Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Neele Emma Frisch

webgo GmbH

As team lead Customer Service at Webgo, I oversee and drive the performance of our customer support team, ensuring exceptional service quality and satisfaction for our clients. My role includes coordinating and optimizing workflows, setting key performance metrics, and continually improving service quality through data-driven insights and close collaboration with other departments at Webgo.

- Development and monitoring of KPI
- Leading a 1st level team of > 10 FTE
- Shift planning
- Hiring and developing new team members
- Implementing and developing processes to enhance customer and employee experiences
- Introduction of new omnichannel service desk software
 
I have a strong focus on motivating my team, streamlining processes, and ensuring a seamless customer experience. Being dedicated to fostering a positive team culture, documenting and standardizing our processes, and integrating valuable customer feedback to enhance our products and service offerings, I'm in my element at Webo. Yes, we really LOVE our customers and always go the extra mile!

If you’re interested in connecting or learning more about Webgo’s customer-centric approach, feel free to reach out!

Teamleiterin Kundenbetreuung

Frisch Consult

Frisch Consult is a boutique consulting firm, delivering excellent advice and hands-on services for small and medium sized companies looking for ways to scale their business. 

My focus is on strategy development, innovation, marketing, sales, product management. Working project oriented allows me to induce change in a small time frame and deliver results quickly.

I work for clients in multiple industries and I'm happy to be allowed to work for diverse companies, including tech-startups, photographic services, entertainment companies and even funeral services. This gives me a broad perspective and allows me to implement successful (and sometimes uncommon)  strategies, having a huge impact on their growth.

Chief Executive Officer

Ergobaby Europe GmbH

Interim Operations Lead for Ergobaby in Germany, BeNeLux, France, Poland, UK and Switzerland.
- Responsible for the interim management of the Operations team
- Streamlining and further development of processes
- Digitalization (customer-centric)
- Optimizing customer experience
- Interface to other departments
- Supervision and overview of day-to-day business

Interim Operations Lead

ICUnet.Group

Offering personalised support and guidance for professionals relocating to the greater Hamburg area for new positions. I connect people with housing, schools, hobbies, interests and much more in new cities around the world, making their arrival a fun and smooth experience.

Relocation Consultant

Kunstwerk Gallery

Founder of the largest art gallery in the area. Clients are private collectors as well as businesses and the hospitality industry. I was responsible for organizing exhibitions, workshop planning, marketing / pr and sales. The gallery is run by my partner since March 2023.

You can find us at https://kunstwerk.art or visit us at our gallery in Varel, Germany!

Inhaberin

Frisch Fotografie

Freie Fotografin

Lifestyle, business and architecture photographer, photography coach and mentor, currently based in Germany.

Owner

Async Software

Creating and implementing a sales and marketing strategy, working closely with the CEO to refine business plan, developing relationships with key accounts and customers stakeholders in 			order to drive sales.

Head Of Sales Marketing

dogado Internet GmbH

Responsible for the seamless transition of daily operations from Hostloco UG to Dogado Internet GmbH. This included key account management, human resources, strategy and day-to-day business.

Business Unit Director

Hostloco UG

More than 18.000 contracts with clients from the DACH region. Hostloco was a was a budget web hosting brand and I was responsible for hiring and leading the support and sales team as well as managing external partners and business operations. I prepared the exit and the company was bought by Dogado GmbH in 2014.

Geschäftsführer

Terions Communication Ltd.

My job as freelance consultant at Terions included developing new business models and optimization of existing operational procedures. 
As part of this job I had sole responsibility for marketing, sales and business strategy.
After achieving and exceeding the set objectives, the Terions management was later able to successfully negotiate with an investor, resulting in a merger of those companies.

External Advisor

I’m all about creating standout customer support and experience teams that don’t just solve problems—they turn customers into lifelong fans. With years of experience across different industries, I’ve seen firsthand how a great customer experience can drive sales, keep churn low, and build real loyalty.

I love building teams that work smarter, not harder, by streamlining processes and bringing out the best in every team member. My goal? To make customer interactions so seamless and satisfying that they become a competitive advantage. I get a kick out of blending data and empathy to figure out what customers really need—and making sure they get it, every time.

Whether it’s leading a team through change, designing customer journeys that actually work, or finding new ways to boost customer happiness, I’m here for it! If you’re looking for someone who can lead with both strategy and heart, let’s connect. There’s always a good conversation to be had about what makes customers tick (and stick around!).

Frisch Consult is a boutique consulting firm, delivering excellent advice for small and medium sized companies. My focus is on strategy development, innovation, marketing, sales, product management. Working project oriented allows me to induce change in a small time frame and deliver results quickly.

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Jeff Lizik

Neele Emma Frisch

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