Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

EB Bennett Media

Creating a reliable system for bringing in new clients is a challenge for any business, but as a LinkedIn lead generation expert, I help my clients create their own custom lead generation system to grow their revenues with less time, money, and effort -- just like I did for a growth coach recently!

Julie had hit a ceiling, unable to close more than 9 clients a year, and was in a frantic state with no consistent or reliable way to generate new clients.  She knew she was at risk of burning herself out if she didn’t figure things out quickly.  

After discussing her situation in detail, we put together a plan to update her LinkedIn profile and create a messaging system for finding her ideal clients.  Within just three months, she was consistently adding new connections, securing additional speaking and podcasting opportunities, and building a sustainable income that has allowed her to generate 55 new clients in under a year.  

“The investment at the time in such a tight money situation was a little bit of a leap, but it turned out to be totally worth it and has paid for itself many times over.  I’m now on pace for 60 clients this year, resulting in 7x more revenue!”

Julie Schaller, Career Growth Coach

CASE STUDY:  Coach/Consultant Grows From $30K Yearly - $30K Monthly Hiring Team For 7Figures Growth

As a LinkedIn Lead Generation Coach, I help clients dramatically increase their sales using the latest marketing concepts and strategies, just like I did for one of my consulting clients.  

He came to me after 9 years successfully running his SEO business with upwards of 60 clients that abruptly came to a halt.  Three months after suffering without clients he was forced to deplete his $50,000 savings to $0.

He tried to purchase leads and even hired a LinkedIn guru to help, but he only ended up getting the worst leads he had ever seen.  With his last dollars he came to me hoping he found someone who knew what they were talking about.  

After analyzing my client’s situation in detail, I developed a unique system he desperately needed to completely change his life around.

The result?

My client went from barely generating 4 demos a month to 15-20 in a week.  He says it’s a HUGE relief to finally have a front-end pipeline that isn’t 1000% on him to fill when he has to work for 60 clients and manage an entire business.

He finally feels good about his future and the longevity of his business to the point of making plans to hire another rep and assistant to help him manage everything.

The warm people he is connecting with daily who actually want his help allow him to love his business "10X more" than when he was cold calling to generate clients.   

He says we solved A HUGE and probably only piece of his business he truly needed a security blanket for resulting in “a whole new bag for Papa.”

To learn more, connect with me here on LinkedIn.

CASE STUDY:  Consultant Doubles Income From $125,000 To $225,000 & Hires A Team To Help w/ Growth

The year I first focused exclusively on filling up my client's calendars with LinkedIn leads every day on autopilot, was the year I started getting a steady stream of testimonials and case studies that changed lives and made me feel like a superhero.

I used to think I had to hire someone to do everything for me, but no Facebook ads, no websites, no email service, no SEO I was reselling came close to the results I consistently get for my clients who need premium B2B leads on autopilot.

I never dreamed I could get life-changing results over and over again when no other service out there came even close to my consistent results.

My consultant Jamie McKean nudged me to give it a try and helped me realize it was time to focus exclusively.

Person after person got great results like Jill Diamond American Accent Specialist who found herself trying to figure out how to keep her 20-year business alive she was used to having a sales team support to having to figure out how to find her own leads and clients.

With my help, Jill was able to scale up to a steady stream of leads and clients which created a ripple effect that led to being able to JUST SAY NO to anyone she didn't want to work with. And then she became profitable enough to realize her dream of scaling to launch her online program.

Oh, and then, in large part, because her business and profits had grown, she was able to launch a charity where she can now gift people in need who can't afford her services. The end!

Not really the end. But maybe the start for you?

The Leads You Love program consistently helps coaches, consultants and entrepreneurs stop relying on referrals and huge marketing budgets blowing thousands of dollars on monthly agency and ad spend fees.

Don't take my word for it, check out the rest of the stories in my recommendation and experience sections at elisabbennett here on Youtube and on our website.

Reach out to me here on LinkedIn today if you're interested in learning more.

CASE STUDY:  Coach/Consultant’s Growth Generates Funds To Launch Online Business & Charity

John Paul Mitchell Systems

Led the ground-up design and build of Angus Mitchell Salon in Beverly Hills which included staffing and build of the salon from inception to operational efficiency.  

●  Day-to-day responsibility for P&L, staffing, employee growth, client satisfaction, and brand development.  

●  Developed and implemented a coaching structure with consistent results including 35% average growth in pre-book numbers.  

●  Superior coaching and mentoring successes in the merger of the Angus Mitchell business model with the original Romero salon using state-of-the-art change management techniques.  

●  Proven industry leadership in the understanding and adaptation of social media to the salon business.  

●  Sought-out for expertise in emerging media by salons, salon consulting leaders, public relations, Groupon and other market leaders for advice in developing salon businesses through the use of social media.

Executive Director - Angus Mitchell Companies

Minardi Salon

Created, implemented and led staff through salon sales and color assistant training.  

●  At Color America, Beauty Focus and other national beauty shows, led worldwide sales activity for internationally recognized NYC Madison Avenue salon’s branded educational products, events, books, and shampoo line.  

●  Doubled sales revenue year-to-year.  

●  Led the development a new product line.  

●  Chief editor to author Beth Minardi for her newly written book Extremely Red.

Event Sales Manager

Managed multi-million dollar sales territories for various industries and products including SaaS, availability services and insurance.  

●  Large account clients included State of California, Bank of America, Fireman’s Fund Insurance, AAA, Wells Fargo Bank, Levis Straus and 3-Com. 

●  Prestigious peer award for teamwork 2004.  

●  Significantly exceeded all sales measurements 2001, 2002, 2003, 2004.  

●  Achievement award for large scale client speaking engagements and presentations.

Client Manager

🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me today at 🌐 elisabbennett.com | 📧 elisa@ebbennettgroup.com | 📱 Text (310) 993-0971

From 𝗰𝗵𝗲𝗿𝗶𝘀𝗵𝗲𝗱 𝗿𝗼𝗹𝗲𝘀 𝗮𝘁 𝗜𝗕𝗠 to navigating the competitive trenches of telemarketing, my professional journey has been diverse and enriching. The true calling? Launching my digital marketing agency and leveraging the full spectrum of LinkedIn's lead generation potential.

I pioneered the 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗟𝗼𝘃𝗲™ 𝘀𝘆𝘀𝘁𝗲𝗺, a distinctive blend of lead generation, thought leadership, client attraction, and premium branding. Tailored to not just meet but elevate your presence, this system is crafted to transform your digital footprint into a lead-converting powerhouse. What sets this apart is its unparalleled customization, personalization, and return on investment, all at a value that's hard to match.

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝗽𝗲𝗮𝗸𝘀 𝘃𝗼𝗹𝘂𝗺𝗲𝘀. Our clients have seen remarkable transformations:

- A 𝗰𝗮𝗿𝗲𝗲𝗿 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 catapulted from $30K to $360K annually, paving the way to seven figures.
- A 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝗼𝘄𝗻𝗲𝗿 who doubled their income from $125K to $250K.
- An 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 that welcomed 21 new clients, generating over $735K in revenue, plus ongoing residual income.

These achievements are more than numbers; they're milestones of growth, ambition, and strategic prowess. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝗻𝗲𝘅𝘁?

Let's navigate the possibilities together and transform your business through strategic LinkedIn use and thought leadership. 𝗬𝗼𝘂𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘄𝗿𝗶𝘁𝘁𝗲𝗻. Connect with me today, and let's embark on a journey to excellence.

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The Battle

Jeff Lizik

Elisa B. Bennett

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