Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I'm obsessed with this brand's genius cart setup. 🔥🔥🔥🔥
It's a perfect example of how simple, strategic tweaks can have a BIG impact on your conversion rates. 
As a CRO expert, I'm a big fan of what this brand (@Girlfriend) has done here.
They've nailed two simple yet game-changing tactics:
1. Free shipping upsell: 
➜ By highlighting that customers are just $29.60 away from unlocking free shipping.
They're cleverly encouraging bigger orders.
It's a win-win.
Customers get free shipping.
The brand boosts its average order value.

2. Impact choice: 
Consumers today want more than just products.
They want brands with purpose.
➜ Letting customers choose where 1% of their purchase goes as a donation is such a smart move. 
(creating an emotional connection ➜ increase the likelihood of conversion ➜ repeat sales 🛒💸) 

These small but mighty optimizations can supercharge your sales. 
Don't underestimate the power of a well-optimized checkout process. 💪

JSESSIONID

li_at

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

We analyzed 10,000 Newegg reviews. 
Here's what we found.

1. Customers crave detailed product information
One thing became crystal clear: 
buyers want information. 
They want to know exactly what they're getting before hitting that “Buy” button.
The reviews consistently highlighted frustration with lack of detail..
(whether it was specs, compatibility, or clear usage instructions)

2. Fast Shipping = Happy Customers
It’s no surprise but it’s worth repeating—speed matters.
Many reviews pointed out how fast (or slow) shipping influenced their experience. 
The faster the delivery = The more likely customers were to leave a positive review.

If you can speed up your shipping process—even just a little bit—you’ll see the impact on your customer satisfaction.

3. Customer service is a dealbreaker
Poor customer service came up in a TON of negative reviews.
- a delay in responses
- unhelpful staff
- unresolved issues 
= led to one-star ratings. 
On the flip side, brands that responded quickly and helped resolve problems earned customer loyalty. ⭐⭐⭐⭐⭐

4. People trust reviews, not marketing
One key takeaway.
Customers trust each other more than they trust your marketing copy. 
Don’t just ask for reviews. 🙅♂️
Make it easy for your customers to share their experiences. 
Leverage those reviews in your marketing to build trust.

Marketing's biggest is: “Know your customer”
I just left a meeting where a CMO proudly showed off their 47-page customer persona document.
It was completely useless.
Let me tell you why most "customer research" is pure fiction...
Last year, I worked with a ecom startup that spent $50K on customer research.
They created detailed personas.
Built customer journey maps.
Ran focus groups.
Then they launched.
And failed spectacularly. 😔👎

Here's what nobody tells you about "knowing your customer"

Page 1:
Marketing's biggest is: “Know your customer”
I just left a meeting where a CMO proudly showed off their 47-page customer persona document.
It was completely useless.
Let me tell you why most "customer research" is pure fiction...

Page 2:
Here's what nobody tells you about "knowing your customer":
1. The data trap
Your customers lie.
(not intentionally)
But they lie about:


➜ How they make decisions
➜ What they value
➜ Why they buy

Real story: 
We asked customers if price matters.
They said: "Not really."
Reality: 82% abandoned cart due to price.

Page 3:
2. The persona fallacy
Meet "Tech-Savvy Tom, 35, urban professional"
Except...
Real Tom might be:
• Having a bad day
• Distracted by his dog
• Just fighting with his boss

Personas ignore context. 
Context is everything.

Page 4:
3. The research delusion
❌ You're not actually getting truth in focus groups.
You're getting performance art.
I watched a customer say they "always read product descriptions carefully."
Their heat map showed they spent 2.3 seconds scanning them.

Here's what actually works:
👉 Watch don't ask
How?
- Track actual behavior
- Study heat maps
- Monitor cart abandonment
- Analyze search patterns

Page 5:
4. Accept chaos
Customers are chaotic humans.
They are not data points.

