Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

Olu Adedeji

Founder

Prelo

Update Coming Soon . . .

👉 Learn more @ https://www.prelo.io

On Deck

Founder Fellow (ODF14)

Consilience Ventures

I was invited by Kevin Monserrat to join the Consilience Ventures ecosystem in 2019 to support the business across its mission in helping to redefine startup acceleration. 

I'll be working with the Consilience Ventures Review committee, performing due diligence on Startups prior to investment as well as mentoring other Startups already in the Consilience Ventures ecosystem.

Consilience Ventures is a data driven venture capital ecosystem, using it's own digital currency (not a cryptocurrency) to invest in high growth b2b start-ups from pre-seed to Series A. 

It uses a combination of data and human-driven decision making to raise the probability of selecting the best start-ups to which Consilience Ventures offers unparalleled support to achieve massive growth

Expert | Advisory | Management Consultant

StayHired

Deep relationships are formed from meaningful conversations with the right people. Join StayHired 

We help Startups connect with awesome talent through conversations📞

StayHired is an ecosystem that provides a radically different hiring experience for Startups and Jobseekers!

📽 Video Interviews  
📞 Private Chats 
📈 Data Insights 
🤝 Relationship Building
🕥 Talent Sourcing 24 by 7 
✅ Zero Barriers

Snr. Project Manager - Analytics & Global Markets

Oneshoo

Oneshoo is an online, social marketplace designed to freely connect you with qualified trainers and health professionals.

With our platform, you will be able to access a dynamic community of trainers who specialise in weight loss, meal plans and other fitness programmes.

We have developed this solution to help you and your trainer(s) effectively manage your  appointments, fitness goals and progress.

Oneshoo is an all-encompassing health and wellness startup, enhancing your fitness experience by giving you the opportunity to meet and work with qualified health professionals.

Co Founder

Deutsche Bank

Snr. Project Manager - Global Transaction Banking (MiFiD II/MiFiR)

Barclays Investment Bank

Programme Lead responsible for the agile delivery of a risk aggregation regulatory project.
BCBS239, Credit Risk, Counterparty Risk, Capital and Impairment Reporting

I am a confident communicator working as a programme lead, responsible for the agile delivery of a global risk aggregation project. I manage a team of business analysts and developers and I am involved in mobilizing the Business Intelligence solution required to meet the challenges of a BCBS239 risk data aggregation.

Other skills include:
PRINCE2 Practitioner Qualified
Professional Scrum Master (PSM) certified
Certified Scrum Master
ISEB(BCS) Certification in Business Analysis 
ISEB(BCS) Requirements Engineering
CISI Derivatives Certification

Programme Lead (Risk Aggregation)

Technical PM/BA, Delivered Optimized Applications & Database Models & Architectecture in the Cross Product Business Area

Technical PM/BA (Cross Product Technology)

Royal Bank of Scotland Business

Worked in the Equity Derivatives business area as a Technical BA/database architect and an application developer.

Architect and Technical BA (Equity Derivatives)

More coming soon . . . 

Join the venture podcast, where I talk to early-stage VCs about how challenging it is to get good quality deal flow.

😓 Tired of selling to companies with $0

💡 Discover 100 "ready customers" every week

🚀 Built in 3 weeks | Beta Tested in 4 weeks | Revenue Generating 4 weeks post launch

👉 Learn more @ https://www.prelo.io

taplio

The Battle

Jeff Greenfield

Olu Adedeji

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