Hey, I'm Jeff. I'm a consultant trusted by growth focused companies from around the world. 

For the past 8+ years, I’ve worked both agency-side and in-house, helping businesses generate millions in annual revenue through tailored SEO strategies that deliver real impact, no fluff.

I led Purple’s SEO, growing them to a top organic market share leader in the mattress and bedding industry. The growth and work was featured on top marketing newsletters like Growth Memo.  

I also share SEO tips, strategies, and lessons to marketers from around the world on my newsletter SEOstudyspot.

I've driven results for Industries including: Ecomm, Saas, retail/local, finance, real estate, B2B, travel/hospitality, media news publishing, fashion and beauty, crypto

Having worked in consulting, in-house, and at an agency, I know how to see the big picture, focus on what drives revenue, and get things done. I understand how to break down silos, get buy-in, and move projects forward, making sure strategies don’t just sit on paper, they’re executed with real results.

Here’s what you won’t get with me:

- SEO “checklists”
- One-size-fits-all tactics
- Endless deliverables with no ROI

Here’s what you will get:

- A custom approach tailored to your business
- Honest insights into what’s working (and what isn’t)
- Strategic execution that drives revenue, not just rankings.

If you got this far and are still reading, connect with me and let's chat. If you are in need of SEO to grow your business, reach out for a proposal if we’re a good fit

- Jeff

Jeff Collins

SEO Specialist + AI-content Writer (better than humans, I bet)

Tired of seeing your competitors outrank you?
while you know your business deserves better?

Or maybe…

You’re tired of pouring time and money into SEO.
But somehow, Google just isn’t noticing you?

You’re not alone.
And you’re not doing anything wrong.

You just need the right system, not random SEO "tips" thrown at you.

-

Hi, I’m Ume Laila.

I’m an SEO strategist, writer, and website optimizer who’s spent the last 6+ years helping  businesses like yours grow their organic reach, the right way.

Before starting my SEO and content journey on LinkedIn...

I spent years mastering every piece of the SEO puzzle:

→ From SEO Audits to On-Page Optimization
→ From Keyword Research to Technical SEO
→ From Content Strategies to Off-Page Growth

Now almost spent 2+ years on Linkedin and also offering personal branding services.

Not because of another service But because people started asking me how I was getting real results for myself, and they wanted the same for their brands too.

Today, alongside SEO services: 

I help entrepreneurs and professionals build personal brands on LinkedIn…  “that get seen, trusted, and remembered”.

In my journey so far, I’ve:

→ grown organic traffic by 60%+ within just 6 months
→ Page 5 to page 1, where the real traffic (and sales) happen
→ Built SEO + LinkedIn strategies that brought buyers, leads, and clients

I’m not here to throw around jargon.

I’m here to build your visibility, trust, and revenue… brick by brick.

Here’s what I offer:

✅ Deep SEO Audits (spot hidden gaps holding you back)
✅ Keyword Research (aligned with your niche and audience)
✅ SEO-Optimized Content Writing (that ranks AND converts)
✅ Strategic Off-Page SEO (for strong authority)
✅ On-Page & Technical Optimization
✅ LinkedIn Personal Branding Services (build your authority, attract ideal clients)

A few more things about me (because you should know who you're trusting with your growth):

- You won’t get vague advice from me.
- You’ll get step-by-step action plans, real strategies, and hands-on support.
- I care deeply about getting you real, measurable results, not just pretty reports.

Whether you're just starting out, scaling up, or stuck.
I’m here to help you move forward.

Not just to "work for you."
But to work with you, like your project is my own.

Ways we can work together:

1). SEO Audit Call – 60-minute full review of your SEO
2). Custom SEO strategy for your business
3). Ongoing Done-for-you monthly SEO Services

📩 DM me anytime!
Or Email: heyumelaila@gmail.com

Ume Laila

7 SEO Principles That Work On Every Search Platform 🔥 

Whether someone's searching on 

Google for answers, 
scrolling TikTok for tutorials, 
hunting products on Amazon, 
looking for professionals on LinkedIn, 
or discovering podcasts on Spotify…

The algorithm is looking for the same signals.

- Relevance
- Quality
- Authority
- User Experience 
- Metadata
- Engagement
- Freshness

If you understand these,
you can rank anywhere your audience searches.

♻️ Save + Share

- - - - -

📌 P.S. I help brands write content that ranks, converts, and sounds human. DM me “CONTENT” if you need help.

- Ume Laila

taplio

The Battle

Jeff Collins

Ume Laila

Followers

Posts

Engagements

Likes

Performance ScoreUme Laila's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Collins

Ume Laila

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ume Laila's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUme Laila's LinkedIn Performance