The most valuable thing I've learned:
Your customer at 9 AM is different from your customer at 9 PM.
Same person.
Different context.
Different behavior.

Page 6:
My controversial take:
Stop trying to "know" your customer.
Start trying to understand their chaos.
The companies winning right now?
✅ They build flexible systems that adapt to chaos.
❌ Not rigid personas that ignore it.

Follow me for more unfiltered truths about marketing myths.
P.S. If you're still building 47-page persona documents, we need to talk.

I don't usually share my CRO secrets.
But this is too good to keep to myself 👀
These aren't just strategies.
They're proven formulas for growth (and I don't give them away easily)
But today, I'm making an exception. 
Because the 3-part formula I'm about to share with you is simply too powerful and profitable to keep under wraps.
Introducing...My Favorite Money-Making CRO Formula:
1. Data Mining: 
➜ It all starts by digging deep into your customer data. 
➜ Look for the gold hidden in second-order conversions.
(a.k.a those who come back a second time)
They often show patterns in product preferences or buying combinations.
➜ Then, pay ay close attention to customer journeys: 
Where are people getting stuck or leaving? 
What product bundles, page layouts, or offers drive repeat purchases? 
This part is where you first create targeted optimizations

2. Strategic Placement: 
With your data in hand.
Time to strategically place these data across your site. 
For example:
The post-purchase page is often overlooked.
But it’s the perfect spot to offer:
➜ smart upsells 
➜ cross-sells. 
➜ complementary offers
Your customers are already excited about their purchase.
Use that momentum to suggest products that pair well with what they’ve already bought.

3. Perfect Timing: 
Timing is everything. 
When your customer is fully engaged...
Make it easy for them to buy by:
➜ reducing friction
➜ streamlining the funnel
➜ showcasing clear benefits. 
(Don’t miss the chance to act on current trends, seasonal demands, or real-world events that may be influencing their buying decisions too.)
You want to capitalize on that high-intent momentum and convert as many leads as you can.

if you're after real, sustainable growth (not just vanity metrics).
This is the formula you need.
Use this intel wisely, my friend. :)

If you're after real, sustainable growth (not just vanity metrics).
This is the tried-and-true formula that's delivered incredible results for me (and my clients):
The High-converting First Fold Stack:

👆 Top:
• Lead with a killer value prop
This is your hook—your chance to tell them, “Here’s what’s in it for you.”

👉 Middle:
Add credibility and trust with elements like:
• Press logos
• Trust badges
• Review count
This layer shows them you’re legit and trusted by others.
So they feel confident in sticking around.

👇 Bottom:
• Finally, give them ONE clear action to take. 
Avoid any competing buttons or extra choices—just a simple path forward.

Nail these three elements, and you're well on your way to converting way more visitors. 🛒🛍️

What Wuffes gets right about CRO 🐾
I was scrolling through pet wellness brands when Wuffes really caught my eye. 
You know when something just clicks? 
That was it for me.
So, why did Wuffes stand out? 
Simple: they've nailed their value proposition right above the fold. 
(this isn't just cute – it’s conversion genius)
Here’s why:

📌 Clear benefit, No fluff 
They know their audience wants quick, tangible results. 
The main message? 
It’s crystal clear
No complicated jargon 
Just a simple, powerful, and result-driven headline.
➜ “Better joint health in 3 weeks.” 

📌 Trust signals
Right at the bottom, they’ve got trust-building icons like:
- Made in the USA
- Science-Backed
Which helps customers feel secure.
Especially when shopping for their pets. 
(Wuffes makes sure to give them that peace of mind)

📌 Strong CTA
Wuffes does it without any over-complication.
That “SHOP NOW” button is 
- bright and easy to spot
- impossible to miss
Guiding customers effortlessly towards the next step.

The secret to quick conversions?
Highlight the problem your product solves within 5 seconds.
If you don’t grab your visitor’s attention fast.
They’ll click away and jump to your competitor’s site.
(and trust me, you can't afford that)

Wuffes

Warby Parker's $2B empire is built on 8 conversion triggers.
98% of online shoppers hesitate to buy glasses online.

