Jeff Young

#TheLinkedInGuru

#TheLinkedInGuru is not a real company.

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Sometimes when I have introduced myself as #TheLinkedInGuru (Teacher) I have jokingly said that GURU stands for "General Understanding, Relatively Useless". Well, I believe GURU stands for "Gets to Uncover the Real Usefulness" instead.

Since I retired at the end of 2007, my focus has been volunteering and devoting my time to being a Professional Networker / LinkedIn Guru (Teacher), teaching Networking and LinkedIn and I have trained thousands of professionals in how to maximize their networking skills and best utilize networking tools.

Networking is the life-blood that feeds the process of building relationships. Networking is important in all aspects of our lives. I believe that LinkedIn is one of the best tools available to help you find the right people, connect with them and build long-term relationships. That's what I do and that's what I can help you do.

★★ As a Professional Networker and LinkedIn Guru, I have provided nearly 200 free LinkedIn workshops in the last three years. ★★

I'm excited about being able to contribute to the community in so many different areas!

Professional Networker, LinkedIn Training, LinkedIn Trainer, LinkedIn Tips, ★ #TheLinkedInGuru ★

https://www.amazon.com/dp/B0DG979H66?ccs_id=8a9117ba-6de5-4966-9af6-c4e324ae2a32

Faster than a speeding algorithm! More powerful than a corporate network! Able to leap tall career obstacles in a single bound! It's "Be Effective on LinkedIn® With #TheLinkedInGuru".

Penned by #TheLinkedInGuru, Jeff Young, this book harnesses the power of 16 years of LinkedIn® wisdom to transform you into the superhero of your professional universe.

Author of Be Effective on LinkedIn®: With #TheLinkedInGuru and Chief Collaborator Gillian Whitney

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Please check out the links in the media section of this role for links to the many guest appearances as #TheLinkedInGuru (Teacher) I have had over the last couple of years on various podcasts, LinkedIn Lives and Zoom sessions.  The topic always comes around to LinkedIn so please enjoy the tips I have provided!  Namaste 🙏 🖖

Podcast and LinkedIn Live Guest Part 1 LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Podcast and LinkedIn Live Guest Part 2 LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

This group is in support of the #DecidetobeKind movement by Shelly Elsliger to ensure that LinkedIn remains a safe and prosperous place for everyone who wants to own space on LinkedIn to tell their story.  This is a movement made up of movers, shakers, and influencers banning together to build community and to do all we can to increase awareness around the trolls and bullies who want to exert power and manipulate people on the LinkedIn platform. This community is worldwide and together we will make it better-Our voices will be heard and we are ultimately #Inittogether

Let's come together and wear our wristbands to show that we are #inittogether and we say "NO" to bullying on LinkedIn

More about the movement and wristbands here:

https://linkedexpress.ca/decide-to-be-kind/

Proud Member of the #KindClub

Jewish Family Services

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Malka Bendor:

Jeff Young, #TheLinkedInGuru has impacted literally hundreds of job seekers (if not more) who attend his LinkedIn workshops at Jewish Family Services and across Central Ohio. In today's job search world the LinkedIn tool is key to success and Jeff is the master educator, navigating us through what could be a complex, sensitive and overwhelming topic. His teaching style, his subject matter expertise, his patience and ability to hold the attention of an entire room is quite amazing. There is always something new to teach as LinkedIn is updated so frequently and Jeff does not let his students and "fan club" miss a beat. He lights up our room on a monthly basis and gives everyone the confidence they need to build a great profile and the tools to keep refining it! I am so grateful and thankful everyday that Jeff is part of the Jewish Family Services "family" of speakers.

Cherrie Durant:

Jeff Young, #TheLinkedInGuru has presented multiple times for my Job Seekers here at Jewish Family Services. Each time, Jeff has provided the most up-to-date information regarding the use of LinkedIn. And getting the most of LinkedIn during the job search. 

Jeff keeps his audience engaged and his presentation interactive. I highly recommend Jeff Young, “The LinkedIn Guru”, to any audience who wants to maximize their LinkedIn account.

Volunteer LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Ability Professional Network, LLC

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

I have partnered with Scioto Ridge (now Ability Professional Network) as a Professional Networker and #TheLinkedInGuru (Teacher) for many years now and I have the utmost respect for the leadership of the organization including a long-time professional relationship with Ken Lazar (one of the founding members). I am very pleased to be a part of their volunteer cadre of speakers.

