammates to explore and push creative boundaries. I guided the design delivery of products alongside interdisciplinary teams, using dynamic workshops and human-centered design principles to create innovative solutions.

I hold a Bachelor of Environmental Design from Texas A&M University, where I also served as the Lead Designer for the Product Development Center as a part of the state agency called TEEX. We prototyped and explored commercialization strategies for many business in the Defense and Emergency Response industries.

My personal guarantee is to always to blend my passions for design, technology, architecture, and civic engagement to create meaningful impact. I am always eager to learn, exchange ideas, and connect with nature.

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Frick's LinkedIn Performance

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