CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

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The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

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“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

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Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

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ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Marketing isn’t an expense. 
It’s your revenue’s best friend.

CEOs tend to put marketing under "expenses," right there next to printer paper and office snacks.

But let’s be honest:

Marketing isn’t a cost.

It’s 𝘤𝘢𝘱𝘪𝘵𝘢𝘭.

It’s the engine that drives awareness, trust, and, ultimately, revenue.

Cutting marketing when things get tight is like firing your sales team and hoping word-of-mouth pulls a double shift.

Yes, marketing takes time.

Yes, it requires strategy.

But every dollar you 𝘪𝘯𝘷𝘦𝘴𝘵 in the right message, for the right audience, at the right time?

That’s a seed. 

Some bloom fast. Others take time.

But the ROI always looks better than the 
snack budget.

So next time someone asks,

"𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨?"

 Ask them this instead:

→ 𝘊𝘢𝘯 𝘸𝘦 𝘢𝘧𝘧𝘰𝘳𝘥 𝘯𝘰𝘵 𝘵𝘰?

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CMO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Not all marketing advice is good advice. 
These five are downright dangerous.

There’s a lot of bad marketing advice 
out there. 

Some of it is outdated. 

Some of it is wishful thinking.

And some of it… is just plain awful.

Here are a few gems I’ve actually heard (and why they make me want to scream into the void):

→ “You need to be on EVERY social platform.”

→ “Just copy what your competitors are doing.”

→ “If we build it, they will come.”

→ “More content = better results.”

→ “Marketing is just about getting attention.”

Great marketing isn’t about doing everything—it’s about doing the right things, intentionally 
and consistently.

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Co-Founder & Chief Marketing Officer

Founder & CEO

Spanish

The Five Worst Pieces of Marketing Advice I've Ever Heard

Tired of content that feels like a sales pitch? 
So is everyone else.

Not everything needs to be a pitch.

Some content should 𝘫𝘶𝘴𝘵 𝘣𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭.

→ Teach something.
→ Spark a conversation.
→ Make someone nod and go, “Yep, that’s me.”

Because here’s the truth:

If all your content sounds like a sales call, people will hang up. Mentally, at least.

The best brands don’t just 𝘵𝘢𝘭𝘬 at people.

They build trust by showing up with value 𝘣𝘦𝘧𝘰𝘳𝘦 asking for anything.

Want to win more customers?

Stop trying to close on every post.

Start creating content that makes people 𝘸𝘢𝘯𝘵 to 
come back.

---

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Redesigns don’t pay off in pixels. 
They pay off in performance.

How do I prove ROI on a website redesign?

A totally fair question.

Especially when your CFO sees “$100K website” and hears “pretty pictures.”

But here’s the thing:

A website redesign isn’t an expense. It’s an investment in performance.

So if you want to prove ROI, don’t just show 
what changed.

Show what 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥.

Here’s how:

→ Start with the baseline
→ Connect to business goals
→ Track more than traffic
→ Monitor the sales team’s life getting easier
→ Look at what you’re 𝘯𝘰𝘵 wasting anymore

Redesigns don’t make you money because the site 
is prettier.

They make you money when the 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 is clearer, faster, and easier to act on.

So how do you prove ROI?

By measuring what your website makes 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, or 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 for your business.

What’s one unexpected way your website has made your business more efficient or effective? We’re all for the hidden wins that don’t show up in Google Analytics.

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Redesign Done Right: 5 Ways to Show It’s Paying Off

You don’t need all the answers. 
Just a partner who can help you find them.

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵 𝘺𝘦𝘵?”

If that’s your hesitation before a website redesign, here’s your permission slip: 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵.

You need a starting point and a partner that knows how to work through the gray areas with you.

Truth is, most companies aren’t launching from a place of perfect clarity. They’re evolving.

Messaging is half-baked. Pages are outdated. Stakeholders aren’t aligned. Sound familiar?

Good. You’re in the right place.

A website redesign isn’t a 𝘳𝘦𝘸𝘢𝘳𝘥 you get after your brand is perfectly polished.

It’s the process that helps you get there.

Here’s what you 𝘥𝘰 need to get started:

→ A clear(ish) understanding of who your audience is

→ The problems your product or service solves→ What you want visitors to do when they land on the site

→ A rough picture of what success looks like (more demos? better leads? brand credibility?)

