Shieldbase AI

Shieldbase is an enterprise AI operating system. Plug-and-play AI models with company data to automate knowledge and workflows.

→ Top 5 in AI vertical and top 10 winners of the Selangor Accelerator Programme (SAP 2024)

Co-Founder & COO

Indelible Ventures

Indelible Ventures invests in seed-stage tech-enabled B2B startups in Southeast Asia.

→ Supporting portfolio companies to unlock market fit.
→ Sourcing LP prospects to invest in the VC fund.

Venture Partner

→ Sourced and screened deal flow.
→ Supported portfolio companies to unlock market fit.
→ Developed VC resources.

Venture Resident

Caremeals Malaysia

Advisor

Mida.so

Elemental Medicine

Invested in a blood analytics software and functional medicine practice.

Investor

Business Innovation Design

Business Innovation Design is an innovation company. We create methods and tools that change the way organizations innovate from 0 to 1 and grow from 1 to n.

→ Worked with 100+ organizations globally and yielded $###M in enterprise value.
→ Equipped 1,000+ individuals with critical capabilities for them to be ready for the new ways of working.
→ Co-created with domain experts and teams to build and scale the next big thing.

Founder

CADS AI

Led human capital to drive and sustain business transformation internally and externally through skills intelligence.

→ Championed the implementation of skills transformation for enterprise customers.
→ Drove skills transformation to transition CADS and customers into skills-based organizations.
→ Developed and executed talent strategy to continuously attract and retain talents.
→ Designed employee experience journey to attract, retain and grow talents.
→ Implemented HR analytics to gain data insights and make data-informed decisions on human capital.

Chief Talent & Transformation Officer

Championed innovation company-wide across products, teams, and processes to turn CADS into one of the most innovative companies in Southeast Asia.

→ Built skills intelligence platform in a new category from 0→1.
→ Led design and product teams to build innovative analytics and AI products.
→ Created go-to-market motion to scale growth.
→ Drove innovation initiatives to boost competitiveness.
→ Developed AI first operations with process automation.

Chief Innovation Officer

Transitioned the marketing team to operate as product marketing function as part of change management towards a SaaS business model.

→ Re-positioned CADS in a new category with new messaging.
→ Deployed go-to-market strategy to create demand.
→ Optimized marketing operations.

Chief Marketing Officer

Started the design and innovation department which eventually led to the creation of the innovation office.

→ Drove product innovation and special projects.
→ Led product teams to build and launch 2 digital products.
→ Managed change transition from a B2B service provider to become a SaaS company.

Head of Design & Innovation

Drove product and business innovation, strategy and execution.

→ Spearheaded execution of business innovation initiatives and special projects across functions.
→ Developed intellectual property strategy.

Business Innovation Strategist

Millfill

Bootstrapped and built a D2C health food startup producing drinkable superfood.

→ Served 4,000+ meals to consumers in Malaysia and Indonesia.
→ Read post-mortem: https://lnkd.in/gczKAyC7

Co-Founder

frog Italy

Represented a global design firm in Southeast Asia end-to-end from pre-sales, delivery and relationship-building - while championing the use of Business Innovation Design in all client projects.

→ Led strategy and execution of digital transformation and smart city projects.
→ Developed innovation capabilities for enterprise teams.

Key clients: De'Longhi Group, Iskandar Investment, KLCC Group, Petronas, Telekom Malaysia.

Business & Service Design Lead

Keen Bull

Part of the research team to execute research activities in order to identify innovation opportunities for wheelchair users. This research project was commissioned under European Union research and innovation funding program “Horizon 2020”.

Partner

Passionate in building innovative companies from 0 to 1. Currently building an enterprise AI OS at Shieldbase.

Jeffrey Tjendra

BCG X

Product Senior, Strategic Design

> Lead design research and innovation workshops across healthcare, automotive, and agriculture sectors, identifying critical market needs and driving strategic growth.
> Collaborate with diverse management teams to merge design thinking with traditional business processes, elevating innovation and operational efficiency.

Strategic Designer

 Innovation Mission Punjab 

Led the Pollinator in fostering innovation and entrepreneurship at educational institutions, bringing together over 25 startup incubators across Punjab under the PINE network to enhance ecosystem collaboration and quality delivery.

Head - Pollinator

As a founding member, crafted and executed the mission, vision, and strategic direction for a PPP with the state government, including the hiring of key team members.

Volunteer

ScaleFactor Consulting Labs

Senior Partner

AIC - Indian School of Business 

> Worked with ISB leadership and the AIC CEO as a founding member to develop the incubator's strategic framework, integrating research insights and workshop findings.
> Led workshops with state government, startups, SMEs, and research institutions, evaluating the startup ecosystem and developing targeted programs for the region's youth.

Business Designer

DLabs at the Indian School of Business

> Spearheaded key startup acceleration initiatives including the SAP-ISB Jumpstart Social Enterprise, Clean Energy Lab, and Envision Fintech Accelerator Program. Executed impactful accelerator programs by leveraging the expertise of ISB faculty, industry experts, and strategic partners, all enriched through decision-making workshops.
> Equipped early-stage startups with advanced design and innovation methodologies to solidify their problem-solution and product-market fit strategies.

Indian School of Business

> Crafted and delivered educational content across multiple workshops, including Design Thinking and Business Plan creation, focusing on practical skill applications.
> Successfully engaged with 1000 students to foster a problem-solving mindset, guiding the development of their tech ideas into prototypes and business plans, and preparing them to secure seed funding with effective go-to-market strategies.

Design Strategist

Klove Studio - India

Design Manager

Magppie Retail Limited

Assistant General Manager, Design

J.P. Morgan

Intern, PMO, Brokerage Technology Services

Assistant Designer & Project Manager

I am a Strategic Design & Innovation Expert with over 15 years of experience in transforming businesses through human-centered design, design thinking, and venture building. I specialize in identifying market opportunities, crafting value-driven strategies, and delivering high-impact solutions.

My work spans healthcare, automotive, agriculture and more, where I have successfully led design research, innovation workshops, and strategic growth initiatives. By blending creative vision with business strategy, I help organizations unlock new opportunities and stay ahead in an evolving market.

Happy to connect and explore how strategic design can drive businesses forward!

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Jeffrey Tjendra

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