Jeff Frick

I am not telling you something to sell you something. I am sharing something to entertain, educate, and get you to stop and think for a minute. | Top Voice | Friday Five | Turn the Lens | Work 20XX

With over 30 years of experience in the media industry, I am a podcast host and a media entrepreneur who is passionate about the future of work, leadership, and innovation. I have founded and led Menlo Creek Media, a company that helps leaders, marketers, and communications professionals navigate and leverage an AI-driven asynchronous world, by offering executive training for podcast hosts and guests, content creation and media library curation and amplification programs, and community development programs.

I also host two podcasts, Work 20XX and Turn the Lens, where I facilitate the spread of best practices, insights, learning, and wisdom on topics that matter to the modern workforce and society. I aim to be a trusted source of information and inspiration for my listeners, by featuring smart and diverse guests, engaging in lively and thoughtful conversations, and sharing nuggets of knowledge. My goal is to help people get more impact with their communications and content investments and to empower them to thrive in a time of rapid change and uncertainty.

Founder & Principal

Please visit www.MenloCreek.com for a more comprehensive list of services and resources. 

Helping Leaders, Marketers, and Communications professionals navigate and leverage an AI driver asynchronous world. 

Host of 'Work 20XX'  with Jeff Frick show on the Future of Work 
Host of 'Turn the Lens' with Jeff Frick on Leadership and of other topics of interest.

We are able to take a model that is trained on very general purpose physical interaction data, and we train on more and more of it. And every single task that we are tracking continues to get better. - Pete Florence

To be honest, it doesn't even really necessarily matter too much what the x axis is. Other than like the x axis is something that we can continually do more of and the y axis is some measure of how good the robots are. And we see that we can just continue to pour in more and more effort on that x axis and the y axis continues to get better and better. - Pete Florence

And that is like a landmark type of moment - Pete Florence
----
Landmark moment.

I was blown away when I saw the slide earlier in Pete's keynote. Not enough parameters, the models crap out (a technical term), but push past 7 billion, and the magic happens. Improve on one, improve on all. Pete and the team at Generalist recently announced a 10 billion parameters plus foundational model.

So excited to share this conversation with Pete Florence, Co-Founder and CEO of Generalist. Generalist is another example of the latest round of startups around 'Embodied AI', AI that does things in the environment, among us. Pete has a deep research foundation, and we retraced some of the key moments in getting from the highly specialized world of industrial robots, to the 'every use case is a corner case' of interacting in the physical world outside a pen, to respond to any number of task demands and unforeseen environmental challenges standing between the present, and completing the assigned task. 

As Pete said, take the model and make it the robot brain.
Make it big enough, and the time you spend training on one thing, improves the performance on all things... 
Bang. Stops you in your tracks. 

Thrilled to co-release my conversation with Pete Florence on Turn the Lens, in collaboration with Humanoids Summit, brought to you by ALM Ventures, from Humanoids Summit 2025 Silicon Valley, December 2025.

Full Length Conversation
Pete Florence: Generalist, Scaling Laws, Train One Improve All | Turn the Lens with Jeff Frick Ep46 
https://lnkd.in/gta8S7Da

In collaboration with Humanoids Summit, brought to you by ALM Ventures, 
from Humanoids Summit 2025 Silicon Valley, December 2025
Thanks Modar Alaoui and Jesica Chavez 🤖🎙️ Chavez 

For more on Humanoids Summit, including 
May 2026 Summit in Tokyo visit 
https://lnkd.in/ga487tGq 

For more from Humanoids Summit SV 
https://lnkd.in/geeUa5Dp  

#embodiedai #physicalai #humanoidssummit #turnthelens #robotics #humanoids #Generalist

• Embodied • Scaling • Policy • Dexterity • Trades • 

First Friday Five of 2026. Embodied AI, when AI has arms and legs and can do things. When every case is a corner case, never before experience in training. (for instance, EVERY Waymo ride)

Thrilled to co-release the first five interviews we did at Humanoids Summit SV in December in collaboration with Humanoids Summit, ALM Ventures, Modar Alaoui and team.