Their solution? 

 Destroy every single objection

Here’s how they obliterate every objection:
1. Home try-on = Trust first, buy later
Warby Parker’s free home try-on eliminates the #1 objection: 
➜ “How will they look on me?”
The clear 3-step process (Pick → Try for 5 Days → Return & Order) simplifies everything, reduces anxiety, and invites engagement.

2. Style quiz = Guided choices
They know decision fatigue is real. 
A style quiz personalizes recommendations.
Making customers feel understood and reducing analysis paralysis.

3. Catering to ALL mindsets = Genius product categorization
⤷ "Price" hooks budget-conscious shoppers.
⤷ "Bestsellers" taps into social proof.
⤷ “New Arrivals” + “Trending Now” target trendsetters.
Warby Parker doesn’t leave any customer persona uncatered.

4. Virtual try-on = Magic tech for confidence
A virtual try-on tool is a game-changer. 
Customers get to see how frames look on their face before committing.
(without stepping into a store)

5. Risk-free incentives = Seamless experience
Free shipping, free returns, scratched lens replacement, and a starting price for prescription lenses remove friction and build trust.

6. Dual CTAs = Conversion mastery
⤷ “Select lenses and buy” fast-tracks ready buyers.
⤷ “Try at home for free” serves hesitant customers.
Their dual CTA strategy meets customers exactly where they are in the buying journey.

7.Objection handling = Addressing fear head-on
Warby Parker knows not everyone is ready to buy glasses online. 
They acknowledge the hesitation and offer solutions—not excuses.

8. Each bullet point highlights a key benefit or feature of Warby Parker's offerings.
Such as:
- free shipping
- free returns
- free scratched lens replacement
- acceptance of FSA/HSA/insurance.
9. Beyond Glasses = Full Eye Care Experience
Warby Parker isn’t just selling glasses.
They’re selling comprehensive eye care.
Including:
- eye exams, contacts, and FSA/HSA/insurance acceptance

Warby Parker didn't sell glasses. 
They sold CONFIDENCE.

My product description was so baaad, my mom bought from our competitor.
(yes. my own mother)
The woman who still has my macaroni art from 2nd grade.
(emotional damage intensifies)
That little wake-up call forced me to get serious about my product copy. 
So, I developed a framework that’s not only mom-approved but powerful enough to make her switch back.
The “Product Description Framework” that brings mothers back:
Step 1: Find your best seller
Let’s make your top product shine like it deserves.

Step 2: Use a formula that matches your product type.
For Fashion items:
Perfect for [occasion]"
"Fits like [comparison]"
"Feels like [sensation]"

For Tech gadgets:
"Solves [problem]"
"Specs at a glance ↓"
"Real use: [scenario]”

For Beauty products:
"Unlike [common issue]"
"Results in [timeframe]"
"How to apply: [steps]"

Step 3: Watch mom-approved sales roll in 🛒💰

Save this framework. 
Test it today. 
Make your mom proud. 😊
(P.S. Because, honestly, if you can win over your mom, you’ve won the game 🙌)

The “cheat code” for creating irresistible product pages (and killing abandoned carts 🔪)
This screenshot I took from BetterLungs is LOADED with conversion-boosting elements:
Here’s how you can steal ALL of them (to optimize site too):
1. Clear benefits up front - right next to the product name.
Instead of just listing features like most brands do.
They focus on how their product can improve their customer's life. 
List specific benefits like:
- helping to clear mucus
- minimize coughing
- support respiratory health. 
These targeted points address customer pain points directly.

2. Sweeten the deal with subscriptions
Offer a subscription service with perks like:
- 20% discount
- priority fulfillment
- a free gift 
It's a win-win: your customers get a better deal, and you secure repeat business.

