Jeff Frick

Menlo Creek Media

Please visit www.MenloCreek.com for a more comprehensive list of services and resources. 

Helping Leaders, Marketers, and Communications professionals navigate and leverage an AI driver asynchronous world. 

Host of 'Work 20XX'  with Jeff Frick show on the Future of Work 
Host of 'Turn the Lens' with Jeff Frick on Leadership and of other topics of interest.

Founder & Principal

A show focused on the future of work as we continue to navigate through the most dynamic period of our lifetimes.

Host - Work 20XX Podcast on the Future of Work 

Facilitating the spread of best practices, insight, learning, and wisdom. Nuggets of knowledge gleaned by listening to smart people.

Host - Turn the Lens Podcast 

SiliconANGLE Media, Inc.

theCUBE is the leading interview format show covering enterprise tech and innovation. We cover 100+ events & interview 1,200+ guests per year. We host the people who are creating, taking to market, and implementing the innovations that are changing our world.

General Manager, Executive Producer, Host - theCUBE

Menlo Creek Group

Providing planning and execution services in a number of functional areas focusing on sales, business development, marketing, product management, and product marketing. 
Engagements are usually structured around an acting executive position, or consultant. 

Sample engagements include:


ReadyToPlay, Inc.
Sales, Business Development and Marketing

Farallon Manufacturing, Inc
Executive Management, Sales, Business Development, Marketing, Product Management

Markwood Capital Alliance
Sales, Business Development, Finance

LEK 
Strategy consulting

Principal

CustomWare Asia Pacific

Enterprise Software Services sales, built around Atlassian Suite (JIRA, Confluence, etc.)
Services included best practices consulting, integration, migration, configuration, customization, training, and support.

Account Executive

VideoCocktail / FlixMonkey

Powerful online video platform, slightly ahead of its time.

Co-Founder
product management, marketing, marketing, evangelism, sales.

Co-Founder

Asera

KP funded B2B sales & channel management platform, Cisco Connection online using best of the web.

Business Development  
Director - Global Accenture Alliance, ISV partnerships, Net Makets

Director, Business Development

Pandesic, LLC

Intel/SAP Joint Venture - BtoC eCommerce SaaS platform based on SAP R3

Business Development, managing ISV and System Integrator relationships.
Also supporting product management, marketing, and sales.
Evangelism and outreach.

Manager, Business Development

Intel

Worked on the Intel IA-64 team - Itanium, Intel's first 64 bit Microprocessor.

Account Management - Responsible for IA-64 (Itanium) processor based design wins at workstation and server OEMs
Accounts included IBM, Dell, Hitachi and Toshiba.

Product Marketing Engineer, Microprocessor Products Group

Mitsubishi Consumer Electronics

Sales - Account Management
Managed Largest Sales Territory and Account in the US. 
Accounts included Macy's, Good Guys, Frys, Anderson's TV.

I am not telling you something to sell you something. I am sharing something to entertain, educate, and get you to stop and think for a minute. | Top Voice | Friday Five | Turn the Lens | Work 20XX

With over 30 years of experience in the media industry, I am a podcast host and a media entrepreneur who is passionate about the future of work, leadership, and innovation. I have founded and led Menlo Creek Media, a company that helps leaders, marketers, and communications professionals navigate and leverage an AI-driven asynchronous world, by offering executive training for podcast hosts and guests, content creation and media library curation and amplification programs, and community development programs.

I also host two podcasts, Work 20XX and Turn the Lens, where I facilitate the spread of best practices, insights, learning, and wisdom on topics that matter to the modern workforce and society. I aim to be a trusted source of information and inspiration for my listeners, by featuring smart and diverse guests, engaging in lively and thoughtful conversations, and sharing nuggets of knowledge. My goal is to help people get more impact with their communications and content investments and to empower them to thrive in a time of rapid change and uncertainty.

