Shieldbase AI

Shieldbase is an enterprise AI operating system. Plug-and-play AI models with company data to automate knowledge and workflows.

→ Top 5 in AI vertical and top 10 winners of the Selangor Accelerator Programme (SAP 2024)

Co-Founder & COO

Indelible Ventures

Indelible Ventures invests in seed-stage tech-enabled B2B startups in Southeast Asia.

→ Supporting portfolio companies to unlock market fit.
→ Sourcing LP prospects to invest in the VC fund.

Venture Partner

→ Sourced and screened deal flow.
→ Supported portfolio companies to unlock market fit.
→ Developed VC resources.

Venture Resident

Caremeals Malaysia

Advisor

Mida.so

Elemental Medicine

Invested in a blood analytics software and functional medicine practice.

Investor

Business Innovation Design

Business Innovation Design is an innovation company. We create methods and tools that change the way organizations innovate from 0 to 1 and grow from 1 to n.

→ Worked with 100+ organizations globally and yielded $###M in enterprise value.
→ Equipped 1,000+ individuals with critical capabilities for them to be ready for the new ways of working.
→ Co-created with domain experts and teams to build and scale the next big thing.

Founder

CADS AI

Led human capital to drive and sustain business transformation internally and externally through skills intelligence.

→ Championed the implementation of skills transformation for enterprise customers.
→ Drove skills transformation to transition CADS and customers into skills-based organizations.
→ Developed and executed talent strategy to continuously attract and retain talents.
→ Designed employee experience journey to attract, retain and grow talents.
→ Implemented HR analytics to gain data insights and make data-informed decisions on human capital.

Chief Talent & Transformation Officer

Championed innovation company-wide across products, teams, and processes to turn CADS into one of the most innovative companies in Southeast Asia.

→ Built skills intelligence platform in a new category from 0→1.
→ Led design and product teams to build innovative analytics and AI products.
→ Created go-to-market motion to scale growth.
→ Drove innovation initiatives to boost competitiveness.
→ Developed AI first operations with process automation.

Chief Innovation Officer

Transitioned the marketing team to operate as product marketing function as part of change management towards a SaaS business model.

→ Re-positioned CADS in a new category with new messaging.
→ Deployed go-to-market strategy to create demand.
→ Optimized marketing operations.

Chief Marketing Officer

Started the design and innovation department which eventually led to the creation of the innovation office.

→ Drove product innovation and special projects.
→ Led product teams to build and launch 2 digital products.
→ Managed change transition from a B2B service provider to become a SaaS company.

Head of Design & Innovation

Drove product and business innovation, strategy and execution.

→ Spearheaded execution of business innovation initiatives and special projects across functions.
→ Developed intellectual property strategy.

Business Innovation Strategist

Millfill

Bootstrapped and built a D2C health food startup producing drinkable superfood.

→ Served 4,000+ meals to consumers in Malaysia and Indonesia.
→ Read post-mortem: https://lnkd.in/gczKAyC7

Co-Founder

frog Italy

Represented a global design firm in Southeast Asia end-to-end from pre-sales, delivery and relationship-building - while championing the use of Business Innovation Design in all client projects.

→ Led strategy and execution of digital transformation and smart city projects.
→ Developed innovation capabilities for enterprise teams.

Key clients: De'Longhi Group, Iskandar Investment, KLCC Group, Petronas, Telekom Malaysia.

Business & Service Design Lead

Keen Bull

Part of the research team to execute research activities in order to identify innovation opportunities for wheelchair users. This research project was commissioned under European Union research and innovation funding program “Horizon 2020”.

Partner

Passionate in building innovative companies from 0 to 1. Currently building an enterprise AI OS at Shieldbase.

Jeffrey Tjendra

Indusrial Institute of Responsible AI (iIRAI)

Affiliate Consultant

ELEVION ADVISORS 

MD and Principal Consultant

International Medical University

I teach entrepreneurship to the students of bachelor in digital health at IMU University

Academic - Center of Digital Health & Health Informatics

VentureBlick

I am currently part of the global advisory network for startups in medtech and healthtech with Ventureblick, a super-incubator based out of Singapore. My role is to advise startups in their go-to-market and fundraising strategies.

Industry Advisor, Global Advisory Network

Axelcloud Technologies Sdn Bhd 

I am a director and shareholder of this technology consulting company. Our services include design and build of health IT systems, advisory serviced in implementation and change as well as consultants to Hospital Information Systems (HIS) implementations. Our clients include KPJ Group, Pahang Medical Center (PMC), MSU Medical Center and two government hospitals in Putrajaya

Executive Director and Chief Executive Officer

Healthcare and Technology Innovators 

I lead and manage the sales & marketing division of the company. Our clients include a teaching hospital and several private healthcare providers in Malaysia

Senior Vice President, Head of Sales

I manage strategic industries in government, education and healthcare for SAP Malaysia. My clients include Institut Jantung Negara (IJN), Universiti Malaya(UM), Universiti Malaya Specialist Center (UMSC), Felda Group, Tabung Haji Group and several other small accounts. I act as the trusted advisor to my clients by providing strategic and effective solutions while delivering value.

Senior Account Executive, Strategic Accounts (Healthcare and Public Services)

Oracle

I am the sales leader for business intelligence in Malaysia. I have consistently achieved and exceeded my sales target by more than 150% during my tenure. I build strategic relationships with clients and a strong partner ecosystem that supports our business in Malaysia

Country Sales Manager

I build and develop the government business sector in SAS during my tenure. It started with only one key account and I have managed to expand into several more. I have achieved 100% of my sales target for both years

Account Manager, Public Sector 

I manage the IT Strategy & Consulting Services product line in IBM Malaysia's Global Technology Services(GTS) division. I have overachieved my sales target which includes breakthrough accounts in ASTRO and Shell IT Services Malaysia.

Services Sales Leader, IT Strategy & Consulting Services

As an experienced corporate leader, digital transformation consultant, and startup mentor, I bring a unique blend of strategic vision, hands-on execution, and a passion for innovation. With a career spanning 22 years in leadership roles among the biggest technology organizations and advisory positions with startups, I excel in aligning technology and business to drive sustainable growth.

I specialize in:
	•	Corporate Leadership: Proven expertise in leading teams, driving operational excellence, and navigating complex organizational challenges.

	•	Digital Transformation: Helping businesses embrace cutting-edge technologies, from AI to data-driven strategies, to stay ahead in a rapidly evolving landscape.

	•	Venture Building & Mentorship: Guiding startups and entrepreneurs in scaling their ventures with clarity, focus, and purpose.

At the core of my work is a commitment to empowering people and businesses to unlock their potential. Whether it’s mentoring a startup founder, building strategic partnerships, or crafting innovative business solutions, I aim to inspire action and deliver impact.

Let’s connect to discuss how my expertise can help you achieve your goals in today’s digital-first world.

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The Battle

Jeffrey Tjendra

Ts. Tajul Asni Ahamad

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