Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Southern Company Gas

Video Production Specialist

As a Senior Graphic Designer at Southern Company Gas, I have honed my skills in corporate communications design, creating a wide range of materials from advertisements and brochures to logos and PowerPoint templates. 

I have increased efficiency and reduced project time by over 50% by constructing templates for frequently designed materials, and have designed over 250 collateral pieces including HTML emails, infographics, manuals, and social cards.

I have a strong passion for diversity, inclusion, and cultural awareness, and have used my skills to develop innovative videos and graphics to implement DE&I and workforce development strategies in my designs. 

I possess excellent communication and collaboration skills and am able to effectively work with cross-functional and marketing teams. I am flexible, and adaptable, and have strong time management skills to meet tight deadlines. With my proficiency in Adobe Creative Suite, InDesign, Illustrator, Dreamweaver, Photoshop, Canva, and Figma, I am able to own the visual brand identity and create compelling graphics that align with brand guidelines.

I have a knack for creative problem-solving and am able to think outside the box for performance-based designs. I am constantly researching and staying up-to-date on the latest design trends and new technologies, and I am always eager to share my best practice knowledge and feedback with my team.

Senior Graphic Designer | Digital & Print Production

[solidcore]

As a dedicated [solidcore] coach, I lead clients through an invigorating 50-minute, low-impact Full-body workout, where we focus on unleashing their true strength. My primary goal is to educate and empower clients to overcome challenges and push their limits during our intense workouts. Being a part of the [solidcore] community means being a team player. I bring my passion for health, fitness, and genuine desire to inspire others to be the best versions of themselves to every class.

Coach

Aaron Chowdhury

As a freelance professional, I bring a unique blend of technical expertise and creative vision to every project. With over 60+ projects under my belt, I have honed my skills in graphic design, photography, and video editing. My portfolio includes everything from logos and websites to videos, event coverage, and real estate photography.

I understand the importance of staying organized and efficient, and I have structured Google Suite and Microsoft SharePoint Administrator privileges for two companies, addressing basic IT needs and ensuring smooth operation. My attention to detail, strong communication skills, and ability to collaborate with cross-functional teams have allowed me to successfully complete projects on time and within budget.

In addition to my technical skills, I have a deep understanding of the importance of providing value to clients.

Freelance Designer | Graphic Design, Photography, Videography, & Digital Marketing

CORE (Community Organized Relief Effort)

At CORE, I was part of a team dedicated to empowering communities in and beyond crisis. My role was to create and share informational resources and marketing collateral regarding Covid-19 with Atlanta residents. I had the opportunity to design over 100 brochures and infographics to support COVID-19 resources, including Testing and Vaccinations.

Through my work, I supported the Communications and Community Outreach team and HQ teams with developing and managing content and social media marketing programs, including email campaigns, vaccination schedules, and public relations efforts. My expertise in photography and video, as well as my ability to create compelling print collateral, allowed me to play a crucial role in bringing CORE's vision of a more equitable world, to life.

Content Creator | Graphic Designer

Romabio

At Romabio, I was a part of a mission to change the way the world makes paint. As the graphic designer, I was responsible for creating and enforcing the visual brand identity, which was key in improving brand awareness and increasing leads through various channels, such as YouTube, Instagram, and Amazon Marketplace. I established relationships with designers, vendors, and influencers, which helped in spreading the word about Romabio's beautifully luminous products that were crafted with a focus on quality and sustainability.

I designed unique collateral for 30+ projects, including brochures, advertisements, flyers, banners, warranties, boxes, technical data-sheets, and product packages, ensuring that all materials effectively communicated the elegance and performance of Romabio's products. I also filmed and edited ten videos for education, entertainment, and marketing and crafted content for social media platforms, contributing to Romabio's efforts in educating consumers on the benefits of choosing the right product for their surfaces.

With the launch of two new products, I was responsible for creating three distinct landing pages that received over 12,000 page views within a period of six months. At Romabio, I was driven by the company's values of creating safe, durable, and high-quality products that benefit people and the planet, and I was proud to be a part of a team that treats its customers and employees with the utmost respect.

Digital Marketing & Ecommerce Manager | Graphic Designer & Videographer

Roadtec

As a Graphic Designer at Roadtec, I was responsible for creating and implementing graphics and product communications. I used various graphic design principles such as alignment, color theory, context, contrast, layout, proximity, and repetition to create high-quality designs that provided critical information and enhanced customer experiences.

