CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

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The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

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“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

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Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

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ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Marketing isn’t an expense. 
It’s your revenue’s best friend.

CEOs tend to put marketing under "expenses," right there next to printer paper and office snacks.

But let’s be honest:

Marketing isn’t a cost.

It’s 𝘤𝘢𝘱𝘪𝘵𝘢𝘭.

It’s the engine that drives awareness, trust, and, ultimately, revenue.

Cutting marketing when things get tight is like firing your sales team and hoping word-of-mouth pulls a double shift.

Yes, marketing takes time.

Yes, it requires strategy.

But every dollar you 𝘪𝘯𝘷𝘦𝘴𝘵 in the right message, for the right audience, at the right time?

That’s a seed. 

Some bloom fast. Others take time.

But the ROI always looks better than the 
snack budget.

So next time someone asks,

"𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨?"

 Ask them this instead:

→ 𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘯𝘰𝘵 𝘵𝘰?

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CMO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Not all marketing advice is good advice. 
These five are downright dangerous.

There’s a lot of bad marketing advice 
out there. 

Some of it is outdated. 

Some of it is wishful thinking.

And some of it… is just plain awful.

Here are a few gems I’ve actually heard (and why they make me want to scream into the void):

→ “You need to be on EVERY social platform.”

→ “Just copy what your competitors are doing.”

→ “If we build it, they will come.”

→ “More content = better results.”

→ “Marketing is just about getting attention.”

Great marketing isn’t about doing everything—it’s about doing the right things, intentionally 
and consistently.

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Co-Founder & Chief Marketing Officer

Founder & CEO

Spanish

The Five Worst Pieces of Marketing Advice I've Ever Heard

Tired of content that feels like a sales pitch? 
So is everyone else.

Not everything needs to be a pitch.

Some content should 𝘫𝘶𝘴𝘵 𝘣𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭.

→ Teach something.
→ Spark a conversation.
→ Make someone nod and go, “Yep, that’s me.”

Because here’s the truth:

If all your content sounds like a sales call, people will hang up. Mentally, at least.

The best brands don’t just 𝘵𝘢𝘭𝘬 at people.

They build trust by showing up with value 𝘣𝘦𝘧𝘰𝘳𝘦 asking for anything.

Want to win more customers?

Stop trying to close on every post.

Start creating content that makes people 𝘸𝘢𝘯𝘵 to 
come back.

---

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Redesigns don’t pay off in pixels. 
They pay off in performance.

How do I prove ROI on a website redesign?

A totally fair question.

Especially when your CFO sees “$100K website” and hears “pretty pictures.”

But here’s the thing:

A website redesign isn’t an expense. It’s an investment in performance.

So if you want to prove ROI, don’t just show 
what changed.

Show what 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥.

Here’s how:

→ Start with the baseline
→ Connect to business goals
→ Track more than traffic
→ Monitor the sales team’s life getting easier
→ Look at what you’re 𝘯𝘰𝘵 wasting anymore

Redesigns don’t make you money because the site 
is prettier.

They make you money when the 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 is clearer, faster, and easier to act on.

So how do you prove ROI?

By measuring what your website makes 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, or 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 for your business.

What’s one unexpected way your website has made your business more efficient or effective? We’re all for the hidden wins that don’t show up in Google Analytics.

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Redesign Done Right: 5 Ways to Show It’s Paying Off

You don’t need all the answers. 
Just a partner who can help you find them.

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵 𝘺𝘦𝘵?”

If that’s your hesitation before a website redesign, here’s your permission slip: 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵.

You need a starting point and a partner that knows how to work through the gray areas with you.

Truth is, most companies aren’t launching from a place of perfect clarity. They’re evolving.

Messaging is half-baked. Pages are outdated. Stakeholders aren’t aligned. Sound familiar?

Good. You’re in the right place.

A website redesign isn’t a 𝘳𝘦𝘸𝘢𝘳𝘥 you get after your brand is perfectly polished.

It’s the process that helps you get there.

Here’s what you 𝘥𝘰 need to get started:

→ A clear(ish) understanding of who your audience is

→ The problems your product or service solves→ What you want visitors to do when they land on the site

→ A rough picture of what success looks like (more demos? better leads? brand credibility?)

Even if some of those are fuzzy, that’s not a blocker. It’s the brief.

What a 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 redesign process helps you do:

→ Extract insights from sales calls, support tickets, and customer feedback

→ Prioritize the pages that actually drive results

→ Turn scattered internal opinions into clear, 
unified messaging

→ Build a flexible structure that evolves with
your business

→ Empower your team to manage and iterate

You don’t need:

→ A 47-slide brand deck
→  Finalized copy for 60 pages
→  Ironclad answers to every question

What you 𝘥𝘰 need is direction. And a partner who knows how to guide you through it.