Even if some of those are fuzzy, that’s not a blocker. It’s the brief.

What a 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 redesign process helps you do:

→ Extract insights from sales calls, support tickets, and customer feedback

→ Prioritize the pages that actually drive results

→ Turn scattered internal opinions into clear, 
unified messaging

→ Build a flexible structure that evolves with
your business

→ Empower your team to manage and iterate

You don’t need:

→ A 47-slide brand deck
→  Finalized copy for 60 pages
→  Ironclad answers to every question

What you 𝘥𝘰 need is direction. And a partner who knows how to guide you through it.

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Strategic Redesign Without a Brand Bible, 47-Slide Deck, o

Gut feelings don’t scale. 
Data does.

Redesigning your website without data is like building IKEA furniture without the instructions.

You’ll spend more time guessing than assembling, and in the end, something important is probably 
upside down.

Aesthetics matter. But if your redesign starts with “let’s freshen things up” and skips over “let’s look at the numbers,” you’re missing the mark.

Here’s what data actually tells us when used the right way in a redesign:

→ User Behavior
→ Conversion Insights
→ SEO Opportunities
→ On-Page Messaging
→ What Actually Drives Results

Design should respond to your audience, not just impress your stakeholders.

That means starting with data, not just opinions.

Your next website redesign doesn’t need to be a leap 
of faith.

It should be a strategic move rooted in insight and built for performance.

If your site is underperforming, don’t throw it out. Study it. Learn from it. Then rebuild it better.

What’s one piece of behavioral data you wish you had before your last redesign?

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Dashboards don’t lie. 
But they do get ignored.

Your analytics are your loudest, 
most brutally honest coworker.

They don’t sugarcoat. They don’t guess. They just tell you what your website is actually doing, and, more importantly, what it’s failing to do.

The problem is, most teams either don’t check them or don’t know what to 𝘥𝘰 with the data if they do.

Here’s how we help clients go from data-overwhelm 
to clarity:

5 Signals Your Website Analytics Are Screaming at You (and How to Read Them):

𝗛𝗶𝗴𝗵 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝗼𝗻 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀
Visitors are either confused or uninterested. Your messaging doesn’t match their expectations. Start with aligning your copy to intent.

𝗟𝗼𝘄 𝘀𝗰𝗿𝗼𝗹𝗹 𝗱𝗲𝗽𝘁𝗵 𝗼𝗻 𝗸𝗲𝘆 𝗽𝗮𝗴𝗲𝘀
This isn't a “bad design” problem. It's a hierarchy problem. Move your core value prop and CTA above the fold where it belongs.

𝗦𝗽𝗶𝗸𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗲𝗮𝗱 𝗴𝗿𝗼𝘄𝘁𝗵
Congrats, something’s working in SEO or paid. But if conversions aren’t climbing too, your pages aren’t built to convert. Time for a CRO pass.

𝗙𝗼𝗿𝗺𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁
This one hurts, but it’s usually fixable. Reduce form fields. Improve clarity. Set better expectations (what happens after they click “submit”?)

𝗗𝗮𝘁𝗮 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 𝗕𝘂𝘁 𝗶𝘁 𝙖𝙡𝙬𝙖𝙮𝙨 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗼 𝗼𝗻𝗲.
So if you're looking at dashboards and feeling stuck, zoom out. The goal isn’t to track everything. It’s to understand something.

What’s one metric in your analytics you 𝘤𝘩𝘦𝘤𝘬, but don’t fully trust?

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🎉 𝗛𝘂𝗲𝗺𝗼𝗿 𝗶𝘀 𝗵𝗶𝗿𝗶𝗻𝗴!  🎉

We’re not just adding headcount. We’re building a stronger, sharper, more creative version of who we are.

This isn’t about filling roles. It’s about making space for more great people to do meaningful work together.

Here's what we're looking for: 

𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help us create content that ranks, reads well, and drives results across Google and next-gen search platforms like ChatGPT. If you're part strategist, part storyteller, and fluent in SEO, we’d love to chat.

Apply: https://lnkd.in/eWzvv6KE 
 
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Help keep our client website projects on track, on time, and on point. If you’re organized, proactive, and great with people, you’ll fit right in.