3. Show off positive reviews and ratings.
With a 4.4/5 rating from over 1,300 reviews.
BetterLungs reassures customers that they’re making a good choice. 
Social proof is one of the most powerful tools in CRO
(seeing others have had positive experiences can kill hesitation 🔪)

4. Use visual aids for “dosage and results”.
Make it easy for customers to understand your product. 
How?
Use clear, concise language and visually appealing graphics to explain:
- dosage
- usage
- expected results within [timeframe]
When customers know what to expect.
They feel MORE confident hitting “Add to Cart.”

Don’t just treat your product page as mere sales pitch.
Turn it into a helpful guide that helps customers make confident, informed choices.

You know that feeling when you land on a website and just... get lost?
• tons of links
• confusing labels
• way too many options. 
It's like they WANT you to abandon ship.


(well, I'm about to share something controversial)
The secret to great navigation isn't complex menus. 🙅♂️
It is: Simplicity. Clarity. Recognizable signposts. ✔️

Trust me, I've built navigation for hundred ecommerce stores. 
The winning formula is surprisingly simple.
Here's how you can fix yours:

1. Streamlined Structure: 
First thing’s first—less is more. 
Limit your main menu to 6-8 items max.
Focus on your core products or categories. 
Every extra link is a distraction, and every distraction dilutes the customer’s experience. 
When I say "laser-focused,". 
I mean laser-focused. 
The fewer choices you give.
The easier it is for customers to make a decision.


2. Meaningful Icons:
Icons are not just decoration. 
They’re like digital traffic signs ➜ guiding customers on their journey. 
Use simple, intuitive visuals next to each stuff that’s easy to recognize. 
For example:
- 🛍️ Shop
- ⭐ Best Sellers 
- 👨💻 About Us

3. The Psychology of "Scannable":
Think about how “you” actually browse websites:
- You don't read - you scan
- You look for signposts, not paragraphs
- You buy from what's immediately obvious
So why not give your customers what they’re searching for?

That's the secret power of simple navigation with visual cues.
When navigation is simple, the brain doesn’t have to work hard to figure out what to do next. 
Smoother. Faster ➜ Decision-making 

I tested this exact formula for an outdoor gear client:
- Restructured top nav to 7 items
- Added matching, easy-to-understand icons.
- Removed dropdown menus (goodbye, clutter!)

In the first 2 weeks, the results were dramatic:
- Avg session duration +42% 
- Pages/session +31% 
- Bounce rate -27%

The hard truth:
People don't buy from navigation.
But bad navigation?
That guarantees they won’t buy at all.

Take every piece of advice here with a grain of salt. 🤏
I’m just some random guy on the internet, sharing what I’ve learned on my own journey.
 So, my experiences might not translate 100% for you 
(and that’s perfectly fine)

But, if there’s one takeaway I want you to remember, it’s this:

Don’t blindly follow any advice.
(including mine—without testing and adapting it for your own situation)
What worked for me might not work for you. 
Your business, your customers, and your strategies are unique.
They deserve the same level of thoughtful consideration (and customized approach).
Here’s the nugget of wisdom I want to share with you:
👉 Experiment
👉 Test
👉 Learn

In e-com (and really, in any business).
Growth doesn’t come from following someone else’s blueprint to the letter.
It comes from learning through your own experiments, iterating, and improving along the way.
When you come across advice, strategies, or tips—whether from blogs, videos, or even well-meaning experts.
(don’t just adopt them blindly 👨🦯)
Ask yourself:
➜ Does this align with my business goals?
➜ Will this work for my specific audience?
➜ How can I tweak this to fit my brand, my voice, my style?
Because the truth is, what works for one person might not work for another. 
(and that’s the beauty of the process)
It’s all about finding what resonates with your audience and continuously optimizing your approach.

So, here’s what I suggest: 
Take the advice that resonates with you, but always adapt it to your unique situation. 
Whether it’s CRO tips, design tweaks, or marketing strategies— find what works for YOU, and refine it. 😉 🛠️

Stop relying only on conversion rate. 
It’s not telling you the full story. 