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Strategic Redesign Without a Brand Bible, 47-Slide Deck, o

Gut feelings don’t scale. 
Data does.

Redesigning your website without data is like building IKEA furniture without the instructions.

You’ll spend more time guessing than assembling, and in the end, something important is probably 
upside down.

Aesthetics matter. But if your redesign starts with “let’s freshen things up” and skips over “let’s look at the numbers,” you’re missing the mark.

Here’s what data actually tells us when used the right way in a redesign:

→ User Behavior
→ Conversion Insights
→ SEO Opportunities
→ On-Page Messaging
→ What Actually Drives Results

Design should respond to your audience, not just impress your stakeholders.

That means starting with data, not just opinions.

Your next website redesign doesn’t need to be a leap 
of faith.

It should be a strategic move rooted in insight and built for performance.

If your site is underperforming, don’t throw it out. Study it. Learn from it. Then rebuild it better.

What’s one piece of behavioral data you wish you had before your last redesign?

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Dashboards don’t lie. 
But they do get ignored.

Your analytics are your loudest, 
most brutally honest coworker.

They don’t sugarcoat. They don’t guess. They just tell you what your website is actually doing, and, more importantly, what it’s failing to do.

The problem is, most teams either don’t check them or don’t know what to 𝘥𝘰 with the data if they do.

Here’s how we help clients go from data-overwhelm 
to clarity:

5 Signals Your Website Analytics Are Screaming at You (and How to Read Them):

𝗛𝗶𝗴𝗵 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝗼𝗻 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀
Visitors are either confused or uninterested. Your messaging doesn’t match their expectations. Start with aligning your copy to intent.

𝗟𝗼𝘄 𝘀𝗰𝗿𝗼𝗹𝗹 𝗱𝗲𝗽𝘁𝗵 𝗼𝗻 𝗸𝗲𝘆 𝗽𝗮𝗴𝗲𝘀
This isn't a “bad design” problem. It's a hierarchy problem. Move your core value prop and CTA above the fold where it belongs.

𝗦𝗽𝗶𝗸𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗲𝗮𝗱 𝗴𝗿𝗼𝘄𝘁𝗵
Congrats, something’s working in SEO or paid. But if conversions aren’t climbing too, your pages aren’t built to convert. Time for a CRO pass.

𝗙𝗼𝗿𝗺𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁
This one hurts, but it’s usually fixable. Reduce form fields. Improve clarity. Set better expectations (what happens after they click “submit”?)

𝗗𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 𝗕𝘂𝘁 𝗶𝘁 𝙖𝙡𝙬𝙖𝙮𝙨 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗼 𝗼𝗻𝗲.
So if you're looking at dashboards and feeling stuck, zoom out. The goal isn’t to track everything. It’s to understand something.

What’s one metric in your analytics you 𝘤𝘩𝘦𝘤𝘬, but don’t fully trust?

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🎉 𝗛𝘂𝗲𝗺𝗼𝗿 𝗶𝘀 𝗵𝗶𝗿𝗶𝗻𝗴!  🎉

We’re not just adding headcount. We’re building a stronger, sharper, more creative version of who we are.

This isn’t about filling roles. It’s about making space for more great people to do meaningful work together.

Here's what we're looking for: 

𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help us create content that ranks, reads well, and drives results across Google and next-gen search platforms like ChatGPT. If you're part strategist, part storyteller, and fluent in SEO, we’d love to chat.

Apply: https://lnkd.in/eWzvv6KE 
 
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help keep our client website projects on track, on time, and on point. If you’re organized, proactive, and great with people, you’ll fit right in.

Apply: https://lnkd.in/e-np9qzZ 
 
𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲)
Ready to break into sales and marketing? Join our team to support lead generation, client outreach, and proposal prep while learning the ropes of agency life. If you're organized, curious, and eager to grow, we’d love to hear from you.

Apply: https://lnkd.in/ecUzrJXw 

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Bring websites to life by turning thoughtful designs into clean, scalable Webflow builds. If you’re detail-oriented, confident in Webflow, and comfortable collaborating with designers and project teams, we’d love to connect.

Apply: https://lnkd.in/edtiPA-G 
 
𝗠𝗼𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 & 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 -𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲)
Create scroll-stopping video content for web and social. If you’re skilled in motion graphics, editing, and visual storytelling, and love turning ideas into engaging, polished videos, we’d love to work with you. 