Apply: https://lnkd.in/e-np9qzZ 
 
𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 - 𝗙𝘂𝗹𝗹 𝗧𝗶𝗺𝗲 - 𝗣𝗶𝘁𝘁𝘀𝗯𝘂𝗿𝗴𝗵 (𝗥𝗲𝗺𝗼𝘁𝗲)
Ready to break into sales and marketing? Join our team to support lead generation, client outreach, and proposal prep while learning the ropes of agency life. If you're organized, curious, and eager to grow, we’d love to hear from you.

Apply: https://lnkd.in/ecUzrJXw 

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲) 
Bring websites to life by turning thoughtful designs into clean, scalable Webflow builds. If you’re detail-oriented, confident in Webflow, and comfortable collaborating with designers and project teams, we’d love to connect.

Apply: https://lnkd.in/edtiPA-G 
 
𝗠𝗼𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 & 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 -𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗥𝗲𝗺𝗼𝘁𝗲)
Create scroll-stopping video content for web and social. If you’re skilled in motion graphics, editing, and visual storytelling, and love turning ideas into engaging, polished videos, we’d love to work with you. 

Apply: https://lnkd.in/enf66eaR 
 
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 - 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 - 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀  (𝗥𝗲𝗺𝗼𝘁𝗲) 
Support our web projects behind the scenes by keeping tasks organized, timelines on track, and quality high. If you're detail-oriented, proactive, and comfortable working across teams and tools like ClickUp, we’d love to connect.

Apply: https://lnkd.in/eNDi8wG8 

At Huemor, you’ll contribute to meaningful digital projects, collaborate with a sharp and supportive team, and help create web experiences that stand out for all the right reasons.

Think you’d be a great fit? We’d love to hear from you.

Know someone else who would be interested? Tag or share to share the post!

Limited resources? 
Let your website work 24/7 for you.

Small marketing teams know the struggle: limited time, limited resources, unlimited expectations. 

But there’s one team member who never sleeps, never takes a break, and works 24/7.

𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 

A great website is your best salesperson, brand ambassador, and customer support rep, all rolled 
into one.

→ 𝗜𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀: answering questions before people 
even ask.

→ 𝗜𝘁 𝘀𝗲𝗹𝗹𝘀: turning visitors into leads, 
leads into customers.

→ 𝗜𝘁 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝘀: building trust through content, testimonials, and social proof.

→ 𝗜𝘁 𝘀𝗰𝗮𝗹𝗲𝘀: handling traffic spikes, automating processes, and working while you sleep.

For small marketing teams, a high-performing website is a game-changer. It saves time, streamlines efforts, and ensures every click moves the business forward.

---

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Skimmers vs. Scrollers
It’s the great CTA divide.

Some people click before the page loads. Some need to read the About page, three blog posts, and a whitepaper first.

Both are real. Both matter.

Neither will convert if your CTA misses 
them completely.

𝘚𝘬𝘪𝘮𝘮𝘦𝘳𝘴 are on a mission.

They want the headline, the button, and to be three tabs deep before you finish your coffee.

If your CTA isn’t up top and obvious, they’re 
already gone.

𝘚𝘤𝘳𝘰𝘭𝘭𝘦𝘳𝘴? They’re still with you.

They’re thoughtful. Detail-driven. Suspicious of 
your promises.

They’ll read everything, then scroll back up just to double-check.

If your CTA showed up too early, they ignored it 
on principle.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰?

You CTA like a multitasker.

→ 𝗣𝘂𝘁 𝗼𝗻𝗲 𝗖𝗧𝗔 𝗻𝗲𝗮𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽.
Serve the skimmers. They deserve nice things too.

→  𝗔𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗱𝗼𝘄𝗻.
The scroll squad is almost ready. Show them the door when they get there.

→  𝗗𝗼𝗻’𝘁 𝘂𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗽𝘆 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.
The early one should sound confident. The later one should sound like you’ve earned it.

→  𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
Nothing screams "I'm a marketing trap" like a button floating in space.

Design for both attention spans.

Because the best CTA is the one someone actually sees and clicks because it showed up at the right moment.

What’s your go-to trick for catching both skimmers and scroll-happy skeptics?

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A bad lead magnet does more harm than good. 
Especially the 43-page kind.

Let’s be honest. Most lead magnets are just… magnets for bounce rates.

A 43-page PDF no one asked for.