Here’s nobody telling you: 
looking at the conversion rate on your dashboard after making changes to your landing pages or website isn’t enough.
I know—it’s tempting to just glance at that number and assume things are working or not working. 

But here’s why that approach is a mistake:
 - It doesn’t take external factors into account.
- It gives you ZERO actionable insights.

Think about it: when you make changes to an ad or an email, do you just look at the overall performance? 
No, you test it, right? 
You run a split test with tools like Klaviyo or Meta to get more precise data.
The same logic applies to your website.
You need to consider the external factors that could be affecting the performance of the changes you’re making. 
And the best way to do this is through proper split testing.
How?
Use tools like:
- Intelligems or Convert.com 
to split test the exact elements you’re changing on your site.

This way, you’re getting direct feedback on those specific changes.
(and most importantly, you’re gaining actionable insights)
 not just relying on vague conversion rates.

Here are the key metrics you should be tracking with CRO:
1. Sample size:
How many visitors in each variation? 
➜ Aim for 10k+ to ensure you’re working with a solid sample.

2. Test length:
Don’t rush it. 
Your test needs to run long enough to be statistically significant. 
Aim for:
➜ 80% statistical power
➜ 93% significance
➜ at least 2 weeks of data.

3. Revenue per Visitor:
This one’s critical. 
It shows you the financial impact of the test on each visitor. 
It’s not just about conversion.
It’s about actual revenue.

4. Profit per Visitor:
Is the test improving your bottom line? 
This is the metric that really matters because you can’t pay your bills with just a conversion rate.

Here’s the process I recommend:
1. Initial QA: 
⤷ When launching a test, make sure it’s set up correctly.
2. Track for 4-5 days: 
⤷ After the first few days, do another QA check to ensure the metrics are tracking properly.
3. Wait 7-10 days: 
⤷ After about a week, you’ll have a good idea if the test is working. 
If the numbers aren’t moving in the right direction...
It's time to reassess and possibly end the test to avoid unnecessary financial loss.

So, the question is...
Is conversion rate entirely useless? 
No.
BUT it’s not enough on its own.
When combined with the metrics above + proper split testing. 
you’ll get the actionable insights you need to make:
- data-backed, profitable decisions for your website.

Stop chasing vanity metrics. 
Focus on what actually drives your bottom line.

convert.com

Convert.com A/B Testing Software

As a professional online shopper (yes, it's a thing), I can confirm Adddidas nails CRO. 

Here's why:

1. This hero image immediately communicates the product's purpose and target audience (soccer players focused on scoring). 
⤷ It's concise, impactful, and speaks directly to the user's aspirations.

2. Zoom-in feature
⤷ The ability to zoom in and out on the product image is essential for online shoppers. You need to see the details, the texture, the quality. 
Adidas understands this.

3. Sizing is the biggest gamble with online clothes shopping.
Adidas tackles this head-on. 
⤷ Clear "in-between sizes" advice and a detailed size guide take the guesswork out of the equation.

4. Providing a link to a detailed size guide reinforces the commitment to helping customers find the perfect fit. 
⤷ This builds trust and reduces the risk of returns due to sizing issues.

5. Highlighting free shipping and a generous return policy reduces purchase risk and encourages conversions. 
⤷ These are powerful incentives for online shoppers.

6. By suggesting complementary items (jersey, training top, shorts, socks).
Adidas encourages customers to add more to their cart, increasing the AOVT 
⤷ This visual presentation makes it easy to browse and consider these additions.

7. This confirmation provides positive reinforcement and reassures the customer that the item has been added to their cart.
⤷ It's a crucial step in the purchase process, reducing anxiety and encouraging them to proceed to checkout.

8. This promotes the Adidas membership program by highlighting a key benefit (unlimited free shipping). 
⤷ It's an attractive offer that frames membership as a valuable benefit, not just a marketing tactic. 