The Scioto Ridge Job Networking Group® was organized to assist mid-career professionals who have lost their job or are anticipating a career change by supporting them in many ways. 

The mission of the Scioto Ridge Job Networking Group was to help mid-career professionals find good jobs. They accomplish that by networking together professionals with companies who are hiring or aware of positions. Sponsors support the members by offering resume writing, career coaching, benefit consulting and more! 

Ability Professional Network, LLC is the next generation of recruiters. They offer a wide variety of services including:

- Building pipelines of talented individuals for our clients. 
- Providing informed career advice for our candidates. 
- Helping clients grow their company. 
- Helping candidates grow their careers.

Volunteer Speaker, LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Global Goodwill Ambassadors (GGA)

Recognized as a Professional Networker, doing LinkedIn Training, LinkedIn Trainer and #TheLinkedInGuru (Teacher), providing nearly 200 free LinkedIn Workshops in the past three years.

Volunteer Speaker and Trainer, helping Seniors, Mid-Career Professionals with Career Advice and Transitioning as well as educating individuals through seminars and workshops.

Volunteer Member 🌐GGA

COPEC

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

#TheLinkedInGuru In addition to being a Volunteer Speaker, I am now a member of the Speaker Committee for COPEC.  If you are interested in becoming a COPEC speaker please check out the attached speaker introduction and contact me.

COPEC is the Central Ohio Professional Education Council, a not-for-profit organization created to educate individuals and organizations on various topics through seminars and workshops offered throughout central Ohio. Members and volunteers present programs on timely topics to individuals, groups and corporations at no charge.

I currently volunteer my time at COPEC as a Professional Networker and #TheLinkedInGuru (Teacher) and give various presentations related to Networking and LinkedIn.

COPEC is the Central Ohio Professional Education Council, a not-for-profit organization created to educate individuals and organizations on various topics through seminars and workshops offered throughout central Ohio. Members present programs on timely topics to individuals, groups and corporations at no charge.

Member

Right Management

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

#TheLinkedInGuru In addition to the volunteer work I did in 2016, I have expanded my training offerings for Right Management into a once a month forum in 2017 and 2018 and beyond.  Come see #TheLinkedInGuru (Teacher)

The seminars I offer for Right Management's clients are:

LinkedIn:  Ask the Expert,
LinkedIn:  Profile Review and
Maximizing LinkedIn Branding Channels
What's New on LinkedIn and Why Should you Care?

I look forward to continuing to contribute and help Right Management's Columbus, Ohio clients with using LinkedIn effectively.

Godman Guild Association

#TheLinkedInGuru I have had a long-standing relationship with several outstanding employees of the Godman Guild for several years now.  I am very pleased to volunteer my time and talents as a Professional Networker and LinkedIn Guru to such a worthwhile organization.

The mission of Godman Guild is to promote strong families and strong communities in Columbus, Ohio, primarily in the Near Northside. 

Godman Guild Association has a long history of successfully serving the needs of the Central Ohio community. Established in 1898, the Guild helps community members achieve success in life. We do this with a continuum of programs and services designed to promote self-sufficiency and leadership development which translates into economic growth in our community. As one of the top 10 organizations funded by the United Way of Central Ohio, Godman Guild distinguishes itself by achieving outstanding outcomes year after year.

Employment for Seniors

#TheLinkedInGuru Employment For Seniors is the premier resource linking mature adults with employment opportunities.  If you are 50 years of age or older, we are here to help you find employment!  If you are a Central Ohio employer, our mature, talented, skilled and dependable job seekers will provide significant value to your organization. 

EFS has provided career assistance and resources to nearly 30,000 clients, free of charge, over the past 40 years.  Our trained volunteer job counselors work with clients, prepare them for their job search, and connect them to employers through our job referral process.   Registration is an easy ½ hour appointment and can be scheduled by calling the EFS office at 614/863-1219.

For several years now I have volunteered my services to EFS as a Professional Networker/LinkedIn Guru and as a trainer focusing on how seniors can use LinkedIn as a tool for networking and job search.  I wholeheartedly support the mission of this fine organization.

