Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Prestige Financial Services

Key Accountabilities:
● Responsible for providing galvanizing leadership to a team of data scientists, a team of data analysts, and a team of BI developers effectively developing their capabilities and expanding their responsibilities
● Relied upon to seamlessly collaborate with CFO and Pricing Committee to develop and implement our pricing strategies
● Depended upon to manage production machine learning models ensuring targets business objectives are met
● Proficient risk counterpart for the originations committee, servicing committee, pricing committee and executive credit committee

VP of Data Science & Analytics

Key Accountabilities:
● Responsible for providing galvanizing leadership to a team of data scientists and analysts, effectively developing their capabilities and expanding their responsibilities
● Relied upon to seamlessly collaborate with CFO and SVP of Structured Finance to transition the ALLL (allowance for loan and lease losses) to follow CECL (current expected credit losses) guidelines
● Depended upon to manage production machine learning models ensuring targets business objectives are met
● Proficient risk counterpart for the originations committee, IT steering committee and executive credit committee

Key Accomplishments:
● Engineered the development and deployment of four machine learning credit scoring and pricing model reducing vendor costs by over $1M per year
● Supervised the creation of an NLP model used to monitor collectors text messages for compliance violations; monitors 2.9M text messages per year, 73% decrease in potential compliance violations
● Mentored a direct report in the creation of enhanced net loss forecasting models using state of the art machine learning and natural language processing models; reduced error rate from 30% to 5.5% at time of funding
● Created a book value prediction model that predicts the book value of a vehicle with an error of 7%.  Used to populate the book value of vehicles on the inventory page of our new dealer portal.  Pulling the actual value for each dealership and all vehicles on their lot would cost roughly $120,000 per year.

Director of Analytics

Key Accountabilities:
● Responsible for accurately developing and monitoring new credit underwriting models to approve applicants
● Relied upon to create or improve departmental reporting capabilities, effectively educating stakeholders with data-visualization and predictive modeling

Key Accomplishments:
● Orchestrated process improvements including the removal of an outdated secondary pricing system; System decisioning increased from 77% to 88%; Approval Rate increased from 28% to 32%
● Innovated cumulative net loss forecast improvements; Old method = loss timing curve only; New method = combination of loss timing curve, regression, probability of default/exposure given default/loss given default
● Championed monthly net loss projection improvements by transitioning from using static pools and roll rates to an ARIMA model, which resulted in decreasing MAPE from 22% to 8.5%
● Successfully distilled Risk Summary into a focused presentation of application statistics, monthly loss projections, vintage loss projections, recovery performance, early performance summaries, and collections statistics
● Consistently received annual promotions, from Risk Analyst I to Risk Analyst II, then Risk Analyst III, and most recently into Vice President role

Risk Analyst

1776 Faux Farmhouse

Key Accountabilities:
● Responsible for maintaining websites, developing content for our newsletters Upgrade Your Builder-Grade and The Saturday Social, and providing analytical support for all social media platforms
● Relied upon to seamlessly collaborate with brand managers ensuring that deliverables are met and that contracts are executed as required
● Depended upon to meet key business objectives: growing company revenue, providing areas for audience growth, & expanding into new product areas

Key Accomplishments:
● Helped grow our social media audience from 9k on Instagram to over 119k followers by using machine learning and content analytics; resulted in 20.7M impressions and an average daily reach of 44.92% in 2022
● Developed and released the 1776 Faux Farmhouse website complete with 2 DIY courses and future courses in development
● Engineered growth for our newsletter – Upgrade your Builder-Grade – from 200 subscribers to 5k subscribers by using automation, a/b testing, and website analytics
● Encouraged growth on TikTok going from 0 to 140k followers using the same content analytics strategy used for Instagram; resulted in 6.4M views and 250K engagements in 2022

Co-Founder

Brigham Young University

• Teaching Assistant for Stat 462: Quality Control and Industrial Statistics
• Teaching Assistant for Stat 512: Stat Methods for Research 2

Teaching Assistant

• Research on belonging among junior high students using cluster analysis

Research Assistant

Springville Dentistry

• Filed and pulled patient charts for the following day
• Filed insurance paperwork
• Performed lab work on cad cam machine
• Made crowns

Office Assistant

Riverwoods Surgery Center

• Made purchases of medical supplies while adhering to a budget
• Analyzed the cost of surgeries and looked for areas for improvement
• Stocked medical supplies

Assistant Purchasing Manager

VP Analytics | 145k Instagram | 145k TikTok | I teach creators how to grow their business using analytics.

Hey, I'm Michael 👋🏻

I'm an executive by day and DIYer by night! Together with my wife Nicole Francis we've built 1776 Faux Farmhouse into a community of over 250,000 people. We've been in your shoes and know what it's like to build an audience.

Our newsletter, The Saturday Social, shows you our secrets. It's a behind the scenes look at 1776 Faux Farmhouse and shows you exactly how we grew our community using analytics.  

I've always been a huge fan of data science and analytics. From the minute I started working in finance I knew that data could transform companies if used properly. And so far it has!

My Results as an Executive:
● Orchestrated the development of internal AI-powered credit scoring and pricing models; over $1M per year reduction in vendor costs, $6.6M projected net loss saving per year, 100% increase in approval rate
● Supervised the creation of an NLP model used to monitor collectors text messages for compliance violations; monitors 2.9M text message per year, 73% decrease in potential compliance violations
● Spearheaded partnership with Zest AI to conceptualize and deploy the 1st AI-powered credit scoring model in the subprime auto lending industry

In 2020, while completing my Masters in Data Science at Northwestern, Nicole and I were slowing building a community while tackling DIY projects around our home.  

In the beginning things were slow, between August 2019 and October 2020 we grew to 5500 followers.

During that time period we tried strategies involving follow for follow, engagement communities, and tours. It doesn't work! It's all fake... There is no hack to building a community except your content.

In October of 2020 Nicole and I had an epiphany. If large corporations use analytics to become better, why can't we?

We went all in on data, data science, and analytics to improve our content. We even used machine learning to predict what content would perform best with our audience. 

And from that point, things have exploded!

Our Results at 1776 Faux Farmhouse:
● 120k+ people following our DIY inspiration on Instagram
● 140k+ people following our DIY inspiration on TikTok
● 50M+ impressions in the last 2 years
● 7X'd revenue in 2022 compared to 2021

If you want to learn more about how we did this, you can sign up for my newsletter.

THE SATURDAY SOCIAL

Get 1 actionable stat every Saturday to launch, improve, & grow your social media using analytics in less than 5 minutes! Join 5,000 other enthusiasts and content creators in this broadcast.

👉🏼 GO HERE: https://creators.1776fauxfarmhouse.com/previous-newsletters/

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