And so much more to come. 
#Embodied #Scaling #Policy #Dexterity #Trades #FridayFive #Newsletter #TurnTheLens #Work20XX

It's been a few weeks, but we're back in the saddle. Closed out last year with ten interviews from at the Humanoids Summit SV in Mountain View, CA at 

Open article: • Embodied • Scaling • Policy • Dexterity • Trades • by Jeff Frick • 5 min read

• Embodied • Scaling • Policy • Dexterity • Trades •

Evan Kirstel B2B TechFluencer

Create📝Publish🗞️Amplify📣 TechInfluencer, Analyst, Content Creator w/600K Social Media followers, Deep Expertise in Enterprise 💻 Cloud ☁️5G 📡AI 🤖Telecom ☎️ CX 🔑 Cyber 🏥 DigitalHealth. TwitterX @evankirstel

B2B Social Media Maven | Tech Industry Storyteller | Trusted Partner for Global Tech Brands | TV Host | Podcaster | Livestreamer | Blogger | Industry Analyst 

With over three decades in tech, I've mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and thought leadership. My focus? Not personal brand promotion—but delivering educational, authoritative, and thought-provoking content to cultivate sustainable, long-term business growth. 

I am host on a TV show called TechImpact appearing on FOXBusiness and Bloomberg which has a reach millions of viewers. 

From Enterprise IT to AI, UCaaS, CPaaS, Cybersecurity, 5G, and Digital Health, my expertise spans the tech landscape. As a leading content creator, I bring unparalleled insights into the Future of Work, Unified Communications, Collaboration, and Customer Experience , producing impactful narratives that resonate with key decision-makers worldwide. Let’s turn your ideas into stories that captivate and engage audiences while delivering eye-popping ROI.

Social Reach: 600K+ followers across LinkedIn (60K), Twitter (380K), YouTube (110K), Meta platforms (120K), and beyond. Livestreaming, blogs, Newsletter (20K) and podcasts that reach millions globally.  My personal network includes CIOs, CMOs, analysts, media, and key tech industry leaders. 

By leveraging our proven B2B Influencer Marketing methodology, I place your brand at the forefront of decision-makers' minds, ensuring you're the partner of choice when investment and purchasing decisions arise.

Our approach prioritizes Awareness, Education, and Engagement by delivering high-value content that reaches and influences millions globally. Unique stories and narratives position your brand as a trusted leader.  Informative, jargon-free messaging educates decision-makers about your value proposition.  Blogs, videos, podcasts, and live-streams inspire clicks, likes, shares, and meaningful leads.  

I’ve built impactful, long-term partnerships with industry leaders like Palo Alto Networks, Intel, T-Mobile, Microsoft, Cisco, AMD, AT&T, and Broadcom. These collaborations deliver consistent results in reach, thought leadership, and measurable engagement, all while driving growth at a fraction of the cost of traditional marketing.

We work collaboratively with your teams, agencies, and stakeholders to develop, produce, publish, promote, and amplify your content. Whether for evergreen campaigns or point-in-time initiatives, our strategies are built to scale globally

Member and Contributor

Forbes Business Council Is An Invitation-Only Organization For Successful Small And Mid-Sized Business Owners. I look forward to contributing content to Forbes.com!

Evan Kirstel

In 1876, Alexander Graham Bell’s voice barely carried across a single room. Less than forty years later, it crossed a continent.

For decades, the telephone was a local novelty. You could call across town, or perhaps a neighboring city on a clear day, but beyond fifty miles, voices dissolved into static. The sheer scale of the American landscape swallowed signals whole. At the time, many experts believed a coast-to-coast conversation was a physical impossibility—the laws of physics simply wouldn't allow a voice to survive the journey.

