Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

Vinay Koshy

Turning customer stories into drivers of revenue growth | Founder of Sproutworth

B2B growth gets chaotic just when it starts working.

Early wins feel like momentum, but momentum doesn’t scale. What drove your initial traction stops working. More tactics, more hires, more tools… and suddenly revenue becomes harder to predict, not easier.

I help B2B leaders turn chaos into predictable revenue.

As host of Predictable B2B Success (500+ conversations with B2B founders, execs, and operators), I study patterns behind what actually works once a company moves beyond early wins. Most revenue chaos comes from trying to scale what worked early instead of changing how growth really scales.

No growth hacks.
No silver bullets.
Just clear thinking. Repeatable frameworks. Real results.

If you’re building or leading a B2B tech company, you’ll feel at home here. And you’ll leave with practical insights you can act on today, not just ideas to nod at and forget tomorrow.

My promise: Stop guessing. Start scaling. Make revenue predictable.

Podcast Host of the Predictable B2B Success Podcast

The Predictable B2B Success podcast uncovers what it takes to avoid the guesswork in business and to create predictable success. I interview guests who are experts in their field and have a proven track record. Learn more and catch the latest episodes on Apple Podcasts, Spotify, or wherever you get your podcasts.  

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Jeff Greenfield

Vinay Koshy

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