A generic checklist with zero relevance.

A “free guide” that sounds suspiciously like a blog post you already published.

And then we wonder why no one’s converting.

Here’s the real reason most lead magnets flop: 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘰𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘷𝘢𝘭𝘶𝘦.

If the first thing you give someone is underwhelming, what does that say about what’s behind the gate?

So, what actually works?

→ Specificity over generality
→ Utility over fluff
→ Instant payoff
→ Real positioning
→ Design that doesn’t feel like homework

Here’s the test:

Would you 𝘵𝘳𝘢𝘥𝘦 your real email for your lead magnet?

If the answer is “maybe later,” 
so is your conversion rate.

What’s the best (or worst) lead magnet 
you’ve seen recently?

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A go-live isn’t the finish line. 
It’s the starting point.

"Is this built for future growth?"

You should be asking this before your website redesign starts, not after it launches.

Because too many websites look great at go-live and then fall apart the minute the business evolves.

→ New product? Needs dev work.
→ New campaign? Needs design support.
→ New content? No idea where to put it.

That’s not future-ready.

That’s future-friction.

A website built for growth does more than look the part. It:

→ Makes it easy to add pages without breaking layout

→ Adapts to new messaging without redesigning 
from scratch

→ Supports evolving funnels, offers, and goals

→ Gives your internal team tools to own 
updates confidently

→ Scales with your business, not against it

Your business will change. Your messaging will shift. Your strategy will evolve.

If your website can’t keep up, you’ll feel the friction every time something new needs to launch.

The best websites are not just built to go live.

They are built to grow with you.

What’s one thing you wish your current site could do more easily?

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♻️ Share with someone rebuilding for scale, not launch.

🎉𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗟𝗮𝘂𝗻𝗰𝗵: 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🎉

We’re excited to share the launch of the 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 homepage, a critical step as they make their business public and showcase their innovative approach to upcycling metal scraps into 
high-performance materials.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
As 6K Additive transitioned into a standalone brand, they needed a homepage that clearly communicated their value and expertise in the metal upcycling industry. Their previous site was text-heavy and didn’t present their advanced technology in an easy-to-understand way, especially for potential investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
We created a clean, modern homepage with clear messaging that tells 6K Additive’s story right from the start. We streamlined key sections from their parent site, like Spherical Metal Powder and Buyback Program, and ensured that the content was simple and digestible. The design was focused on clarity, using whitespace and minimalism to make the page feel fresh 
and professional.

𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗖𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: A minimalist approach that keeps the focus on content and usability.

𝗖𝗹𝗲𝗮𝗿, 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Straightforward language that highlights 6K Additive’s innovative process and industry leadership.

𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Designed to make a strong first impression, positioning 6K Additive as an industry leader for potential investors.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
 The new homepage makes a powerful first impression, simplifies complex information, and sets the stage for the full site overhaul in the future. It’s an ideal starting point for 6K Additive’s journey as a standalone brand.

We’re excited to continue collaborating with them on their next steps!  

Checkout their website here: https://6kadditive.com/ 

---

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CEO of Huemor, a Web Design Agency that builds memorable digital experiences

Huemor builds memorable websites that sell for brands like HITT, Boston Dynamics, Spear Center Physical Therapy, Retrofete, and United Steelworkers.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

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“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

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Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
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– And dozens more helpful tips

Apply here:
👉 https://bit.ly/4bFhdrF
(or click the link in my featured section)

Michael Cleary 🏳️‍🌈

Storytelling and conversion can coexist. 
Here’s how.

Your B2B website shouldn't choose between storytelling and lead generation.

It needs to do both. 
Seamlessly. Strategically. Intentionally.

Most websites lean too far in one direction.

Too brand-heavy and you get a compelling narrative but no urgency or clear path to convert.

Too conversion-focused and you get CTAs everywhere but no real reason for visitors to trust you or care.

So how do you build a site that connects and converts?

Here are eight ways to strike the right balance:

→ Lead with a clear value proposition
→ Tell your story with purpose
→ Strategically place CTAs
→ Use proof to build trust
→ Keep your content customer-first
→ Design with clarity, not just beauty
→ Make forms and offers worth it
→ Match content to the buyer journey

Modern B2B websites should not feel like a tradeoff between story and performance.

They should do both well.

If your site looks great but falls flat when it comes to results, there is a better way forward.

