Senior Customer Success Leader leading Customer Success, Professional Services, and customer-facing revenue teams resulting in equity events and exits.

Awards
•	One to Watch in Saas, 2021 (The Future of SaaS)
•	Top 25 Customer Success Influencers & Strategists, 2021 (SuccessHacker)
•	Top 50 Customer Success Influencers, 2022 (SmartKarrot)
•	Top 50 Customer Success Pros to Follow, 2023 (Customer Success Cafe)
•	Top 100 Customer Success Influencers & Strategists, 2022 & 2023 (SuccessHacker)
•	Top 100 Revenue Voices on LinkedIn, 2023 (Sales Almanac)
•	Top 100 Revenue Voices on LinkedIn, 2024 (Sales Almanac)

Jeff Heckler

Chief Churn Crusher 🦄 | 3x CS award winner | Customer Retention Research, Strategy & Education. Happy Customers = Happy Business. 🥳

For seven years, I've watched founders chase new members while their best ones slip out the back door.

The math is brutal: you're working twice as hard to stand still.

Here's what nobody tells you: 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐬𝐧'𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭—𝐢𝐭'𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩.

I help online membership business owners plug the leaks that are quietly draining their growth. My clients typically reduce churn by up to 20% in 8 weeks using the 𝐇𝐢𝐝𝐝𝐞𝐧 𝐑𝐢𝐜𝐡𝐞𝐬 𝐒𝐲𝐬𝐭𝐞𝐦—a framework that turns the members you already have into predictable, compounding revenue.

Three things happen when you stop the bleeding:
💰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐬 (without adding more members)
⏰ 𝐓𝐢𝐦𝐞 𝐜𝐨𝐦𝐞𝐬 𝐛𝐚𝐜𝐤 (because you're not constantly replacing people)
🤝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐬𝐭𝐢𝐜𝐤 (members become advocates)

My secret weapon? Fourteen years as a Research Coordinator at a public health institute, where I learned that retention isn't about tactics—it's about listening first, then designing solutions people actually want to stay for.

If you're tired of running on the new-member hamster wheel while revenue stays flat, let's talk.

I specialize in finding the money you've already earned but haven't kept yet.
𝐏.𝐒.  I also wrote a book about this. It's called 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐢𝐜𝐡𝐞𝐬, and yes, the title is a bit on-the-nose. But so are leaky buckets.

taplio

The Battle

Jeff Heckler

Anita Toth

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