9. "VIEW BAG" Button:
⤷ Guiding the customer towards the next step in the purchase process (reviewing their bag and proceeding to checkout)

10. This section reinforces the customer's choice by summarizing the key product details (name, image, color, size, quantity, price).
⤷ It's a helpful recap that allows the customer to double-check their selection before proceeding. 

Adidas has perfected the art of reducing friction in the online shopping experience.
As a professional online shopper, I can tell you—these elements are more than just nice-to-haves.
They are strategic moves to ensure customers return again and again. 💲💲💲💲

Your shopping cart after seeing “Designer” and “Sale” in the same menu: 
 
(let's talk about impulse control )
Let me tell you about the $500 designer sneakers I absolutely "needed" last week...
(narrator: he did not need them)
I'm a CRO expert, and even I fell for the oldest trick in the retail playbook.
Here's the wild part – I knew exactly what was happening in my brain
and I STILL clicked "Buy Now." 
Let me break down the-not-so-beautiful disaster: 

Page 1:
The Psychology of that "MUST BUY NOW" feeling:
1. The perfect storm 
• Designer brand (status trigger)
• Limited time sale (scarcity)
• Only 2 left! (urgency)

My logical brain: "You have 12 pairs of sneakers." 
My impulse brain: "BUT THESE ARE DIFFERENT!"

Page 2:
What actually happens in your brain:
Your dopamine receptors: 📈
Your rational thinking: 📉
Your wallet: 💀

Fun fact: We make shopping decisions in 2.5 seconds when triggered by the right combination of words.
I tracked my behavior for this post:
• Heart rate increased 15%
• Checked price 7 times
• Made 3 "pros and cons" lists
BUT still bought them anyway 

Page 3:
Know that feeling when you're trying to talk yourself OUT of buying something but end up talking yourself INTO it instead?
(yeah, that's not an accident)

Retailers specifically combine:
➜ Premium words ("Designer", "Exclusive")
➜ Urgency triggers ("Limited", "Sale")
➜ FOMO activators ("Only X left")

Page 4:
My expert opinion:
Understanding the psychology doesn't make you immune. 
But it makes you aware. 

Want to control your “‘impulse”?
My 3 *weird* but effective tips:
1) Screenshot the item and wait 24 hours
2) Calculate how many work hours it costs
3) Text your most frugal friend

Page 5:
The most uncomfortable truth:
We're all susceptible to marketing psychology.
(even those of us who study it)
Your turn - what's your most ridiculous impulse buy story?

Drop it below 👇 

(no judgment, we're all friends here)

Follow me for more honest breakdowns of marketing psychology (and occasional shopping confessions).

P.S. If you see me browsing designer sales, please stage an intervention.

"Where the heck is the search box???" 
*bounces immediately 😤* 
This is one of the many reasons customer leaves your site.
I've tested navigation for [___] stores, and after countless hours of analysis.
There’s one thing I can say for sure: 
The most underrated conversion tool? 
The humble *search bar*. 
It’s not flashy.
It’s not glamorous.
But it's an absolute conversion machine. 

Here’s why:
43% of website visitors go straight to the search bar
That’s nearly half of your traffic. 
Your customers WANT to find what they’re looking for FAST. 
And a well-placed, high-performing search box is the key to make that happen.

Here's what I've proven works best: 
1) Make it easy to spot
You need it:
➜ large 
➜ centered
➜ highly visible
Don't bury it in the corner or hide it under clutter. 
The easier you make it to spot, the easier it is for them to start searching.

2) Intuitive Placeholder Text
➜ Keep the placeholder text clear and simple: "Search products..."
Not some vague, creative nonsense like “Find Your Next Favorite Thing” 
(I mean, what does that even mean?!)
The more direct you are, the less friction there is.

3) Autocomplete
➜ Add predictive search suggestions. 
This boosts discoverability and prevents dead ends. 

