CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Since when did clean formatting = AI?
Em dashes and bullet points aren’t crimes

Lately, there’s this weird pressure to strip out em dashes, add in spelling mistakes, or avoid clean formatting just to prove a human wrote it.

That’s a problem.

Writers shouldn’t have to unlearn clarity, remove helpful structure, or rethink their voice just to avoid the “sounds like AI” label.

Em dashes aren’t the enemy. Neither are H2s, bulleted lists, or smart, scannable sentences.

They’re tools. And they’ve been part of good writing long before the internet decided to play detective.

If your writing is clear, well-paced, and useful, then it’s doing its job. Whether or not someone assumes it came from a human, a machine, or a little of both.

---

Follow Jeff Gapinski for more content like this.

♻️ Share with someone hiding their em dashes.

CRO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

I make websites for founders doing $1M+ who stopped sending prospects to theirs | Girl Dad | Jesus Follower

If you're afraid to send people to your website, I can help.

I didn't get into this to build websites.

I got into it because I wanted to make an impact.

That's why I chose engineering in the first place. 
I thought I'd work for Lockheed Martin, solve real problems, help people.

Then I got there and realized: most of my work would never see the light of day. 

Government red tape. 
Endless approvals. 
Projects that died in committees.

I wasn't helping anyone. I was filling out paperwork.

So I left.

Started building websites for friends who were running businesses. 
Small projects at first. Nothing fancy.

But something clicked.

A founder would come to me with a website that wasn't working. 
Confused messaging. No clear path. Traffic coming in, but no one converting.

We'd rebuild it. Make the offer clear. Speak to the customer, not about the company.

And within days, leads started coming in.

That's when I realized: this is the impact I was looking for.

Not some project that might matter in five years. Immediate transformation. 
A business doing great work, finally able to communicate it in a way that brings customers to them.

Here's the problem most founders don't see:

They think their website is just something they have to have. 
A box to check. "Every business needs a website."

But they don't believe it can actually sell for them.

So they build a site that's all about the company. 
What they do. How long they've been around. Their process.

And their prospects land there, get confused, and leave.

The website isn't selling. It's just sitting there.

Now I help $1M+ founders fix that.

Here's how it works:

(1) We hop on a free 30-minute discovery call to diagnose what's wrong  
(2) Together we create a blueprint with an entirely new website experience
(3) In 4 weeks the website is live. No 6-month rebuilds.  
(4) You start getting leads while you sleep

Results I've helped clients get:

- Chris went from 2 calls/month to 2 calls in under 24 hours
- Matt increased his MRR by multiple 5 figures since launching his new website
- Tony got more qualified leads in 10 days than the previous 6 months combined after launching his website

You've built something that actually helps people.

Your website should make that obvious.

Book a free 30-minute discovery call in my featured section. 

I'll show you exactly what's keeping prospects from reaching out.

taplio

The Battle

Jeff Gapinski

Luke Netti

Followers

Posts

Engagements

Likes

Performance ScoreJeff Gapinski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Gapinski

Luke Netti

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Gapinski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeff Gapinski's LinkedIn Performance