Ohio Dominican University

The purpose of the Board of Advisors is to gather a group of community leaders to advise the faculty of the Business Administration Program on matters related to the academic program and the learning experience of students at Ohio Dominican University.

Members of the Business Administration Board of Advisors are appointed by the Chair of the Division of Business. All appointments are made for a term of two academic years.

Member, Business Administration Board of Advisors

Forty Plus Of Central Ohio

#TheLinkedInGuru Volunteer work for people in career transition. Forty Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. It has existed since 1982 and has assisted thousands of job seekers.
 
I have been associated with Forty Plus since February 2002 including being an active member President and the Chairman of the Board of Trustees. As a Professional Networker and LinkedIn Guru, I currently teach Networking and LinkedIn classes to members to help them compete in today's job market and I am honored to serve this excellent organization.

Volunteer Trainer

Volunteer work for people in career transition. Forty Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. It has existed since 1982 and has assisted thousands of job seekers.  In March of 2012, I rejoined the Board of Trustees and was honored to serve this organization again.

I have been associated with Forty Plus since February 2002 including being an active member President and the Chairman of the Board of Trustees. As a Professional Networker and LinkedIn Guru, I currently teach Networking and LinkedIn classes to members to help them compete in today's job market and I am honored to serve this excellent organization.

Board Member

Volunteer work for people in career transition.  40 Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities.  We have existed since 1982 and have assisted thousands of job seekers.  At 40 Plus we like to say, "An effective job search takes 40 plus hours per week" of your focused time and effort.

Come visit us for an open to the public networking meeting every Monday morning at 9 AM.

Chairman of the Board of Trustees

This was my first "tour of duty" on the board at 40 Plus.  I found this organization so helpful when I went through the program in 2002 that I decided to give back my time.

Volunteer work for people in career transition. 40 Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. We have existed since 1982 and have assisted thousands of job seekers. At 40 Plus we like to say, "An effective job search takes 40 plus hours per week" of your focused time and effort.

Come visit us for an open to the public networking meeting every Monday morning at 9 AM.

𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗹𝗶𝗰𝗸 𝗙𝗼𝗹𝗹𝗼𝘄 𝗮𝗯𝗼𝘃𝗲, 𝐫𝐢𝐧𝐠 𝐦𝐲 𝐛𝐞𝐥𝐥, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗰𝗸 "𝘀𝗲𝗲 𝗺𝗼𝗿𝗲" 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲!
Namaste  🙏  🖖  As a Professional Networker and #TheLinkedInGuru (Teacher), I have provided nearly 200 free LinkedIn workshops in the last 3 years.  I've been on LinkedIn since May 13, 2004 (one of the first 600,000 members to join-member #594945).

🙏  I do not do one-on-one training.  I provide free LinkedIn seminars!  🖖

I talk about #TheLinkedInGuru #GuruGoodNews, #TrustYourTribe, #LinkedInTraining, and #CareerDevelopment

Please subscribe to my Newsletter (Click or Copy/Paste the link)

https://www.linkedin.com/newsletters/thelinkedinguru-gazette-6693632635048091649/

I have been teaching LinkedIn for 17 years now.  That's over 1000 seminars X about 20 people per seminar = over 20,000 people (without taking into account the "ripple" effect)!

🙏  I have provided the text below for use as a Speaker Bio should you need one.  Please use whatever portion you think appropriate.  🖖

🙏  𝐉𝐞𝐟𝐟 𝐘𝐨𝐮𝐧𝐠 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐚𝐧𝐝 𝐢𝐬 𝐧𝐨𝐭 𝐢𝐧 𝐚𝐧𝐲 𝐰𝐚𝐲 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐨𝐫 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭.  🖖

Jeff is a highly qualified Education and Performance Development executive with 30+ years of progressive experience in program design and delivery, and 35+ years of engagement and project management experience. His expertise lies in his ability to identify organizational needs and develop training programs suited to all levels of personnel. Just as significant are his contributions to improved business performance, productivity, quality and profitability.

Jeff is a former Director and Account Manager with Intellinex, an eLearning venture of Ernst & Young, LLP and has helped manage and mentor thousands of people in many different organizations. Since his retirement from OCLC, where he worked as an Enterprise Project Manager, Jeff has been deeply involved in community service by volunteering for and helping manage several local non-profit organizations.

