Shieldbase AI

Shieldbase is an enterprise AI operating system. Plug-and-play AI models with company data to automate knowledge and workflows.

→ Top 5 in AI vertical and top 10 winners of the Selangor Accelerator Programme (SAP 2024)

Co-Founder & COO

Indelible Ventures

Indelible Ventures invests in seed-stage tech-enabled B2B startups in Southeast Asia.

→ Supporting portfolio companies to unlock market fit.
→ Sourcing LP prospects to invest in the VC fund.

Venture Partner

→ Sourced and screened deal flow.
→ Supported portfolio companies to unlock market fit.
→ Developed VC resources.

Venture Resident

Caremeals Malaysia

Advisor

Mida.so

Elemental Medicine

Invested in a blood analytics software and functional medicine practice.

Investor

Business Innovation Design

Business Innovation Design is an innovation company. We create methods and tools that change the way organizations innovate from 0 to 1 and grow from 1 to n.

→ Worked with 100+ organizations globally and yielded $###M in enterprise value.
→ Equipped 1,000+ individuals with critical capabilities for them to be ready for the new ways of working.
→ Co-created with domain experts and teams to build and scale the next big thing.

Founder

CADS AI

Led human capital to drive and sustain business transformation internally and externally through skills intelligence.

→ Championed the implementation of skills transformation for enterprise customers.
→ Drove skills transformation to transition CADS and customers into skills-based organizations.
→ Developed and executed talent strategy to continuously attract and retain talents.
→ Designed employee experience journey to attract, retain and grow talents.
→ Implemented HR analytics to gain data insights and make data-informed decisions on human capital.

Chief Talent & Transformation Officer

Championed innovation company-wide across products, teams, and processes to turn CADS into one of the most innovative companies in Southeast Asia.

→ Built skills intelligence platform in a new category from 0→1.
→ Led design and product teams to build innovative analytics and AI products.
→ Created go-to-market motion to scale growth.
→ Drove innovation initiatives to boost competitiveness.
→ Developed AI first operations with process automation.

Chief Innovation Officer

Transitioned the marketing team to operate as product marketing function as part of change management towards a SaaS business model.

→ Re-positioned CADS in a new category with new messaging.
→ Deployed go-to-market strategy to create demand.
→ Optimized marketing operations.

Chief Marketing Officer

Started the design and innovation department which eventually led to the creation of the innovation office.

→ Drove product innovation and special projects.
→ Led product teams to build and launch 2 digital products.
→ Managed change transition from a B2B service provider to become a SaaS company.

Head of Design & Innovation

Drove product and business innovation, strategy and execution.

→ Spearheaded execution of business innovation initiatives and special projects across functions.
→ Developed intellectual property strategy.

Business Innovation Strategist

Millfill

Bootstrapped and built a D2C health food startup producing drinkable superfood.

→ Served 4,000+ meals to consumers in Malaysia and Indonesia.
→ Read post-mortem: https://lnkd.in/gczKAyC7

Co-Founder

frog Italy

Represented a global design firm in Southeast Asia end-to-end from pre-sales, delivery and relationship-building - while championing the use of Business Innovation Design in all client projects.

→ Led strategy and execution of digital transformation and smart city projects.
→ Developed innovation capabilities for enterprise teams.

Key clients: De'Longhi Group, Iskandar Investment, KLCC Group, Petronas, Telekom Malaysia.

Business & Service Design Lead

Keen Bull

Part of the research team to execute research activities in order to identify innovation opportunities for wheelchair users. This research project was commissioned under European Union research and innovation funding program “Horizon 2020”.

Partner

Passionate in building innovative companies from 0 to 1. Currently building an enterprise AI OS at Shieldbase.

Jeffrey Tjendra

Exit Pinnacle

When it's time to sell your company, don't blow it up! Maximize valuation with the majority of cash upfront.

DealFlow Partner

We partner with middle market investment banks to originate off-market EBITDA positive deals that lawyers and accountants in your network don't have access to.

Web21x

Helping B2B Organizations generate leads, and increase sales conversion rate. Combine the power of 20+ SDRs through AI powered Personalization & contextual relevance.

Chief Executive Officer

Traders Central

• Planned, executed and optimized competitor Google Ad campaigns which led to a CTR more than 2%.
• Partnered with several influencers to promote the brand.
• Ideated and executed monthly promotional offers, games and referral campaign promos. 
• Planned features and functionalities for the new verticals introduced in the brand ecosystem, created product specifications for them, worked with design & development teams to get the planned features executed on time.