Apply: https://lnkd.in/enf66eaR 
 
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀  (𝗥𝗲𝗺𝗼𝘁𝗲) 
Support our web projects behind the scenes by keeping tasks organized, timelines on track, and quality high. If you're detail-oriented, proactive, and comfortable working across teams and tools like ClickUp, we’d love to connect.

Apply: https://lnkd.in/eNDi8wG8 

At Huemor, you’ll contribute to meaningful digital projects, collaborate with a sharp and supportive team, and help create web experiences that stand out for all the right reasons.

Think you’d be a great fit? We’d love to hear from you.

Know someone else who would be interested? Tag or share to share the post!

Limited resources? 
Let your website work 24/7 for you.

Small marketing teams know the struggle: limited time, limited resources, unlimited expectations. 

But there’s one team member who never sleeps, never takes a break, and works 24/7.

𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 

A great website is your best salesperson, brand ambassador, and customer support rep, all rolled 
into one.

→ 𝗜𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀: answering questions before people 
even ask.

→ 𝗜𝘁 𝘀𝗲𝗹𝗹𝘀: turning visitors into leads, 
leads into customers.

→ 𝗜𝘁 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝘀: building trust through content, testimonials, and social proof.

→ 𝗜𝘁 𝘀𝗰𝗮𝗹𝗲𝘀: handling traffic spikes, automating processes, and working while you sleep.

For small marketing teams, a high-performing website is a game-changer. It saves time, streamlines efforts, and ensures every click moves the business forward.

---

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Skimmers vs. Scrollers
It’s the great CTA divide.

Some people click before the page loads. Some need to read the About page, three blog posts, and a whitepaper first.

Both are real. Both matter.

Neither will convert if your CTA misses 
them completely.

𝘚𝘬𝘪𝘮𝘮𝘦𝘳𝘴 are on a mission.

They want the headline, the button, and to be three tabs deep before you finish your coffee.

If your CTA isn’t up top and obvious, they’re 
already gone.

𝘚𝘤𝘳𝘰𝘭𝘭𝘦𝘳𝘴? They’re still with you.

They’re thoughtful. Detail-driven. Suspicious of 
your promises.

They’ll read everything, then scroll back up just to double-check.

If your CTA showed up too early, they ignored it 
on principle.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰?

You CTA like a multitasker.

→ 𝗣𝘂𝘁 𝗼𝗻𝗲 𝗖𝗧𝗔 𝗻𝗲𝗮𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽.
Serve the skimmers. They deserve nice things too.

→  𝗔𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗱𝗼𝘄𝗻.
The scroll squad is almost ready. Show them the door when they get there.

→  𝗗𝗼𝗻’𝘁 𝘂𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗽𝘆 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.
The early one should sound confident. The later one should sound like you’ve earned it.

→  𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
Nothing screams "I'm a marketing trap" like a button floating in space.

Design for both attention spans.

Because the best CTA is the one someone actually sees and clicks because it showed up at the right moment.

What’s your go-to trick for catching both skimmers and scroll-happy skeptics?

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A bad lead magnet does more harm than good. 
Especially the 43-page kind.

Let’s be honest. Most lead magnets are just… magnets for bounce rates.

A 43-page PDF no one asked for.

A generic checklist with zero relevance.

A “free guide” that sounds suspiciously like a blog post you already published.

And then we wonder why no one’s converting.

Here’s the real reason most lead magnets flop: 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘰𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘷𝘢𝘭𝘶𝘦.

If the first thing you give someone is underwhelming, what does that say about what’s behind the gate?

So, what actually works?

→ Specificity over generality
→ Utility over fluff
→ Instant payoff
→ Real positioning
→ Design that doesn’t feel like homework

Here’s the test:

Would you 𝘵𝘳𝘢𝘥𝘦 your real email for your lead magnet?

If the answer is “maybe later,” 
so is your conversion rate.

What’s the best (or worst) lead magnet 
you’ve seen recently?

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A go-live isn’t the finish line. 
It’s the starting point.

"Is this built for future growth?"

You should be asking this before your website redesign starts, not after it launches.

Because too many websites look great at go-live and then fall apart the minute the business evolves.

→ New product? Needs dev work.
→ New campaign? Needs design support.
→ New content? No idea where to put it.

That’s not future-ready.

That’s future-friction.

A website built for growth does more than look the part. It:

→ Makes it easy to add pages without breaking layout

→ Adapts to new messaging without redesigning 
from scratch

→ Supports evolving funnels, offers, and goals

→ Gives your internal team tools to own 
updates confidently

→ Scales with your business, not against it

Your business will change. Your messaging will shift. Your strategy will evolve.

