SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

SEO consulting, specialized in strategic & technical SEO, content marketing, and audience-based link earning campaigns for publishers, national brands and high-growth startups.

• SEO audits for large and complex websites, including PWAs and multinational sites.
• Site migration and M&A projects, ensuring seamless transitions and maintaining SEO performance.
• Penalty mitigation strategies resulting in significant traffic recovery and improved search rankings.

Search Engine Optimization Consultant

Adeptmind

SEO Consultant & Advisor

Greatify

Greatify was an employee motivation and engagement solution that helped create and automate incentive programs.

Growth Consultant

Thirdshelf

Advisor to the CMO on digital strategy for a new loyalty product for retail.

Adviso

I managed a team of 5+ SEO specialists and strategists. I conducted recruitment, performance reviews, career conversations, talent and promotion reviews.

We carried out all aspects of a successful SEO campaign for clients that span verticals, banking, travel, real estate, e-commerce, publishers, and insurance. I repositioned our services for a more holistic SEO, focusing on technical SEO and data-driven content marketing, increasing efficiency and value with new in-house processes, and winning new accounts.

- Pitch top-tier clients on SEO and Content Marketing
- Bring forward-thinking vision, training, and mentorship
- Planning, building, and deploying digital strategies, including SEO content strategy for clients
- Coordinate projects and collaborate with the agency's teams, external resources, and vendors

SEO Team Lead

Nurun

I was leading the SEO practice with a team of 2 professionals. Responsible for recruitment, guidance, management, and evaluation. I broadened the SEO services into a more holistic Inbound Marketing.
- Inbound Marketing Strategies: Social, Content & SEO
- Large-scale technical SEO: audits, implementations, and QA
- Advocacy of Inbound Marketing internally and with clients and prospects
- Conversion rate optimization & A/B Testing
- Mobile Performance Strategies (ASO)
- Analytics-driven strategies & reporting

Director of SEO & Inbound Marketing

Reader's Digest

• Optimized websites for search (SEO) by collaborating with editorial and production teams, implementing recommendations for Reader's Digest.
• Trained team members on SEO and website marketing optimization strategies, enhancing overall digital presence.
• Developed SEM strategies, supported SMO initiatives, and worked with external digital agency NVI to drive site subscriptions and contests growth.

Digital Marketing Consultant

TMP Worldwide

• Developed digital solutions for recruitment and web branding challenges using social web and online tactics.
• Collaborated with key client stakeholders including Sr. Managers, VPs of Human Resources, and Recruitment Managers.
• Achieved increased client engagement and brand visibility through effective Search Engine Marketing and Search Engine Optimization strategies.

Digital Marketing Specialist

Improving web sites with search engine optimization techniques, usability and accessibility, with a strong focus on ROI.

Working for clients such as Canpages, TheHeart.org, Danone, Aldo, etc.
- Create cutting edge marketing strategies for clients,
- Perform usability, search engine optimization and accessibility reviews with hands-on solutions,
- Help develop on site technical SEO expertise,
- Contribute to the marketing team leadership with SEO strategies and techniques.

Floe design + technologies

Front-end Web Developer at VDL2 (now Pheromone) a montreal based digital agency. Working on client's sites such as RDS.ca and ViaRail.ca

Front-end Web Developer

Independent SEO Consultant, I help organizations grow with SEO

I develop data-driven marketing strategies, based on both user needs and business objectives, centred around owned and earned assets.

Coming from a background in front-end development and web mastering, I understand the value of a solid web presence. Over the last 15 years building and optimizing digital platforms, I found that it takes a technical, creative and strategic mind to develop and thrive as a front-running business on the Web.

To achieve exceptional results, I believe that execution is as crucial as the strategy itself.

taplio

The Battle

Jeff Collins

Samuel Lavoie

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