Growth Manager

• Improved the number of monthly organic traffic visitors by several thousands through on page optimization, technical SEO issue fixes and building backlinks. 

• Setup TC Academy and attracted a whole new segment of organic traffic by publishing and ranking content on topics that have high search demand on Search Engines.

Director of SEO

Creately

• Built backlinks through email outreach; used BuzzStream, Mailshake, Pitchbox, Lemlist, Ahrefs and Postmaster Tools in the process.

• Planned, executed and optimized Google ad campaigns in English and other international languages. (International Languages had much higher conversion rates ranging from 5 to 18%)

• Ranked several pages on first page of search engines through performing on-page SEO optimization, technical SEO fixes, internal linking and building backlinks.

• Generated tens of thousands of new visitors per month in organic traffic by identifying and executing new and untapped landing page keyword opportunities with high traffic potential.

• Led the Conversion Optimization Team, implemented new processes for experiment prioritization, usage of statistical significance to separate false positives from the rest, and introduction of new tools to optimize the workflow. 

• Improved website and app conversion rates by setting up several A/B tests. (Many experiments have had an incremental improvement in signup and purchase conversion rate around 10% to 25%, with a few outliers resulting in over 50% conversion rate)

• Usage of following analytics tools for day to day work: Google Analytics, Google Search Console, Google Optimize, Indicative, Holistics, Hotjar, Microsoft Clarity, UserLeap and Google Data Studio.

• Managed email deliverability of the email systems, fixed deliverability issues whenever it appeared. 

• Increase user engagement by planning and executing marketing automation and transactional email sequences that trigger based on selected web and in-app events.

• Created and published web pages to production using Visual Studio Code and GitHub.

Conversion Rate Optimization/SEO Team Lead

Digital Marketing Specialist

Surge Global

• Created digital strategy documents for clients with data driven insights on current online presence and potential opportunities.

• Google ad campaign optimization for clients, preparation of periodic client performance reports.

Digital Marketing Analyst

SLT Digital Info Services (SLTDS)

• Client requirement gathering and development of websites for SMEs.

Web Developer Internship

Lidushan

Digital Marketing

New Media Rights

• Transferred courses from Udemy to Teachable to act as an independent course creator.
• Created websites using WordPress and Squarespace.
• Setup autoresponder software to send marketing emails to the email subscriber list.
• Connected with influencers to make partnership deals to promote available courses.

Intern

I help businesses through the entire lifecycle from growth, exiting in private markets to IPO.

But how did it all began?

In 2012, I realized the potential of marketing through digital means and began building websites. 

In 2015, I came across SEO and applied it to grow my Auto blog "Hottie wheel" to 5,000 organic visitors per day, all with no extra resources except my time, laptop and the internet connection.

If you're aware of how SEO works, getting backlinks placed on other websites is a big part of ranking your website on Google.

Naturally, I started reaching out to other website owners, and figured out how to send an email to a completely unknown person and get them to place your website link on theirs.

Later, I applied the same approach to get a completely unknown person interested in my SEO service to hop on a sales call.

We made sales, and served a few clients. But guess what? SEO takes a while to translate into revenue. 

We generated new traffic within 30 days for every single client, but "new traffic ≠ new revenue." It usually takes a while to convert traffic into revenue and that means it was not for everyone as the "risk appetite" varies from business to business.

As an unintended consequence of what we were doing, we figured out "how to get a complete stranger to give you money" with no industry connections, referrals or network.

We were working with a few clients at this point, and some of them saw what we were doing and asked whether we could help them generate new customers.

Eventually, we decided to give it a try and that worked amazingly well. Unintentionally, I have been stacking up the skills that helps you "get a complete stranger to pay you money" since 2015. (As long as you have something valuable to sell)

We continued helping our customers with both these services for the next 6 months. But our operations became very intensive and we were literally all over the place.

It just struck me that we needed to double down on what we do best, so we decided to purely focus on helping customers with "getting complete strangers to paying them money".

If you have a defined sales process and need more help with generating new leads, reach out to us at web21x.com.

If you're an investment bank or private equity firm looking for high quality deals, reach out to us at dealflowpartner.com.

If you're a business owner and want to sell your business, reach out to us at exitpinnacle.com.

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The Battle

Jeffrey Tjendra

Lidushan Gunaseelan

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