I was also responsible for overseeing all graphic materials to ensure their quality and accuracy. My goal was to maintain a consistent visual style across all company products, further improving the customer experience. With the company's values in mind, I strived to create designs that were innovative and visually appealing, supporting Roadtec's mission to offer the world's most advanced, productive, and environmentally friendly products.

Graphic Designer

EMJ Corporation

As an intern video editor for EMJ Corporation, I was dedicated to producing creative and effective videos that reflected the company's values. During my ten-month tenure, I was able to produce over 20 videos for their training and learning management software.

I also played an important role in promoting the company's legitimacy, education, and awareness by conducting over 15 interviews and testimonials. My expertise in video editing tools such as Adobe Acrobat, After Effects, Premiere Pro, and Illustrator allowed me to bring my ideas to life and manipulate typography, graphics, and layers on various projects.

I demonstrated my reliability by successfully monitoring film equipment and talent while maintaining creative direction and scheduling on four unique instruction videos. My work at EMJ Corporation was a testament to my commitment to delivering an exceptional experience, as guided by the company's core values of being selfless, trustworthy, and gritty.

Video Editor

iSpecialize Phone & Gadget Repair

As a former iPhone repair technician and specialist, I was skilled in performing routine inspections, testing, and repairs of iPhones and other smartphones. I took pride in accurately documenting repairs and parts information, and was able to perform high-quality repairs and refurbishments of various electronic devices such as phones, tablets, and laptops.

I was also experienced in monitoring parts inventory and collaborating with management to ensure that the store was well-stocked. I interacted with customers frequently, providing exceptional customer service and addressing any concerns they had.

My work in the tech repair industry was more than just fixing devices. I was part of a team of technophiles who were passionate about using our skills to help people reconnect with the world. I was dedicated to putting customers first and providing them with a great experience, whether that meant fixing a cracked iPhone screen or addressing a more complex issue.

Overall, my experience in the tech repair industry allowed me to develop strong technical skills, honed my customer service abilities, and taught me the importance of continuous learning and improvement.

iPhone Repair Tech

Chick-fil-A-Franchise

As a Section Leader at Chick-fil-A, I was responsible for ensuring that the restaurant maintained a high level of service quality. My role was to support the team and the overall success of the restaurant, by ensuring that all orders were accurately prepared and that the establishment was kept clean and secure at all times.

One of my key strengths was my ability to collaborate and work effectively with my team. I leveraged the strengths of my diverse team members to ensure that we were always doing our best work and providing the best possible experience for our customers.

In addition to my team-oriented approach, I was also driven by a strong sense of purpose. I connected my work to the broader mission and strategy of Chick-fil-A, and always sought to be a good steward and create a positive impact on all who came in contact with the restaurant.

Finally, I was always focused on continuous improvement and growth. I was comfortable adapting and re-inventing the way I worked, always looking for new and innovative ways to better serve my team, customers, and the business as a whole.

Section Leader

Empowering Communication with Artistic Solutions | Senior Graphic Designer, Photographer, & Videographer | 6+ Years of Problem-Solving through Creativity & Design

Hi there, I'm Aaron, a Graphic Designer, Videographer, and Photographer with a passion for solving problems with design. My five years of experience in content creation, combined with my remote pilot drone certification and Spanish fluency, set me apart in the industry. When I'm not working, I love exploring nature, admiring plants, and fueling my creativity through fitness, growth, and discipline.

At Southern Company Gas, I serve as a Senior Graphic Designer, creating a wide range of materials for corporate communications. In my free time, I run my successful freelance business, having directed over 50 projects for 20 clients between 2012 and 2022. My portfolio showcases my skills in print materials, logos, websites, videos, portraiture, and more.

I approach each project with my unique design process, starting with discovery and dreaming, moving on to brainstorming and building, presenting the finished product, and reflecting and rejoicing on the work completed. I work closely with clients to bring their visions to life, and I am always open to feedback to create the best end result.

If you're looking for a creative partner who's passionate, confident, and dedicated, let's work together to make your next project unforgettable. Feel free to reach out to me at @framesbyaaron@gmail.com.

taplio

The Battle

Jeff Lizik

Aaron Chowdhury

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