Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Jamie Caroccio

I help coaches attract more high-end clients online with copywriting that is simple, fun AND profitable.

Copywriter

Conscious Copy & Co.

We help vision-driven entrepreneurs craft messages that inspire people to take action.

Copy Coach & Copywriter 

Emergency Writer

Communication templates for challenging conversations.
From setting boundaries with family members to asking for a raise… have the perfect response, every time.

🖥️https://emergencywriter.com/

Founder & Communications Expert

Hispire

We get inside the minds of your ideal customers to create captivating copy that speaks directly to their soul and keeps them coming back.

Co-Founder & Communication Strategist

Shelter A Musician

Content Strategist & Copywriter

Freelance

•	Research and write original content for local, eco-friendly honey business
•	Plan and write Web content catered to business objectives and philosophy

Web Content Strategist/Writer

•	Responsible for writing, editing and translating Web content
•	Research and write fresh content about the winemaking process and product

Copywriter/Translator

Escuelas Católicas Madrid

• Taught and assisted with English conversation-based classes with 3rd and 4th graders
• Prepared lesson plans, activities, and games for conversation groups to improve oral skills and promote cultural exchange

Language Assistant

Antonio's Pizzeria and Wine Bar

• Waiting tables, taking care of take-out orders, and promoting quality service and customer satisfaction in a family restaurant

Waitress/Bartender

St. Lawrence University

• Worked one on one with college aged students improving beginner and intermediate level Spanish

Spanish Peer Tutor

Graduated with a Bachelor of Arts in English and Estudios Hispanicos

Student

• Planned weekly labs for Elementary 101 level college course to practice grammar, vocabulary and oral skills

Spanish Teaching Assistant

• Held weekly conversational English groups for advanced students 
• Taught basic English grammar and vocabulary to college aged students

Tutor

• Facilitated community meetings, gatherings and resources
• Participated in office duty, interview selections and training

Community Assistant

• Strengthened interaction between tutors and elementary aged students tutoring 3rd, 4th and 6th graders in math and reading

Math & Reading Program Tutor

fundacion centro de poesia

• Updated foundation website with edited content, photos and video
• Attended poetry workshops and public poetry readings out of personal interest

Fundación Centro de Poesía José Hierro

Do coaching & speaking come naturally to you, but you freeze up when it comes time to write a headline for your LinkedIn post, whip up a promo email or bust out a sales page? 

I help coaches attract more high-end clients online with copywriting that is simple, fun AND profitable. 

For the past 9+ years, I’ve had the pleasure of working with hundreds of coaches (business, executive, leadership, life, and more.) I’ve helped write copy for six and seven-figure campaigns at one of the top marketing agencies in the personal and professional development space. I’ve been invited to speak at the Social Impact Virtual Career Summit and was a guest speaker for the Be Social Change Future of Social Impact Marketing panel.

My job? 

I help you take your ideas, truth bombs and decades of wisdom and translate them to copy on the page. 

Ready to whip heads with your writing and attract more high-end clients online? Discover how to write better copy in just 5 minutes a day with my Coffee & Copy Tips ☕📝--> https://coffeeandcopytips.com/  

*Services*

-Group Copy Trainings & Critiques for high-end coaching programs
-1:1 Copy Critiques
-LinkedIn Bio Makeover
-Select done-for-you copywriting 
Book a call: https://calendly.com/jamiecaroccio

*Testimonials*

“If you’re looking for a Resident Copywriter for your coaching program, I promise you’re not going to find a better fit than Jamie. She helps my clients master their messaging so they can grow their authority and generate more clients.”  - Jessica Yarbrough, Business Strategist

"Jamie takes complicated concepts in copy and teaches you to communicate in a more concise and clear way.” - Judy W. Scaling Expert & Business Coach

"Jamie is amazing to work with. She is organized, transparent in the way she works, highly professional, with warmth and enthusiasm which makes the whole working dynamic to be positive experience." Nga N.

"Jamie is a wonderful person and working with her is amazing. She has a gift. She’s the best in the business!” - Wes L.

"Jamie is an absolutely amazing copy writer (and human) and the results she delivered were even better than we could of hoped for or imagined. She made the process extremely simple and FUN and we can’t wait to work with her again! 5 stars!!!" Marty I.

*How To Get In Touch*
📧jamie@jamiecaroccio.com

#CopyTraining | #CopyCoaching | #Copywriting | #Marketing | #DigitalMarketing | #Coaching | #ContentWriting | #Copywriter

taplio

The Battle

Jeff Lizik

Jamie Caroccio

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?