4) Give your customers the ability to narrow results. 
Use filters like:
- Size, color, price range (whatever's relevant)
If a customer has to wade through hundreds of results to find the right product, they’re out.
So use filters to find exactly what they want

Remember:
You can have the world's best products. 
But if people can't find them.
You're sunk.

Simple + Personalized = Profitable.
This is how PrettyLitter (7.5M brand) makes it easy (and even fun) to get people to buy their product. 
1) Three simple, guided steps:
• Quantity
• Choose Plan
• Checkout
By focusing on just one decision at a time. 
They keep customers from feeling overwhelmed

2) Personalized choices 
Here’s where PrettyLitter really shines: ✨ personalization ✨
Instead of assuming every customer is the same.
They ask a simple yet effective question:
"How many cats do you have?"
This not only tailors the experience but also ensures customers get the right amount of litter.
(plus, the cute icons? They add personality and fun)

3) Clear pricing
I can't stress enough how much clear pricing matters.
 PrettyLitter gets it—each plan has its price right there.
Easy to understand.
No hidden fees.
No "guess the price" games.

Landing pages killed my first business. 
Then I built 100+ profitable ones - here's what changed.
(sounds dramatic, right? But it's the truth)

When I first launched my business, I thought I had it all figured out.
I spent hours:
- creating landing pages
- tweaking colors
- testing buttons
... trying to get everything perfect

But there was ONE problem.
I didn’t understand the real purpose of a landing page.
I was too focused on how it looked and not how it actually worked.
My landing pages were cluttered, confusing, and didn’t connect with my audience.
As a result, sales never came, and my first business ultimately failed. 👎

Here’s what I learned after building 100+ profitable landing pages for other businesses:

1. Simplicity is key.
Don’t overwhelm visitors with too much information. 
Focus on the core value of what you're offering and guide them step-by-step.

2. Clear calls-to-action.
If your visitor doesn’t know what to do next, they’ll do nothing. 
Make it obvious and easy for them to take the next step.

3. Trust is everything.
Without trust, nothing works. 
- Testimonials
- Social proof
- Transparency 
... build that trust
Show, don’t just tell.

Your customer’s problem = Your solution.
Don’t talk about your product features. 
Talk about the problem your audience is facing and how your solution makes their life better.

4. Test and iterate.
One landing page is never enough. 
Always test different elements to find out what resonates with your audience.

After implementing these lessons…
My business started to thrive, and I’ve now helped dozens of others do the same.

The bottom line?
Your landing page is your salesperson. 
And a poor salesperson won’t close the deal.
Make sure yours knows exactly what to say and how to say it.

I’ve designed 20+ landing pages in the last two months.
Here’s my no-BS approach to building high-converting pages that actually work.
===
Here's my two cents:
Create a PDF for linkedin carousel post:
These are text needed for the PDF, pls check it. 

Page 1: 
Step 1: Scope out the competition
You wouldn’t design a fashion site for an email marketing company, right?
Start by understanding your competition. 
Look at what others in your industry are doing—especially the successful ones. 

Your layout should feel familiar to your ideal customer, so they know they’re in the right place.

Page 2: 
Step 2: Nail the header (aka Hero section)
This is your chance to make a strong first impression.
(get this right and you’re already halfway there)
The hero section should include:

• A clear call-to-action (CTA) (Don’t make visitors guess what to do next)
• A compelling headline (Hook them in right away)
• Social proof (Show them you’re legit—testimonials, logos, reviews)
• A concise description (Brief, impactful text that explains what they’ll get)

Page 3: 
Step 3: Design principles that actually matter
Here’s where most people go overboard.
Keep it simple, keep it clean, and stick to the basics. 
These are the principles that should guide your design:
• Scale
⤷ Make important things BIG.
• Contrast
⤷ Make things pop (but don’t go overboard).
• Alignment
⤷ Keep things tidy. Organized pages convert better.
• Typography
⤷ Choose readable fonts. No one wants to squint.
• Consistency
⤷ Stick to your style throughout the page.
• Whitespace
⤷ Let things breathe. Clutter kills conversions.
• Visual Hierarchy 
⤷ Guide the eye with smart layout choices. Lead them where you want them to go.

