Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

.
.
.
#founderled
#salesstrategy
#strategy

$100B+ in Transactions | Vice President, Origination — Lesiuk Capital.

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

.
.
.
#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

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The Battle

Jeff Lizik

Danny Mallinder

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taplio

The Battle

Jeff Lizik

Danny Mallinder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

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