Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

Jeff Greenfield

Alterity Design

I started Alterity.Design with a friend to explore procedural modeling for consumer products, algorithmically generating one-of-a-kind wedding rings, lighting, and home decor. During the pandemic I learned procedural modeling CAD workflows and created a range of algorithmic "product generators" to make unique things at scale. We use prototyping fabrication processes such as 3D Printing and laser cutting to create a pipeline between the digital and the physical.

CEO and Founder

Source Medium

Sr. Solutions Analyst at Source Medium, a full-service data & analytics company which built integrated analytics systems for ecommerce brands and agencies. We built and maintained data pipelines from dozens of sources like Shopify, Stripe, and Amazon, marketing platforms like Facebook and Google Ads, and analytics systems like GA4 and Elevar, then presented these unified analytics through BI interfaces. In a company of around ten employees we built and managed the analytics systems for over 100 companies with over 1bn in ARR. 

While working here I developed analytics systems and coordinated/scoped internal engineering teams with external stakeholders. I developed the GA4 consumption layer used in the core product. I also worked closely with the CEO and COO to develop interfaces for Elevar and Amazon data, and helped lead the development of the analytics system for an Amazon agency.

Sr. Analyst

Flatiron School

Flatiron was a rapid entry into software and data work, and in a few months I learned to build systems with python/pandas and SQL to analyze data and work with machine-learning, computer-vision, NLP, and document embeddings. I learned a ton here about working with data.

Student Data Scientist

Kimbo Campers

I worked concurrently at Trayvax and Kimbo during this period managing much of the new product development, rapidly iterating many projects in parallel and quickly solving problems for the CEO, COO, and production team. To do this I used CAD, 3D printing, and a host of rapid prototyping techniques to deliver iterations on physical parts, sometimes within the hour. I oversaw the CAD design and business communications for injection-molded parts as they scaled up production. 

I studied systems architecture on the side and applied what I was studying in this role to modularize developments & speed up R&D. To steer product development I set up a database and collected ideas from everyone in the organization, acting as a single point of contact for product and manufacturing improvements. Many of these changes are now implemented in the production model of Kimbo Campers.

Design Engineer

Trayvax

At Trayvax I set up a 3D printing lab and managed the CO2 and pulsed laser systems. I worked one-on-one with the CEO to develop improvements and work on projects, including designing modular build-kits for home-assembly during the pandemic, mass-metal finishing machine prototypes, and the next generation of pneumatic machines used internally. I maintained the CAD archive of production products, feathered in design and process changes, and integrated feedback from customers to make products higher quality and easier to manufacture.

Visionsmith

Visionsmith was a flexible and informative startup environment where I worked my way up from zero experience to running the bulk of the prototyping and manufacturing operations within about two years. They were an optics and electronics startup just outside of the Bay Area specializing in high output, high efficiency LED lighting, designing custom power electronics and cooling systems. I worked alongside senior engineers from places like HP, Agilent, and Owens Corning and developed a love for systems theory and systems architecture.

Iterative design and rapid prototyping production processes were central to our design process, including 3D printing, CNC Machining, and quick-turn PCB manufacturing. The assemblies here had as many as 50 iterations in a month as we got used to 3D printing multiple tests/day.

Later on my responsibilities shifted to contracting parts to injection molding companies and contract manufacturers, as well as quality control, product design analysis, reliability engineering, and manufacturing scaling strategy.

Prototyping Lab Manager

Hello! My name is Blake. I started my career managing prototyping labs in small businesses, developing products using 3D printers, lasers, and CNC machines. Later I started a company that uses simulations of nature to generate unique things (like lighting and jewelry) at scale. I've also helped develop analytics software, building systems used by companies like Dr. Bronners, Olipop, Clif Bar, True Classic Tees, etc.

I am a deeply curious person at heart. I love to learn about things, how everything fits together, and to share that curiosity with others. I love to read about how organizations work and relate to dynamics in nature, most of my favorite writing on this comes from researchers at SFI, Barabasi Lab, and NECSI. I tend to work best in curious, highly-motivated environments with teams who believe in what they do and take pride in their work. I particularly love the intersection of Data and R&D.

I love meeting new people, so feel free to reach out to tell me what you’re working on, ask questions, or to make a friend!

BIO: alterity.design/bio
GITHUB: github.com/thegrandblooms

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Jeff Greenfield

Blake McMeekin

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