Specialties:
★ Networking, Social Networking
★ LinkedIn Training, LinkedIn Trainer
★ Project Management
★ eLearning
★ Management Consulting

Most recently, Jeff has been devoting his time to being a Professional Networker, teaching Networking and LinkedIn and he has trained thousands of professionals in how to maximize their networking skills and best utilize networking tools. Please see the links in Jeff's Featured Section for examples of his presentations and tips on how to use LinkedIn.

Namaste 🙏 🖖

#TheLinkedInGuru #GuruGoodNews LinkedIn Tip of the Week: Video is a Very Powerful Form of Content.

Everyone has heard the phrase that a picture is worth a thousand words, right?  Well, a moving picture (video) is worth even MORE out here on LinkedIn.

Folks in my network know that I don't post very many videos.  That's because video is not my favorite type of content out here, but I STILL realize that it is very effective and meaningful.

That's why my advice this week is to try to create video and share it every once in a while.  If nothing else, it is a nice change of pace for what you share.

This week I am sharing a short 30 second video that I used for what LinkedIn used to call a "Profile Video".  LinkedIn removed this feature about 2 and a half years ago.

Raise your hand if you remember Profile Video and still have yours!

This brief video is a great way of telling folks who you are and what value you offer.

So, what do you think of mine?  Please let me know in the comments.

Will you be creating and/or sharing your video out here?  If you do, please mention me in your post because I would love to see your version.

If you found this helpful, please go to my Profile and click the “Follow” button and "double ring" my bell to see more tips in your feed.

BTW, did you know that I have published a book "Be Effective on LinkedIn"? Please check it out here: https://mybook.to/A2cX 

If you want access to a whole lot more of my content, do a Google search for "TheLinkedInGuru" (be sure to ignore the TikTok crap)  or use this link: https://lnkd.in/gihT2N4T and bookmark it.

Namaste 🙏 🖖

#TrustYourTribe

#TheLinkedInGuru (Guru = Teacher) LinkedIn Trainer, LinkedIn Training, Professional Networker, Volunteering - getting paid in 3 "Cs", Coffee, Conversation, and occasionally Chocolate! Please Follow Me! Namaste 🙏 🖖

#TheLinkedInGuru #GuruGoodNews LinkedIn Tip of the Week:  Manage Your Active Status on LinkedIn

Did you know that you can manage who can see you if you are active on LinkedIn?

It shows up as a "green dot" when folks look at you in Messaging or Notifications.

It's really easy to do with this setting:

https://lnkd.in/gRBuZthq

I've chosen to allow "All LinkedIn members" to see that I am on the platform while I am out here.

Other options are:

- Your connections only and
- No one

Although you can hide your active status , I recommend that you let everyone know you are here because it can lead to more engagement and more conversation on your content and comments.

BTW, LinkedIn says it is important to know that "LinkedIn may use data relating to your activity on LinkedIn to personalize our services, so that they can be more relevant and useful to you and others."

How are you set up to show your active status?  Please comment and let me know your reasons.

If you found this helpful, please go to my Profile and click the “Follow” button and "double ring" my bell to see more tips in your feed.

BTW, did you know that I have published a book "Be Effective on LinkedIn"? Please check it out here: https://mybook.to/A2cX 

If you want access to a whole lot more of my content, do a Google search for "TheLinkedInGuru" (be sure to ignore the TikTok crap)  or use this link: https://lnkd.in/gihT2N4T and bookmark it.

Namaste 🙏 🖖

#TrustYourTribe

#TheLinkedInGuru #GuruGoodNews LinkedIn Tip of the Week: Live from New York!  It's... "High Five" Things You Can Do To Be More Effective on LinkedIn

Here's a quick list of 5 things you should check out whether you are new to LinkedIn or a long-time LinkedIn user:

1) Change your URL to remove the "gobbledy-gook" default characters and make it just your name or your name and a part of your brand.

https://lnkd.in/gkZmdYv8

2) Make sure your Profile is written (especially your About Section) in 1st person. You wouldn't refer to yourself in 3rd person so make sure all the text on your profile is like a conversation with the person who visits.

https://lnkd.in/g9ye_Jg4

3) Change your Professional Headline to state your unique value proposition and include strategic keywords. DON'T use special characters because they might hinder your getting found.

https://lnkd.in/gjnzXBAr

4) Update your Profile Photo. There is nothing worse that seeing a "blank" gray icon here and also make sure that your photo is visible to "Anyone" (even people who are not on LinkedIn).

https://lnkd.in/g74iKEgZ

5) Make sure you have filled in and made available as much information as you can in your "Contact Info" Section as possible. Consider including things like websites, phone number, address, and Email if you are comfortable showing this information. It will help others contact you if they are interested in what you have to offer.

https://lnkd.in/gqxWrwky

What else would you recommend as a "High Five" change to make on your profile. Please let me know in the comments!

