Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

HeyVail

Co-founder of the AI revenue partner that you always wish you had. :D

Co-Founder

Meetball

GTM Marketing advisory. Occasional spotlighting as Head T-Shirt Boy.

Marketing & GTM Advisor

SwipeSwipe

Advisor on marketing, GTM, positioning, and copy for a Founder Institute graduate startup

Advisor

CrowdTamers

Crowdtamers grows startups from $0 to $2MM+ ARR. As founder & CEO of CrowdTamers, I've taken 12 startups to $2MM+ ARR, each in under 18 months. We've launched 50+ startups, mentored more than 200, and taught branding, positioning, and growth to nearly a thousand through organizations like Founder Institute, StartupHub, and more.

Founder & CEO

MantaBond

Part of the cofounding group that is the super group of founders known as MantaBond. Scaling is hard. Get a suite of C-level execs to help.

Ended this role with merging MantaBond into Crowdtamers to make CrowdTamers Automation and CrowdTamers Content Engine teams.

Chief Mustache Officer

Indivity

Co-founder of Indivity.io, a solution that integrates data about people across software.

Co-founder & CEO

Unito - Unite your tools & work better. Together!

Evangelist, enthusiast, and encourager. Marketing, customer success, & revenue visionary. Chief Mustache Officer. Key accomplishments:

• First non-tech hire; led business recruiting efforts to grow team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $90,000 MRR in 18 months
• Drove business sector of company to help attract & land seed round of $2MM

BeeTrip.io

Co-founded BeeTrip, a better way to manage business travel expenses. Recruited and hired team up to 8, self-funded development with other co-founders, created first full UX & UI, led creation of MVP, found first 5 customers, and led drive to fundraise. Sadly, ran out of money & time and had to close shop before getting enough traction to get seed investment.

Kontakt.io, Inc.

While serving as the Head of Marketing for Kontakt.io's huge growth year of 2015, I was also asked to serve as interim head of product to help solve problems with the team's ability to ship new products; they'd launched the Cloud Beacon and the Tough Beacon in 2015 and had not had another key product launch since. Taking over in July 2015, I served as Head of Product alongside being Head of Marketing until, in December 2015, I concentrated solely on the Product role.

Key achievements:
* Increased key launch velocity over 600%, launching a key product every month in January - June 2016
* Built 1 and 2 year product roadmaps and achieved 80% win rate on hitting target release dates.
* Created cross-functional scrum teams that aligned the whole company (engineering, software, marketing, and sales) around product and gave the entire company complete knowledge of our roadmap.

Head of Product

I joined Kontakt.io in a newly-created role of Head of Marketing, and built up the marketing team there from scratch to a group of 7 high-achievers. While I was Head of Marketing, the marketing team was instrumental in: seeing the company through a landmark year of growth, securing a series B round of funding, and establishing a strong company brand and story.

Key achievements in 2015:
* Grew lead captures from 100 a month to over 1,000 a month through content marketing and SEO
* Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in 2015 for under $75,000 in event marketing budget.
* Oversaw growth of company sales volume to #1 in the market, an achievement that ABI Research noted and found a "surprising" achievement, with 500,000 units sold in 2015.

Head of Marketing & PR

GOG.com

I joined GOG.com when in the newly-created head of Marketing & PR role when it was a scrappy startup and I was the 16th employee. When I left, they had over 70 employees, were #1 in the classic gaming market segment with over 75% of the market, and had increased revenues over 1,000% from 2010 to 2014. 

Key achievements:
* Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 10,000.
* Organized award-winning tradeshow at PAX; also organized profitable events at E3, Gamescom, GDC and others.
* Front page of Reddit 9 times; front page placement in key trade media at least once a quarter; organic site traffic from social and press sources increased 430% in 4 years. 
* Successfully repositioned brand from niche classic games distributor to leading independent games distributor with ~50% market share on indie games.
* Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee retention from 2010 - 2014.

Head of PR & Marketing

I build million-dollar marketing engines. 15x from $0 to $3MM+ ARR so far. Founder @CrowdTamers

I launch 🚀 startups. 15x from $0 to $2MM+ ARR so far, founder @CrowdTamers. CrowdTamer, leader, and growth content marketing thinker.  FI Mentor since 2017; my mission is to help 1,000 founders make >$1MM in annual revenue.

Check out my blog at http://crowdtamers.com/blog to read about how. ;)

Key achievements:
* Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue
* Built 12 high-achieving international teams of marketers from scratch at different companies
* Generated more than $50MM in revenue for companies I've lead marketing & revenue at

Specialties: senior management, management, product portfolio management, public speaking, PR, online marketing, marketing planning, team leadership, writing, and video games.

taplio

The Battle

Jeff Greenfield

Trevor Longino

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