Concord

Concord provides privacy-first data solutions that protect and reward brands and the people they engage with. Brands get better data, engagement, and regulatory compliance. We all get privacy control, data ownership, and value for our data when we choose to engage with the brands we trust.

Co-founder & CEO

Altitude

Altitude is a digital marketing agency that specializes in giving our enterprise clients a deep understanding of their customers in order to help them reach those customers more efficiently. By combining technology and services in innovative ways, Altitude offers unmatched expertise in a variety of areas including omni-channel analytics, tag management, A/B/n & multivariate testing, targeting/personalization, paid media, and SEO.

Co-Founder & CEO

Webtrends

•	Head of the sales/customer success & the strategic services teams and co-management/oversight over the full North American Field Operations group (sales/customer success, services, solution engineering, and lead generation).
•	Development of the end-to-end sales process and methodology used across the organization with a heavy focus on territory management, prospecting, discovery, sales qualification, call planning, account planning, forecasting accuracy, formalized training programs, and frequent 1-on-1 coaching.

North American Director of Sales & Customer Success

•	Owner of all mobile products, including the creation of business cases/market requirements, roadmap development/scrubbing, product lifecycle management, competitive analysis, product/company evangelism, and our global go-to-market plans (including competitive positioning, pricing models, sales/marketing collateral, and financial forecasts).
•	Business development lead for key alliance initiatives. Target companies were identified and rated based upon the ability to grow market share together and increase retention and upsells with our clients. Strategic partnerships established and nurtured include Facebook, Oracle/Responsys/Eloqua/BlueKai/Vitrue/Involver, SalesForce/ExactTarget/Krux/Radian6/Buddy Media, HootSuite, IBM/SilverPop, Turn, RocketFuel/X+1, MediaMath, Kony, Appcelerator, BrightEdge, Tealium, Ensighten, BrightCove, ForeSee, SAP, and Microsoft.
•	Sales ownership including the identification and targeting of new revenue opportunities and extensive field work as the lead subject matter expert for sales, responsible for delivering virtual and on-site client presentation to existing partners, existing clients, and net new prospects.

Director of Mobile & Partner Development

•	Management of our agency partner program, which we built out by creating successful digital marketing partnerships that were then used to drive co-marketing/net sales opportunities and to decrease customer churn. Top agencies included Ogilvy, Rosetta, Digitas, SapientNitro, VML, imc2, Accenture, Avanade, and Razorfish.
•	Industry trends analysis to develop forward-looking views and a robust action plan around our approach within the agency world. This included creation and maintenance of detailed planning documents (territory mapping, pipeline development, etc…) that were then utilized across multiple departments to drive forward our initiatives with agency partners and co-prospects.
•	Sales lead management and co-ownership of qualified leads generated via our agency/partner channels. Leads were passed to and worked with the senior account executives on our field sales team.

Agency Principal

•	Team lead responsible for expansion, coaching, process development/documentation, and training/enablement. Team was grown from three employees to twenty.
•	Dedicated account management and strategic consulting for our largest enterprise clients. Key accounts included Orbitz, New York Times, HSBC, Reuters, Microsoft, Monster, Ingram Micro, Mozilla, Bio-Rad, and Logitech.

Senior Technical Account Manager

Encompass Media Inc.

•	Management of the twenty person advertising agency startup with my founding partner and COO. Overarching responsibilities were ideation, company direction, staffing, market/competitive analysis, financial forecasting, operating policies/procedures, government filings, and legal contract work/negotiations. 
•	Direct day-to-day ownership of the sales team, including employee training/development, statistical analysis/reporting, and the end-to-end sales process.

Founding Partner & CEO

An accomplished executive and team builder, with almost two decades of experience in the digital marketing, big data, agency, and start-up worlds, that brings a comprehensive understanding of the technology used to drive success across companies, including omni-channel measurement/analytics/optimization, ad/mar tech, customer data platforms, predictive sciences, and data privacy.

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Jeff Frick

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