Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Executive coach helping professionals who love gaming achieve their dream careers.

Let me level up your career game! I'm all about helping you turn your career dreams into reality. Let's take a pit stop to refuel and retune your career ambitions. Upon this journey, we'll come across:

- Your personal compass, syncing your career with what truly matters to you
- Our game map, plotting a course from your current position all the way to your dream level
- And the booster - the actions and energy that'll speed your career advancement. 

Let's power up and start levelling!

My own personal experience
* Video Game and Esports Leader - 6 Years
* Digital Advertising Agency Head and Entrepreneur - 10 years
* Senior Consultant - 10 years

Selected  Speaking Engagements, Panels and Interviews
* "Metaverse Opportunities for Esports and Music" - All That Matters
* "Esports - Future in Smart Cities and Blockchain" - SPECTRUM Global 
* "How to build a career in esports" - Singapore Games Association 
* "Beyond Gaming" - Yahoo Finance Singapore 
* "Future of Esports" - The Drum "Can Do" Festival 2020
* "Living the Gamer Dream" - Phillippines Youth Esports Program  
* "Mobile Games Takeover" Asian Pacific Broadcasters Tech Summit 2018 (APOS Tech 2018) 
* "Building an Esports Platform" - All that Matters 2018 

Selected Media Mentions
* "Why Singapore is important to the games industry" - NME.com - 
* "SEA Games features female-division Wild Rift Esports" - Yahoo News Singapore 
* "Marrying Esports and Music" - Marketing Interactive 
* "VALORANT Colleges and Cybercafes in the Phillippines" -SPIN Magazine
* "Riot Games and CTBC Partner Up for the Pacific Championship Series" - TechBeat
* "Esports - A growing digital playing field" - Singapore Sports Hub

Coach

Riot Games

* Launched and managed iconic esports across eight countries to serve 8M esports fans
* Led Esports for League of Legends, VALORANT, and Wild Rift Esports across Southeast Asia, Taiwan, Hong Kong, and Macau
* Created the three largest esports products in SEA, the League of Legends Pacific Championship Series, the VALORANT Championship Tour, and the Wild Rift Icon Series
* Executed global and regional esports events including Hyperplay, Rift Rivals, Mid-Season International 2019, and Wild Rift Horizon Cup 2021
* Sold Riot’s largest IP Licensing and Esports Sponsorship in Southeast Asia
* Managed relationship with Garena to publish League of Legends

Head of SEA Esports

Country Manager SEA

Country Manager Vietnam

Daybreak Digital

* Bootstrapped Daybreak Digital into one of Vietnam’s leading digital advertising agencies
* Build fun-loving, results-oriented and learning oriented work environment
* Recruit and develop talent in business culture, ethics and pro-active, open-communication management
* Manage all business development activities, including RFP responses, business pitches and conferences 
* Develop multi-channel marketing strategies utilizing events, PR, digital and social media for clients to introduce new services, sales promotions and generate deeper brand affinity
* Lead team to develop marketing strategies, design creative collateral, program microsites and Facebook applications and plan, book and manage cross-channel digital media
* Manage and partnered with event and advertising agencies including Grey Group, Saatchi&Saatchi, Hakuhodo, DatViet Media Group, Omnicom Media Group to deliver fully integrated campaigns via TV, print, PR and online channels
* Deliver mobile game installs on a CPI basis for VNG games via DSP partners
* Introduce new technologies, media products and platforms from region to Vietnam market

Managing Director

Edge Marketing Vietnam Ltd

Director of CRM and Digital

Admax Network

At Admax Network, we have built Vietnam's premier advertising network.  We partner up with the best websites in Vietnam and provide adserving to ensure great ROI, reaching your target market with the efficiency required to survive this economic downturn.

MD Vietnam

EXO Travel

*      Manage Marketing department for Exotissimo across Vietnam, Cambodia, Laos, Myanmar and Thailand consisting of expatriates, locals and freelance writers to produce marketing and advertising materials
    *      Create, write and edit all B2B marketing materials, including Professional’s Guide, Tariff, Responsible Travel Guide, Destinations Newsletter, eBlog and monthly electronic newsletters
    *      Develop, manage and implement strategies for Internet and other emerging markets
    *      Coordinate and oversee development of Exotissimo print and on-line advertising across all five countries
    *      Issue press releases and liaise with journalists to establish Exotissimo’s leadership across the industry
    *      Develop and maintain strong relations with partners, including foreign tour operators, corporate clientele and local hoteliers
    *      Provide website content regarding industry news, hotel information, product updates and promotions

Marketing Manager

Lockheed Martin

*      Led and trained team of four engineers for the United States Air Force Global Combat Support System website, supporting over 1 million users using BroadVision and IBM WebSphere
    *      Implemented and wrote training materials for all Air Force content managers and staff
    *      Designed content management system between Air Force divisions and centralized portal operations

Framework Operations Manager

Deloitte Consulting

Clients – UBS, London, UK, Basel, Switzerland; Bayer AG, New York City, NY; Holcim Ltd, Toronto, Canada, Sprint Communications, Kansas City, Kansas
•	Coordinated and managed team of systems administrators, focused on change and project management to develop e-hosting platform for Sprint Telecommunications
•	Implemented and maintained configuration management and testing tools including ClearCase, ClearQuest, CVS and Microsoft Visual SourceSafe		
•	Designed and implemented web production environments for Sprint Telecommunications and Holcim Ltd at Genuity Webhosting 
•	Led systems management team performing builds, tracking changes and managing various environments 
•	Trained developers and testers in using automated testing tools from Mercury Interactive
•	Implemented and designed picking, packing and shipping processes using SAP R/3 Warehouse Management and Sales and Distribution

Consultant

SEA Esports and Gaming Expert | Launched League of Legends and VALORANT Esports | I help gaming professionals get career fulfillment with coaching

I help Gaming Professionals level up their careers and secure higher-paying roles.

Most of my clients are struggling with:

- Not getting recognized for their achievements
- Getting underpaid compared to their skills and market value
- Not knowing how to get a raise (but want one)
- Being unable to progress their career forward

And so, I take them through a process to land them at a higher salary role:

1. Understand your personal impact on the business
2. Define what you want in a new role
4. Create your own growth plan
5. Design a business case for your own growth/promotion
6. Build strategic alliances with stakeholders and decision makers
7. Execute and iterate

Using this process, I've helped 30+ gaming professionals level up:

- Helped David secure a 20% salary increase with 3 job offers in 2 months
- Guided Jeff to a senior producer role with a 15% raise in 4 months
- Assisted Zach in landing a director position at a studio 2 months post-layoff

If you’re a professional in the Gaming Industry who wants to land a higher-salary role,

Click “Book a Discovery Call” at the top of my profile to see how I can help you.

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Jeff Lizik

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