Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

Victory Sports Media

Innovative content creators funding and producing A-list content, with a focus on sports and gaming documentary film /TV. Founders Jai Khanna and Parag Parikh.  Initial slate includes the official Kobe Bryant docu , Michelle Wie docu for Peacock, Emmy nominated : The Great Debate with Charles Barkley, The Air Jordan series (With David Falk) and The 12th Man film (Seahawks and Marshawn Lynch)

Producer / Advisor 

EDGE Markets

Brand Ambassdor for the EDGE BOOST VISA DEBIT CARD, revolutionizing the way we gamble safely and securely, 100% approval across casinos and sportsbooks with a 250k daily limit and cash back monthly. NO COST to us !

Brand Ambassador

BBO Poker Tables

We are committed to corporate philanthropy through this partnership, offering custom made, one of a kind , Jamie Gold / BBO world championship poker tables.  We will donate up to 50% of sales of this line to charity.

Brand Ambassador, Philanthropy

World Series of Poker

Brand Ambassador / World Champion 

Affect Change

Executive Producer / Advisor 

MyStandard

Strategic Advisor

Haas Portman Family Office

Investor, strategic advisor to a portfolio of companies. Debt and equity finance.

Strategic Advisor, Investment Partner , Entertainment, Gaming/Blockchain/Media 

RYCA International, Inc.

SimWin Sports

SimWin Sports is the virtual sports metaverse that fuels 24/7 fantasy sports and sports trading action with A.I. players. Hall of Fame and superstar owners Magic Johnson, Jerry Rice, Tracy McGrady, Mike Singletary, Penny Hardaway, Sugar Ray Leonard, LaMelo Ball and more. Collect, train and trade players while fans draft them onto fantasy rosters to compete for cash.  Live player progression over days , years and careers.

Board of Directors

FlyFlat

BEST prices on 1st class travel , 35% to 75% discounts on international flights . No hidden fees or club to join. 24/7 free concierge service , specialize in last minute bookings, same day or 1 day notice save even more.

Advisor

Living passionately with gratitude. Lifelong student , intellectually curious and a citizen of the universe. 

Focused on the convergence of sports / sportsbetting / poker and gaming / media and content / blockchain and technology. 

Film finance and TV production. 

World Series of #Poker Main Event Champion  

Advisor 

Board member 

Oddsmaker and handicapper, sportsbetting guru 

• Dedicated charity fundraiser 

#Impact investing 


• Media packager (Film/TV/Animation/Video/ Mobile games)


• Philanthropist , event producer , content financier and producer, former talent manager 

• Angel Investor and Venture Capital Advisor , Haas Portman Family Office, VPEG fund.  


Keynote event speaker 

 "Corporate Philanthropy through celebrity engagement " 

World Series of Poker Main Event champion, winner of the richest poker event in history with an 87 million dollar prize pool and 12 million dollar first prize. Besting a field of 8773 players he broke records as leader for 8 days straight , with the highest rated poker TV content to date.  Dedicated to both philanthropic and economic impact.  Recognized by 200 million poker players and gamers globally. 

Has appeared in 100 hours of original programming on TV. 

YouTube videos featuring him have over 300 million views. 

During the pandemic he worked on the web series "Some Good News" created by John Krasinski featuring 60 of the most famous and iconic artists, raising millions each week for those in need, with 75 million views in 8 weeks. 

Spent his first 15 years in the entertainment industry as an agent, manager and film/television packager , 50 clients included James Gandolfini, Jimmy Fallon, Donnie Wahlberg, Felicity Huffman, Jeffrey Wright,  Ray J, Brandy, Glynn Turman, John Amos, Maurice Benard and Vanessa Marcil.  Production deals with Phoenix Pictures/Sony, Universal and 20th Century Fox. 

Hosted , produced or supported 375 celebrity charity events in the past 20 years involving thousands of celebrities for notable organizations such as the United Nations, ALS Association,  Variety Childrens Charity, Leigh Steinberg SuperBowl, Music For Relief, Global Creative Forum, MDA/ALS, LLS, The Michael J. Fox Foundation and JDRF, helping to raise and donate over 500 million dollars.

Instagram : @RealJamieGold

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Jeff Greenfield

Jamie Gold

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