Where do you see B2B websites fall short more often? Too much brand story, or too much focus 
on conversion?

---

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Mike Cleary 🏳️‍🌈

I'm an Entrepreneur, Creative, Connector, Volunteer, Avid Learner, and advocate for doing what you can to help others.

I Co-found and run a Web Design Agency that helps B2B and DTC brands communicate more clearly, connect with their target audiences, generate revenue, and turn customers into brand advocates. I'm personally responsible for strategizing with brands and organizations in the business development process to ensure that we're identifying their needs/problems and are able to help solve them.

Some of the brands/organizations that we've been able to help are Revlon, Live Nation, GEICO, United Nations, Centivo, Briogeo Hair, NBC Sports, Square One Justice, HITT Contracting. 

Some of my biggest accomplishments are:
Hiring our first employee
Providing 100% Paid Healthcare to our team
Being accepted to and working on the Associate Board for BUILD NYC
Being Nominated for the Forbes 30 under 30 list

Current Goals for 2022:
Improve focus and energy

Non-profits / Causes I Support:
HeForShe
BUILD NYC
Spectrum Designs Foundation
4ocean

Most recent book reads:
Atomic Habits by James Clear
The Hard Thing About Hard Things by Ben Horowitz
The Power of Moments by Chip and Dan Heath
Talking to Strangers by Malcolm Gladwell
What You Do is Who You Are by Ben Horowitz
Virtual Selling by Jeb Blount

Ask me about (email: mike@huemor.me): 
E-commerce, Shopify Plus, Web Design, UX, Web Development, Digital Strategy, Conversion Optimization Entrepreneurship, Volunteer Opportunities, My Dog Amber =)

CEO @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

These 6 myths aren’t just wrong...
They’re killing your marketing results.

Marketing is full of advice that sounds good but often misses the mark.

From outdated tips to oversimplified “hacks,” these myths can waste your time, drain your budget, and stall your growth.

Let’s cut through the noise and debunk some of the most common misconceptions holding 
businesses back.

𝗠𝘆𝘁𝗵 #𝟭: “𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗜𝘀 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼”

Your brand isn’t just a pretty mark; it’s your message, reputation, and experience.

A logo may catch attention, but a consistent brand story is what earns trust and loyalty.

𝗠𝘆𝘁𝗵 #𝟮: “𝗜𝗳 𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝗱 𝗜𝘁, 𝗧𝗵𝗲𝘆 𝗪𝗶𝗹𝗹 𝗖𝗼𝗺𝗲”

Simply creating a website, launching a product, or posting on social media doesn’t guarantee an audience.

Effective marketing means meeting your audience where they are and giving them a compelling reason 
to care.

𝗠𝘆𝘁𝗵 #𝟯: “𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝘀 𝗗𝗲𝗮𝗱”

Nope, not even close.

Email marketing delivers one of the highest ROI across digital channels.

The key is to send value-driven content your audience wants to open, not spam that gets sent to the trash.

𝗠𝘆𝘁𝗵 #𝟰: “𝗠𝗼𝗿𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 = 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀”

A million followers mean nothing if they’re
not engaged.

A smaller, loyal audience that actually interacts with your content is far more valuable than vanity metrics.

𝗠𝘆𝘁𝗵 #𝟱: “𝗦𝗘𝗢 𝗜𝘀 𝗮 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗧𝗮𝘀𝗸”

SEO is not a “set it and forget it” game.

It’s an evolving strategy that requires regular updates, fresh content, and staying in tune with 
changing algorithms.

𝗠𝘆𝘁𝗵 #𝟲: “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁”

Good marketing is like planting seeds: it takes time, nurturing, and consistency.

Sure, a viral campaign can bring quick results, but long-term growth comes from building relationships 
over time.

Marketing isn’t about shortcuts or following one-size-fits-all advice. It’s about strategy, consistency, and truly understanding your audience.

By letting go of these myths, you can focus on what really works: building meaningful connections, delivering value, and creating lasting impact.

---

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♻️ Share with someone stuck chasing marketing “shortcuts.”

People don’t just click. 
They decide.

Your job is to make that decision easier.

→  “Just add a CTA.”

It’s the go-to advice when a page isn’t converting.