If your website can’t keep up, you’ll feel the friction every time something new needs to launch.

The best websites are not just built to go live.

They are built to grow with you.

What’s one thing you wish your current site could do more easily?

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♻️ Share with someone rebuilding for scale, not launch.

🎉𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗟𝗮𝘂𝗻𝗰𝗵: 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🎉

We’re excited to share the launch of the 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 homepage, a critical step as they make their business public and showcase their innovative approach to upcycling metal scraps into 
high-performance materials.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
As 6K Additive transitioned into a standalone brand, they needed a homepage that clearly communicated their value and expertise in the metal upcycling industry. Their previous site was text-heavy and didn’t present their advanced technology in an easy-to-understand way, especially for potential investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
We created a clean, modern homepage with clear messaging that tells 6K Additive’s story right from the start. We streamlined key sections from their parent site, like Spherical Metal Powder and Buyback Program, and ensured that the content was simple and digestible. The design was focused on clarity, using whitespace and minimalism to make the page feel fresh 
and professional.

𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗖𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: A minimalist approach that keeps the focus on content and usability.

𝗖𝗹𝗲𝗮𝗿, 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Straightforward language that highlights 6K Additive’s innovative process and industry leadership.

𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Designed to make a strong first impression, positioning 6K Additive as an industry leader for potential investors.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
 The new homepage makes a powerful first impression, simplifies complex information, and sets the stage for the full site overhaul in the future. It’s an ideal starting point for 6K Additive’s journey as a standalone brand.

We’re excited to continue collaborating with them on their next steps!  

Checkout their website here: https://6kadditive.com/ 

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Ryan Musselman

Founder @ Coaches who Close

I help executives, coaches, and creators turn their career experience into a coaching offer and leverage their YouTube/LinkedIn channels as conversion properties.

In July of 2023, I left my executive role behind to pursue a content coaching business. 

Wild ride. 
Tons of failures. 
Totally screwed up at first. 

But in 2025 I passed $1M in coaching sales. 

Focusing on the big 3 (Offer, Content, Sales) is what got me through the valley, so my content is designed to help you do the same.

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

My life and business are changing. 

On December 26, 2025, I upload my first YouTube video. 

YouTube is hard. 
I currently suck at it. 

It’s a whole new journey compared to LinkedIn. But the journey is exactly what it’s about for me. 

Ideating, scripting, storytelling. 
It really is a science and art. 
It takes time and patience.

So I’ve paused my coaching practice in its current form. 

Because last week I produced a video about how my LinkedIn journey led to a 7-figure coaching business and it’s taken every ounce of energy to not delete the post. 

Don’t get me wrong, I’m grateful. 
I’ve met amazing people. 
Especially clients. 

But the video confirmed my growing suspicion: 

I’ve reached the inevitable, “what’s next?” question.

The only answers I have:

— Build my next ‘thing’ in the creator economy
— Join a company remotely in the creator economy
— Or a combo of both. I’m excited with any answer.

I also have a major desire to launch a podcast studio in the Dallas, Texas area.

I love podcasts and want to build mine/help build them for others. There's something special about this idea, but I don't know what it is yet.

I recently had a coach tell me:

“Ryan, to the degree you transform your state of being into the truth of your being, you are free to create the life of your choosing.”

That quote will be vague to you if you're not familiar with the best book in the world, "Straight-line Leadership" by Dusan Djukich.

The information in that book helps you unpack that statement. 

Between December 26 and the date of this post, I’ve created and deleted multiple YouTube channels and multiple YouTube videos. 

And it’s because I battled with the “shoulds” of life. 

“I should niche down…”
“I should do a channel like this…”
“No, I should do a channel like that…”

So, I’m ditching the echo-chamber of online biz advice.

Not because it’s altogether bad, but because I need to return to creating for the joy of creating. 

That’s how this whole LinkedIn thing started.
And the only reason it became successful. 

I love content, educating, sales, and building. So, I’ll put on my backpack, grab my Alani energy drink, and walk that rode until the true opportunity reveals itself.

I'll still be posting on LinkedIn. 

PS) I converted 2 spare bedrooms in my home. One is called the boardroom and it's for writing/ideation. The other is a studio for recording. 

And we bought a puppy. Meet Chaila-Rose 🐶🌹

Pictures attached.

Write for 20 minutes every day (without Chat GPT).

My top 5 favorite times to write:

1) After commenting on posts. The brain is awake.
2) Early in the morning (with a coffee - well 3 ☕ )
3) After a walk with no music (only thoughts)
4) After inspiration from a podcast
5) After reading

This isn't an anti-AI post. 
I like Chat and others.
I use them often.

