SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

Ross Hudgens

Siege Media

We drive organic growth with SEO, content marketing and PR. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• $100,000,000+ in Lifetime Revenue Generated
• Named a Fastest Growing Company in San Diego 6x
• Named Top 25 B2B Digital Marketing Influencer by Clutch
• Named Top 10 Most Influential Content Marketer by BuzzSumo

Founder / CEO

Member

Full Beaker, Inc.

•	Lead SEO initiatives for Full Beaker, developing web properties from initiation to generating thousands of search referrals monthly across several verticals, including but not limited to insurance and mortgage. Dictated keyword research, content strategy, and link building strategies for Full Beaker's portfolio of websites.
•	Integral part of a team that built Full Beaker from inception to a multi-million dollar, profitable company in under two years. 
•	Developed PPC campaigns in highly competitive mortgage industry.
•	Supported affiliate and business development strategy to rapidly scale the business in the course of two years, utilizing inbound marketing strategies to help improve profit-per-lead and overall lead supply-and-demand levers. 
•	Grew SEO traffic over 500% over the course of two years, leveraging scalable link building strategies to diversify efforts over many domains and still achieve results. 
•	Supplied recommendations for CRO strategies which improved site performance (cumulatively) over 500% across Full Beaker's portfolio of websites.

MediaBoost - Billy.com

•	Head of all SEO operations for MediaBoost. Leads the SEO development of MediaBoost’s multiple properties, from infancy into maturity.
•	Manages an SEO support team of two full-time content writers as well as two developers, half of which are located in Israel, in building out MB properties to match current SEO best-practices. 
•	In charge of all SEO processes as it comes to link building and SEO strategy, utilizing network contacts, creativity and experience to build links, implement best practices, and maintain competitive advantage.  
•	Oversees social media development, providing Facebook, Twitter and blog recommendations to provide growth and build community to meet long-term monetization goals.

Single Grain LLC

•	As Single Grain’s first employee, helped build the company from a base of three clients to a height of twenty. Developed all of Singlegrain’s internal SEO processes, including client reports, link building, scaling strategies, as well as all standard operating procedures. 
•	Analyzed search problems and formulated creative solutions to launch and build SEO campaigns. Performed link building, keyword research, on-site and off-site optimization, and other relevant tasks pertaining to an account’s SEO needs.
•	Managed other employees. Trained new hires on SEO and internal processes. Supervised new employees and nurtured growth and development in the workplace.
•	Wrote all content for the Single Grain blog and Twitter accounts, while managing a personal business-related account. Utilized these accounts to promote expertise and build the Single Grain brand.

Senior SEO Analyst

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through AI and Google-first SEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

Siege Media is excited to become an official partner of Women in Tech SEO!

For years, we've heard great things about their thriving community from Siege team members and also, direct members of the group.

As a company with a female-dominant team (leadership+company wide), it was a no brainer to support such a great group as we head into 2026 and beyond.

I'm a special fan of Areej AbuAli and Erin Simmons (they/them), two leaders behind the scenes who run the organization with class and polish.

We look forward to supporting their events and partnering on content initiatives (such as our upcoming trends report) as we head into the New Year. 

If you haven't heard of Women in TechSEO, highly suggest checking them out!

CEO, Siege Media | SEO for Google + AI, Content & PR

This is the exact process we use to prioritize content for LLM visibility:

First, input the core prompts we care about into a tracker, by creating “what is the best X” using our full set of products and solutions. 

For example, “what’s the best running shoe for wide feet”, or “best organic growth agency for fintech”.

Transactional terms are all that matters, and having those covered for our full product suite is the correct way of pushing visibility towards the things that convert.

From there, identify what URLs are sourced most often across that set of prompts. 

This set of URLs, and how often they’re sourced, is our prioritization scorecard.

We’re looking for “companies like us” in the list. If we see them, that means we can directly create content that has a chance of replacing (or adding to) what’s cited here.

Using this information, we can then weight the pipeline we’re seeing from LLMs so far against SEO data for these same topics. 

If a highly sourced URL – in an industry seeing significant LLM usage so far – is also in high demand on Google, it’s a no brainer to prioritize that content highly in our roadmaps.

“I've been there 10 years, have filed 1,000 JIRA tickets, and they’ve implemented maybe 5 of them.”