Page 4: 
That’s it. seriously.
You don’t need to reinvent the wheel.
Don’t overthink it. 
Keep it simple. 
Keep it focused. 
And always make sure your design speaks to your audience.

I’ve built dozens of landing pages this way, and the results speak for themselves. 

If you follow these steps and focus on what actually matters, you’ll see better conversions. 📈💰

How Allbirds.com made $1M+ optimizing their website.
The secret of their 15% increase in conversion rates that nobody talks about.

Allbirds is an excellent case study in how smart, user-centered website optimizations can lead ➜ to substantial revenue gains.
1. Highlighting new arrivals with a "NEW" badge draws attention and encourages exploration. 
⤷ It caters to customers who are interested in staying up-to-date with the latest trends.

2. Displaying color swatches allows users to quickly see the available color options without having to click through to the product page.

3. This badge leverages the principle of social proof. 
⤷ It's like seeing a "staff pick" or "customer favorite" sign in a store. 

4. This can be especially helpful for customers who are unsure about sizing, materials, or other product details. 
⤷ It's like having a helpful store assistant available to answer your questions.

5. Offering free shipping (on orders over $75) and easy returns within 30 days significantly reduces purchase risk for customers. 
⤷ The store locator ("Visit Us") caters to customers who prefer an in-person experience, supporting an omnichannel strategy.

6. Robust filtering options are essential for large product catalogs. 
⤷ These filters allow customers to narrow down their search based on specific criteria like rating, size (typical size and size purchased), activity level, width, and overall fit. 

7. Display # of reviews and CTA
⤷ The more transparent the feedback, the more likely a hesitant shopper is to click “Buy Now.”

8. This information helps potential buyers assess the relevance of the review to their own needs and preferences. 
⤷ It addresses specific fit and usage concerns.

9. Displaying the reviewer's name (Margaret H.) and indicating that they are a "Verified Buyer" adds credibility to the review. 
⤷ This builds trust and makes the review more persuasive.

10. By clearly stating how much more the customer needs to spend to qualify for free shipping.
⤷ It encourages customers to add more items to their cart.

Why you click on certain products (and ignore others )
The secret behind your shopping decisions at Nordstrom 
1. Easy categories = Quick Shopping Clear categories help you find what you're looking for fast—just like signs in a store pointing you to the right aisle.

2. Important info = Instant Trust 
Each product should show: 
⤷ Image – So you can see what you're getting. 
⤷ Brand – Familiar brands make you feel safe buying. 
⤷ Price & Discount – Clear pricing and discounts help you decide quickly. 
⤷ Reviews – Star ratings and reviews show the product’s worth.

3.. Price ranges & discounts = Urgency 
⤷ Showing price ranges (e.g., "$59.90 - $64.50") and big discounts (e.g., "Up to 53% off") make you feel like you're getting a great deal and push you to act fast.

4. Social proof = Community feel 
⤷ User photos and reviews create excitement and show you the product is popular and loved by others.

6. Flexible shipping = Less hassle 
⤷ Free pickup and delivery options cater to different needs.
Making it easier to buy without worry.
⤷ A “Gift Options” section takes the guesswork out of gift shopping and makes the process simple and stress-free.

7. Clear categories = Easy browsing 
⤷ Clear navigation (Women, Men, Home, Beauty, etc.) makes finding what you want easy and quick.

8. Personalized suggestions = Tailored shopping 
⤷ "Looks Curated for You" shows products based on your preferences, like having a personal shopper guiding you.

The key to getting clicks? 
Clear choices, helpful info, and a personalized experience that makes shopping easy and enjoyable. 
When everything works together, customers are more likely to follow through and buy.

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