But here’s the real issue:

A CTA doesn’t work in a vacuum. You can’t shortcut trust, clarity, or motivation.
And you definitely can’t paste over a strategy gap with a button.

The story leading up to it has to make them care.

So what 𝘥𝘰𝘦𝘴 work?

A conversion-first flow that builds:

→ 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦: “This is for me.”
→ 𝘛𝘳𝘶𝘴𝘵: “These people get it.”
→ 𝘋𝘦𝘴𝘪𝘳𝘦: “I want this outcome.”
→ 𝘜𝘳𝘨𝘦𝘯𝘤𝘺: “I shouldn’t wait.”

Only after you’ve built that foundation does your CTA carry real weight.

Every element before the button should be doing the heavy lifting: Educating. Earning belief. 
Reducing friction.

A great CTA doesn’t rescue a weak page.

It rewards a strong one.

---

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What is a Conversion-First Flow?

Your website might not be broken,
But it might be holding you back.

It happens slowly.

You launch something you’re proud of… and then life moves on.

New strategy. New team. New customers.

Same website.

Fast-forward a few years, and it’s no longer aligned with what your brand is today or where you're trying to go.

Here are 7 signs your website is stuck in the past, and how to fix it before it starts costing you 
real opportunities:

→ Your hero still says “Welcome to our website”

→ You still have a slider

→ You hide your pricing “for the conversation”

→ Your mobile experience is barely usable

→ You’re still using words like “synergy” and 
“cutting-edge”

→ Your blog hasn’t been updated since 
the last redesign

→ It looks nice, but doesn’t do anything

The fix? Start with honest reflection.

Does your current site reflect who you are, what you do, and why you're the right choice today?

Your website is often the first impression.

Make sure it reflects the business you’ve become, not the one you were three years ago.

What’s one outdated website detail you secretly hope never makes a comeback? Let’s hear your personal "please no" list below.

---

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♻️ Share with a team whose site no longer reflects them.

Outdated Website Energy: 7 Red Flags to Watch For

Short-term wins feel great.
Until you realize you’re stuck chasing them.

You launch a campaign. Traffic jumps. Leads roll in. It feels like progress.

But a few weeks later?

The numbers plateau. The pipeline dries up.

And you’re back to scrambling for the next “quick fix.”

Here’s the problem: Short-term wins aren’t strategy. They’re just tactics in disguise.

And if that’s all your marketing is built on, long-term growth never gets a seat at the table.

Here’s what short-term thinking can cost you:

𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 – because you optimized for volume, not quality.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗻𝗼 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 – because they’re disconnected from your brand’s larger story.

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 – because it was redesigned without a strategy behind it.

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 – because your team’s in a constant cycle of execution with no compounding results.

If it feels like your marketing engine is always running, but never gaining traction, his is probably why.

Here's how to break the cycle:

→ Recalibrate your KPIs.
→ Build marketing assets, not just campaigns.
→ Align teams around the long game.
→ Test fast, but optimize slow.
→ Get leadership buy-in for long-term investment.

Quick wins are tempting. Especially when leadership wants results now.

But marketing that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 takes time, alignment, and a strong foundation.

The best brands don’t just show up fast. They show up consistently, and keep showing up better.

What’s one short-term win you’ve chased that didn’t pay off long-term? Or one long-term play you’re glad you stuck with?

---

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Considering a redesign? 
You don’t have to lose weeks of productivity to 
make it happen.

“𝘏𝘰𝘸 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘥𝘰 𝘸𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘪𝘯 𝘢 
𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘳𝘦𝘥𝘦𝘴𝘪𝘨𝘯?”

The classic question. 

We get it. You’ve got a million things on your plate, and the last thing you want is to get buried in the details of a website redesign.

Here’s the deal: We do the heavy lifting. You won’t be bogged down in every pixel or line of code. 

But your insights at key moments will ensure the final product reflects your brand and drives the results 
you need.

Here’s how we handle it:

→ Strategic Kickoff
→ Content & Messaging Review
→ Design Feedback
→ Ongoing Approvals
→ Post-Launch Optimization

You’ll be part of the process when it counts, but we’ll do the bulk of the work. 

From strategy to design to launch, we’ll guide the project and keep things running smoothly so you can focus on growing your business.

---

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Your Role in a Website Redesign

Web years move fast. 
If your site’s standing still, it’s falling behind.

How often should you redesign your company website?