Content creation is a deep skill that changes you - your thoughts get clearer and your communication gets stronger. 

There's a unique satisfaction on the mind when your thoughts get developed word-by-word for a post. 

Your LinkedIn content needs this. 
Your audience wants this.
You do too. 

Enjoy the slowness of it. That's the magic doing its thing.

Most creators on LinkedIn see a flatline when they start. 

Low reach, empty comments, tiny followers. 
But this doesn't mean you suck. 
You're just new.

When I first started posting in 2022, I talked about brand partnerships in the creator economy. 

Each posts was under 10 likes.
Then I steadily grew to 6,000 followers. 

But then I got hired as a content executive, didn't think I was going to post anymore, so I nuked my profile (the irony lol). 

(literally deleted every post 😅)

I started from 0 a few months later. 
Low reach, mild comments. 
Slow follower growth.

This story doesn't end with a sudden burst of explosive growth. That's not how LinkedIn works for 99.99% of people. 

Most of us will experience drops of growth at first with an occasional breakout post. 

Then small growth spurts. Then another breakout. 
This is how growth happens on all platforms.
So embrace the slow process.

This person will always grow:

The one who creates.

They improve each post by 4.79% (kidding - just aim to improve one thing with every post, whether it's the hook, body, story etc).

They don't stop creating. 
They don't stop improving. 

You can't unsee this data below.

LINKEDIN
Posting just once a week puts you in the top 1% of the platform's most visible professional voices.

YOUTUBE
Once you hit 100 subscribers, you are in the Top 63% of all YouTube channels globally (1,000 subs is top 34%).

PODCASTS
If you reach Episode 21, you have officially outlasted 99% of all podcasts ever started.

The only unfair advantage someone has is not quitting.

I made $1M from LinkedIn and learned this.

No seriously, you want a small LinkedIn audience.

Content saturation is creating more fragmentation than ever, but this is actually an advantage in disguise.

My LinkedIn is living proof of this in 3 ways:

1) I never "blew up" on LinkedIn

My 73,000 followers might "seem" big. But in the expansive creator economy, it's tiny.

I've never been viral. 
I only had a few growth spurts.
Mostly, my growth was pretty slow. 

I started posting in April of 2022, 4 years ago. 

My smallest LinkedIn growth was in 2025, but it's my highest year of earnings. 

I grew most when I posted about copywriting.
...but made little (2023). 

Second-most when I talked about LI growth.
...but earned more (2024).

Slowest with coaching businsesses. 
...but totally crushed it (2025).

I freaked-out when reach dropped even more last year 😂

It made me want to go back to "what works" for getting attention. I diagnosed all of the wrong problems, changed things I didn't need to change, and felt miserable. 

Then I stayed the course to focus on one topic:
The coaching lane with my proven niche. 
And only focused on solving. 

My clients got great results and I did too.

2) I never "blew up" because I niched

I do 1 thing: help you build a coaching practice on LinkedIn. 

If that doesn't describe you, then you'll only like my content for how it helps you grow on LinkedIn. 

If it does describe you then this is also true:

You're a leader with career experience. 
You've likely held an executive role.
You're probably 35+ years old. 

And you want to coach to:

A) Own your career
B) Help people

3) I never "blew up" because I didn't need to

And
You
Don't
Need
To
Either. 

99.99% of LinkedIn accounts won't be huge. 
But you can let the pressure off. 
You don't need scale.

I had a client earn $200K in January alone:

- He is super niche'd on LinkedIn and YT
- Very little engagement across the board

Another earned $42,000 from 1 workshop:

- She only works with people in tech
- Less than 30 likes per post

And a 3rd got his first $30K/month.

- He only works with Dads
- 20-70 likes per post

Here's the real way to think about LinkedIn:

1) Growth is slow

Accept this truth. It's sufficient. 
Delete 'fast' from your mouth.
Just target your buyer.

2) If your offer is clear, you will sell

Yes, it must solve a real problem.
There must be real demand.
Biz/Career coaching = 💰
(even w/ saturation)

3) People buy from you, BECAUSE of YOU

Your vibe. Your stories. 
The way you solve.
How you coach. 

You can try all kinds of persuasion tactics, but everyone sees fake scarcity and fake urgency miles away. 

Just start helping people solve a problem.
Then invite them to continue teaming. 

Solve problems and your niche will find you.

taplio

The Battle

Jeff Gapinski

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance ScoreJeff Gapinski's LinkedIn Performance

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Gapinski

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Gapinski's LinkedIn Performance

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeff Gapinski's LinkedIn Performance