Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

TRAJECTRY

As the new Design Director at Trajectry, I am excited to lead our dynamic UX/UI design team. My role extends beyond traditional design; I am actively enhancing our capabilities to incorporate AI-driven content creation, ensuring our designs are not only visually compelling but also intelligently integrated. This innovative approach allows us to stay at the forefront of design technology and deliver exceptional user experiences.

Design Director

EY FABERNOVEL

As Design Director, I lead the charge in developing top-tier UX/UI design services tailored for the luxury market, with a portfolio boasting collaborations with esteemed clients such as LVMH, Christie's, Messika, and Clarins. My mission is to ensure that every project we deliver sets a new standard for excellence, seamlessly blending form and function to create unparalleled user experiences.

Key Contributions:

Luxury Market Expertise: Specialize in delivering high-quality UX/UI design services that meet the unique demands and expectations of luxury brands, ensuring their digital presence is as sophisticated and refined as their legacy.
Quality Assurance: Implement rigorous quality control processes to guarantee that all deliverables meet our high standard of excellence, enhancing the brand experience for clients like LVMH, Christie's, and Clarins.
Innovation Advocate: Actively promote Fabernovel's culture of innovation, pushing the boundaries of traditional design by integrating AI tools and processes. I lead the conceptualization and development of innovative design solutions that leverage technology to enhance user engagement and brand loyalty.
AI Integration: Pioneer the development of design concepts and ideas that harness the power of AI, ensuring that Fabernovel stays at the forefront of the digital transformation in the design sector.
Driven by a passion for excellence and innovation, I am committed to advancing Fabernovel's mission by delivering exceptional design services that elevate the brand experience for our luxury clients through strategic use of technology and creative excellence.

In my role as Creative Director, I'm ensuring all deliverables surpass our high standards. I lead by example, constantly pushing the boundaries of creativity while ensuring our work speaks to our audience and clients' needs.

Key Responsibilities:
Quality Assurance: Vigilantly maintain exceptional standards for all creative outputs, guaranteeing alignment with client objectives and brand essence.
Team Development: Actively expand and empower our creative team, fostering a culture of growth, creativity, and innovation.
Innovation: Drive the development of new services to meet evolving market demands, staying ahead of industry trends.
Advocacy: Represent our company's creative vision and capabilities, enhancing our market position and attracting new business.
Business Growth: Leverage creative excellence to cultivate client relationships, open new business channels, and contribute to the company's expansion.

My focus is on steering our creative direction towards groundbreaking ideas that resonate with our audience, ensuring our team's growth, and bolstering our business's success.

Creative Director

31Ten

31Ten is a Shanghai-based digital agency bridging together strategic thinking and technical expertise. We help multinationals and startups alike with our digital strategy, marketing, tech and UX-UI solutions. 

As the Head of UX-UI at  31Ten, I am responsible for what the digital product looks and feels like. I manage the usability aspects of all digital projects, collaborating with the strategy & development teams to make sure we build the best solution for the business challenge we’re facing. 

Key Accomplishments: 

➨ Revamped the free Wi-Fi portal of both Shanghai’s airports. This interface is receiving >2M visitors a year. 
➨ Entirely redesigned the user-experience, flow and interface of a consumer bank’s main internal web application.
➨ UX /UI design for a breakthrough startup B2B mobile app reinventing recruitment cooptation.

Partner, Head of UX-UI

Sharktopus

Sharktopus is a side project of mine to cover all my creative services out of 31Ten’s scope, namely branding and purely creative/artistic projects. Since inception, I have helped numerous clients from diverse industries with their corporate supports and visual identity. I tend to specialize in illustration based designs.

► Developed a series of illustrations for art events.
► Led and coordinated creative teams in various production phases.
► Designed and developed catalogs, brochures, advertisements, posters and signage.
► Brainstormed and developed concepts for promotional materials.

Art Director, Founder

Sekkei Studio

I came on board as Sekkei Studio’s Art Director to develop websites designs, logos, brochures and all the digital communication tools for our clients. 
I was in charge of a team of 2 designers and took the direction of all the visual and usability aspects of Sekkei’s projects, helping the company retain and gain more clients. 
Key Accomplishments: 
➨ Designed the official Chinese website and social media properties for one of the world’s biggest video game editor
➨ Created style guides, concept art, and maintained a consistent visual direction on the behalf of varied clients from very diverse industries : B2B, B2C, F&B etc.

Art Director

Arobase Communication

►Conceptualized and designed  various visual artworks, such as; book and magazine covers, websites, advertisements, product packages, brochures and logos
►Established trusting relationships with outside vendors, designers and key clients

Graphic Designer / UX-UI designer

I’m Vlad, a passionate UX-UI Creative based in Shanghai, China. I help companies committed to digital transformation to create memorable experiences through user centered design..
 
My unique and diverse background plus my years of experience have provided me an integral understanding on how to create intuitive and efficient design solutions for the Digital. 
Dropped school at 14. Been a stretcher bearer, a pastry Chef, a decorator on glass, before deciding to apply my craftsmanship to digital interfaces. Oh, and did I mention I have severe dyslexia?

I work most efficiently hand in hand with clients to create the best user experience, while keeping the business goals as a horizon. As a committed artist, I enjoy nothing more than to see my craft being live and used by thousand of users, stakeholders or consumers. Over the years, my vast expertise in conceptual Usability and Interface Design has enhanced the performance of several businesses in industries as diverse as banking, car brands, food & beverage, heavy industry, SaaS software, FMCG e-commerce etc.

With an eye on digital future, I have expanded my tentacles in researching and creating highly functional digital platforms, websites, Wechat “H5” mini-sites, apps, social marketing assets, tirelessly bridging the gap between business and technology.

BRANDS I’VE WORKED WITH :
Ubisoft, Shanghai Airports, Coca-Cola, Avene, Sofinco, Saatchi & Saatchi (Publicis group), Audi, JC Decaux.

SPECIALTIES:
UX/UI ● Interface Design and Implementation ● Graphic Design ● Website Design ● Digital and Branding Management ● Illustration

☛ Feel free to add me to your connections or contact me via email at vladimir@31ten.network or via Wechat at vladimirgarnele


taplio

The Battle

Jeff Greenfield

Vladimir Garnele

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?