Short answer: 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘸𝘰𝘯𝘥𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

Your website doesn’t age like wine. It ages like milk.

That shiny new launch you were proud of 3 years ago?

In web years, that’s ancient. Especially if your business, your audience, or your goals have evolved (and they probably have).

So how often 𝘴𝘩𝘰𝘶𝘭𝘥 you redesign?

Here are some baseline rules to keep things fresh, and your customers happy:

→ Every 2–3 years

→ Anytime performance dips

→ After major brand or product changes

→ If your team avoids utilizing it

→ When it stops working across devices 
(or for your users)

A redesign isn’t just about looking better.

It’s about 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 better for your customers, your team, and your growth goals.

When was the last time you redesigned your site? And what finally pushed you to do it?

---

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When Do You Really Need a Website Redesign?

You wouldn’t ignore sales KPIs. 
So why ignore your website’s?

We set KPIs for campaigns.

We obsess over them in sales.

But somehow, when it comes to websites, one of your most valuable digital assets, they rarely get held to the same standard.

That’s a miss.

Because your website isn’t just a homepage and a nav bar. It’s a conversion engine, a brand ambassador, and a sales assistant that works 24/7.

It deserves a job description and KPIs to measure if it’s doing that job well.

Here are the metrics every high-performing website should be accountable for:

→ Conversion Rate
→ Lead Quality
→ Bounce Rate (and why)
→ Time on Site + Scroll Depth
→ Sales Team Feedback
→ Bonus: KPI Alignment

Websites should be treated like any other part of your revenue strategy: built with intent, and measured 
with precision.

If yours isn’t being evaluated like the rest of your team, don’t be surprised if it’s underperforming like it’s not part of the team.

What KPIs are on 𝘺𝘰𝘶𝘳 website’s scorecard?

---

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♻️ Share with a team expecting results without tracking KPIs.

Most websites rush the ask. 
That’s why users ghost.

You're excited. You 𝘵𝘩𝘪𝘯𝘬 it's going well.

So you pop the question: “Can I have your email?”

They hesitate. Smile politely.

And then disappear forever.

The truth is, most websites rush the relationship.

They ask for personal info before earning trust.

No value. No clarity. No reason to say yes.

If your form fill rate is low or your leads are junk, it’s probably not your CTA.

It’s what came before the ask.

Here are the rules for building trust 𝘣𝘦𝘧𝘰𝘳𝘦 you ask 
for anything:

→ Give before you get
→ Be clear about what they’ll get
→ Avoid bait and switch tactics
→ Use micro-conversions to warm them up
→ Speak like a human, not a funnel
→ Design for trust

People don’t share their contact info because you 
want it.

They share it when they believe you’re worth hearing from again.

That doesn’t come from clever copy or flashy buttons.

It comes from clarity, consistency, and a little patience.

So the next time you ask for an email, ask yourself: Would I give 𝘮𝘺 info here?

What’s the fastest way a website has lost your trust? Drop your story in the comments. We’ve all seen some form-fails.

---

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♻️ Share with anyone losing leads at the form.

If your website's a priority, 
Don’t treat it like a side project.

Should we handle our website redesign in-house or bring in an outside agency?

It’s a smart question, and the answer depends on your team’s goals, capacity, and the complexity of 
the project.

Here’s how to think it through.

Your internal team might be the right fit if:

 → You have in-house strength across strategy, UX, content, design, and development

→ You have clear ownership and time to give the project focused attention
 
→ The goal is a refresh or incremental improvements

→ Everyone is aligned, and you have the breathing room to work through it internally

But when the stakes are higher, timelines are tighter, or capacity is stretched thin, a trusted agency partner can make the process more manageable and
more successful.

Here’s where an outside partner brings value:

→ Dedicated focus and end-to-end experience
→ Fresh perspective
→ Reliable momentum
→ Goal alignment from day one
→ Data-backed decisions

There’s no single right way to approach 
a website redesign.

But asking the right questions upfront can make 
all the difference:

→ Do we have the bandwidth to take this on with care?

→ Is this a light refresh or a deeper strategic shift?

→ Are we looking for outside perspective to help 
us grow?

If your project calls for structure, clarity, and dedicated attention, the right partner can help you get there with less stress and stronger results.

---

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♻️ Share with someone weighing agency support.

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