Bell engineers refused to accept the limit.
They launched one of the most ambitious infrastructure projects in history, planting 130,000 telephone poles across mountain ranges, deserts, and plains. The turning point was a breakthrough in electronics: the vacuum tube repeater. These early amplifiers boosted weakening signals every few dozen miles, creating a seamless relay from the Atlantic to the Pacific. It was the first time electronics were deployed at a massive scale to conquer distance.

On January 25, 1915, Bell sat at a mahogany desk in New York City. His longtime assistant, Thomas Watson, waited in San Francisco—over 3,400 miles away.

Bell picked up the receiver and echoed the words that started it all:

“Mr. Watson, come here, I want to see you.”
Watson’s voice came back crystal clear, followed by a laugh:

“It would take me a week now.”

For nearly an hour, they spoke about the weather and their early experiments, proving that the "hard wall" of distance had been breached. Even President Woodrow Wilson joined the line, hailing it as a milestone for national unity. The silence between the oceans was finally broken.

Every time I revisit this story, the arc feels familiar. A new technology hits a ceiling. Experts declare it can’t scale. Engineers rethink the infrastructure, introduce a new component, and push through the impossible.

Today, we’re watching that same leap unfold.

We’ve moved from copper wires to direct-to-mobile satellite connections. Everyday smartphones can now bypass cell towers entirely, bouncing signals from orbit to reach remote oceans, disaster zones, and "dead zones" that traditional networks could never touch.

I often wonder what Bell would think. The man who marveled at a voice traveling over copper would now see signals traveling hundreds of miles into space and back down to a device in a pocket.

As we head toward Mobile World Congress in Barcelona, that long arc of connectivity feels more alive than ever. From satellite-to-phone services and 6G research to AI-driven edge computing, the spirit of 1915 is still driving the industry.

Different tools. Same drive to erase distance. It leaves us with questions to ponder heading into MWC:

10 years from now, which "impossible" connection we’re debating today will feel as ordinary as a phone call across the street?

See you at #MWC #MWC26 #MWCbarcelona!

Evan  Kirstel

TechInfluencer, Analyst, Creator w/600K Social Media followers, Deep Expertise in Enterprise 💻 Cloud ☁️5G 📡AI 🤖Telecom ☎️ CX 🔑 Cyber 🏥 DigitalHealth. TwitterX @evankirstel. Lets meet at MWC26, RSAC, HIMSS, more!

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I used to borrow my roommate’s Apple Macintosh because I couldn’t afford my own. It had launched on this day in history: January 24, 1984 and what felt delightful wasn’t what it could do, but how it felt. The elegance. The intentionality. It felt designed, not merely assembled.

In those days, computers were all boring boxes. They were loud, sharp-edged, and unforgiving—objects you approached with caution. Then there was the Macintosh. Compact. Friendly. Almost disarming. It didn't feel like a machine you operated; it felt like an invitation.

The experience matched the form. Instead of cryptic commands, there were images. Instead of memorized keystrokes, there was a pointer. Files behaved like real objects. I could move things, make mistakes, and recover without fear. 

That’s when it clicked. This wasn’t about features. Apple had changed the rules. Technology no longer demanded that humans adapt to it; the interface finally respected how people actually see, think, and learn. Design wasn't the decoration—it was the breakthrough.

The ripple effects were immediate. Desktop publishing took off. Designers and writers showed up. Tools once locked inside bigger businesses were suddenly in the hands of small businesses. Personal computing became personal in the truest sense.

That same philosophy still runs through everything we touch today—smartphones, SaaS platforms, and cloud dashboards. Even modern AI tools follow a "Macintosh Law": Hide complexity. Reduce friction. Make the user feel capable.

As we move into the era of autonomous systems and agentic AI, the lesson is more relevant than ever. Raw intelligence doesn’t create trust. Elegance does. Clarity does. Good design still does the heavy lifting.

And yes, a full-circle moment: I still have a Macintosh today. (See the picture in the comment.)

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