Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Justin Bateh, PhD, PMP

Tactical Memo Newsletter

A weekly newsletter with field-tested tactics on managing people, projects, performance, & AI-powered leadership.

Editor in Chief

LinkedIn

As a LinkedIn Learning Instructor, I create practical, high-impact video courses that empower professionals to develop new skills and advance in their careers through practical and accessible online learning.

LinkedIn Learning Instructor

Florida State College at Jacksonville

Florida State College at Jacksonville is a four-year public institution. As a faculty member in the School of Business, I teach operations and supply chain management, project management, applied business statistics, and strategic management. I’ve been honored with 8 distinguished awards for excellence in teaching and instruction, authored 2 books, and published over 17 peer-reviewed journal articles cited more than 700 times by other scholars. I’ve represented the college and participated in 30+ expert media interviews, sharing insights on leadership, management, and business strategy.

Full Professor

Paramount Strategy Firm

Oversaw a team that delivered training and workforce development programs in project management, operations, supply chain management, data analytics, and Six Sigma methodologies to over 14,000 leaders through online and in-person group training sessions, corporate workshops, university and college courses, and private cohorts.

Executive Director

InforMed CME

I started as a research analyst and advanced through multiple promotions over 12 years, ultimately leading the company’s project management, operations, and supply chain strategies. I delivered critical healthcare and continuing medical education programs to over 800,000 physicians and healthcare workers nationwide, including large institutions such as Mayo Clinic and the Cleveland Clinic. I worked directly with the CEO to align strategic goals and oversee a team of direct reports and contractors, ensuring operational excellence across the organization. I led the operational consolidation with an industry competitor and the post-sale integration after a private equity acquisition, before earning my doctorate degree and transitioning into academia and consulting.

COO/Head of Operations

I write about project management, leadership, and AI | Follow to develop skills for faster, smarter, and more efficient project management and to build winning teams | Boost your career with my actionable insights

Most leaders are measured on one thing: outcomes. Titles and strategy decks do not move the needle. What does? The ability to lead people, execute projects, and harness AI to deliver results that matter.

For over 20 years, I have advanced from project manager to COO. I have delivered more than 80 projects and guided teams through high-stakes execution. Along the way, I created the Project Execution Framework™, a 7-step system that helps leaders align stakeholders, cut through chaos, and deliver projects under pressure.

I have taught this framework to more than 25,000 professionals at companies like Microsoft, Johnson & Johnson, Medtronic, Procter & Gamble, Chevron, and Bank of America. 

The lesson is always the same:

--Leadership without execution is just talk.
--Execution without leadership burns people out.
--Ignoring AI makes both slower and less effective.

That is why I built the AI-Powered Project Management Course, a hands-on program where leaders learn to: a) Lead with clarity and trust by building buy-in and eliminating misalignment, b) Deliver projects that matter by keeping outcomes at the center and cutting wasted effort, and c) Leverage AI workflows to automate busywork, surface insights faster, and accelerate decision-making.

These are not abstract lessons. They are survival skills in a world where projects fail daily and AI reshapes work overnight.

CONNECT WITH ME

📩 For inquiries: justin@projectsright.com
➕ Follow me here for daily execution insights
📰 Join my free newsletter for weekly deep dives

HOW I CAN HELP YOU

🎯 Corporate Training
Equip leaders and teams with proven frameworks to improve project execution, strengthen leadership, and integrate AI into daily workflows.

🤝 Team Workshops
Hands-on, interactive sessions that align stakeholders, build trust, and solve real project challenges in real time.

🚀 Cohort-Based Courses
Structured, high-impact learning experiences like the AI-Powered Project Management Course, designed to help professionals lead with confidence, deliver projects that matter, and leverage AI for faster results.

CAREER HIGHLIGHTS

🏢 COO-Level Leadership Experience
📊 80+ Projects Delivered Over 15 Years
🎓 PhD and PMP Certified
📺 LinkedIn Learning Instructor
🛠️ Creator of the Project Execution Framework™
🏆 8x Award-Winning Educator

*Disclaimer: Views expressed on social media, courses, newsletters, or emails are my own and do not represent those of my employer or any affiliated organizations.

Founder

I teach Project & Operations professionals the skills to drive sustainable growth, change, and profitability using data-driven decision making, lean tools, six sigma methodologies, agile projects, and data analytics. I have worked with executives and managers from numerous organizations, including Walmart, Verizon, Amazon, Pearson, UPS, Wiley, Cengage, Medtronic, US Department of Health, CSX, USPS, Blue Cross Blue Shield, Crowley Maritime, US Air Force, US Navy, Novartis, FedEx, McKesson, and many others.

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The Battle

Jeff Lizik

Justin Bateh, PhD

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