If you found this helpful, please go to my Profile and click the “Follow” button and "double ring" my bell to see more tips in your feed.

BTW, did you know that I have published a book "Be Effective on LinkedIn"? Please check it out here: https://mybook.to/A2cX 

If you want access to a whole lot more of my content, do a Google search for "TheLinkedInGuru" (be sure to ignore the TikTok crap)  or use this link: https://lnkd.in/gihT2N4T and bookmark it.

Namaste 🙏 🖖

#TrustYourTribe

#TheLinkedInGuru #GuruGoodNews LinkedIn Tip of the Week: Be a LinkedIn ROCKSTAR

Over 5 years ago I created an acronym for the community of people listed in the document below that exemplified what I thought were best practices on LinkedIn.

That acronym and that community of people are still going strong all these years later because in the end it has never really been about numbers.

It has been about building REAL relationships with REAL people.

If you want to really get involved, build a network and make a difference on LinkedIn, then be a R-O-C-K-S-T-A-R like this folks:

“R”eal desire to help
“O”utstanding knowledge
“C”aring attitude
“K”ind and giving
“S”uper connections
“T”rust your network
“A”ctively engage
“R”elationship builder

A huge shout out to Brenda Meller🥧 for her devotion and commitment to creating this list such a long time ago and creating such wonderful memories.

Please have a look at the attached list and let me know if you recognize some of these stellar individuals.

I highly recommend that you check out all the people on this list and connect or follow with those that align with your values.

If you would like to download this document, click on the full screen icon in the lower right and then click on the download icon in the upper right of the new window.

If you found this helpful, please go to my Profile and click the “Follow” button and "double ring" my bell to see more tips in your feed.

BTW, did you know that I have published a book "Be Effective on LinkedIn"? Please check it out here: https://mybook.to/A2cX 

If you want access to a whole lot more of my content, do a Google search for "TheLinkedInGuru" (be sure to ignore the TikTok crap)  or use this link: https://lnkd.in/gihT2N4T and bookmark it.

Namaste 🙏 🖖

#TrustYourTribe

Brenda Meller ROCKSTAR List 11/07/2020

#TheLinkedInGuru #GuruGoodNews LinkedIn Tip of the Week:  Only Use a Trusted Partner for Marketing on LinkedIn.

Did you know that there is a long list of trusted solutions partners that you can use to help you market your business on LinkedIn?

The list even includes some long-time players like Adobe, Canva, and Hootsuite.

And, most important, and the GOOD NEWS is all of these solutions are APPROVED for use with LinkedIn.

For the entire current approved list please take a look at this link:

https://lnkd.in/g9vkn7M2

Now for the BAD NEWS... if you are using a package that is NOT on this list then you are in violation of LinkedIn's Terms of Service and your account could be restricted.

As many of my other LinkedIn collaborators put it "If it's NOT on the list... you must resist"!

Do you have a favorite from the list that you use?  Please let me know in the comments and help others discover something new.

If you found this helpful, please go to my Profile and click the “Follow” button and "double ring" my bell to see more tips in your feed.

BTW, did you know that I have published a book "Be Effective on LinkedIn"? Please check it out here: https://mybook.to/A2cX 

If you want access to a whole lot more of my content, do a Google search for "TheLinkedInGuru" (be sure to ignore the TikTok crap)  or use this link: https://lnkd.in/gihT2N4T and bookmark it.

Namaste 🙏 🖖

#TrustYourTribe

Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

taplio

The Battle

Jeff Young

Sarah Clay

Followers

Posts

Engagements

Likes

Performance ScoreJeff Young's LinkedIn Performance

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Young

Sarah Clay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Young's LinkedIn Performance

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeff Young's LinkedIn Performance