If you work in enterprise SEO, you’ve heard some version of that. Maybe you’ve said a version of it.

The thing is: that implementation rate isn’t destiny.

It’s usually a mix of misaligned strategy, weak business cases, and poor communication design. And sometimes, issues with company selection.

At Tech SEO Connect (Durham NC, Dec 4th-5th), I’m excited to be giving a talk on "The SEO Execution Gap: How to Get Recommendations Deployed in Complex Environments".

I'll be sharing a proven playbook from 13+ years of agency experience working with Fortune 500 companies and high growth startups.

See you in Durham in a few weeks?

Siege Media’s Digital PR department is growing fast!

We’ve been excited to bring on some talented, specialized resources around data journalism and PR in the last few months, with our VP, PR Carrie Van-Brunt Wiley leading the charge.

Some of the talented people we’ve brought on:

Lane Gillespie - Data Journalist 
Ryan Flanigan, CCC - Data Journalist
Taylor Lynch - Digital PR Specialist
Fontaine Gwynn - Digital PR Specialist
Abby Hartness - Senior Digital PR Specialist

… with more on the horizon! 

I’m excited to see how these specialists accelerate results for our clients in the days to come.

"Traffic is down for everyone."

This can be trumpeted as an excuse for a poorly performing SEO program in 2025.

Lots of AI-powered programs I see with a little less traffic than everyone else, but it feels good because publishing volume is up and there's a valid explanation.

If you check the metrics and you see:

- Organic sales are significantly down
- AI visibility is notably behind competition
- Rankings are declining (especially for BOFU terms)

Using that as an excuse is not a valid one.

Yes, it’s reasonable for traffic to be down, especially in B2B. 

But there are layers under that very worth digging into to verify your change is based on the macro, not your own strategy. 

And that's not a valid excuse for every business (or SEO) to make.

ChatGPT is the most popular LLM, but is it the best?

We analyzed more than 2.3 million user sessions across five leading LLMs to get a better sense of which LLM is most effective at sending high-quality traffic.

In our data, ChatGPT is actually the worst of the five, at least based on the engagement rate deriving from traffic it sent to websites we track.

ChatGPT notably had the highest sample size by far (~1.9M visits across our sample), but it's notable to see the other five heavyweights actually outperform from traditional user metrics.

This plays off something we've been seeing recently, as well -- ChatGPT's lead from a quality perspective seems to be shrinking, and this pairs with actual declines in traffic share as well.

It’s possible this engagement rate portends a slow shift to other LLMs. The way things are looking to me, I’d expect Gemini to take the lead.

From a business perspective, getting Pro access free for our entire team on G-Suite makes it a no-brainer choice, and the professional “feel” of the responses is something I personally prefer as well.

Do you need a content engineer? 

My take: no, but you do need content engineering.

What’s the difference? In content-driven workflows and SEO-driven workflows today, there are many opportunities for automation. 

But the name “content engineering” implies it directly (and significantly) flows through to the writing itself. 

A better definition, and one we have employed with our own version of this role, is a head of automation. 

This person can deploy leverage where it’s most impactful: communication, reporting, updates, competitive intelligence, and etc. But I’m not sure that is adequately summed up by the term “content engineer” in particular, which feels more precise to the writing workflow itself. 

Also, if that role were to exist in isolation, I’m not sure there’s enough work within that process to warrant that title in particular, *unless* it’s in aim of high volume, low quality writing.

This was the crux of the great podcast conversation I had with Josh Spilker of AirOps, which has a great tool that in many ways is building on that idea. 

Josh has been at the front of this “content engineer” movement, and like the GEO/AEO/AI for SEO debate, I think we’re all mostly caught in a naming convention back and forth here, while mostly agreeing on the same things.

Programmatic SEO is not a blog strategy.

Programmatic SEO successfully exists in a few forms:

1) Long-tail landing page use cases where the product brings the value, not the copy itself.

2) Situations where "the product" is the UX of the page, and that UX is world-class.

At least, those were the core points programmatic SEO expert Matt Bowers (ex-Zapier, Zillow) brought on our podcast discussing how this approach has evolved in the age of AI.

In short, AI (or programmatic), can do something useful when you give it something great. 

But it's not as useful supplying 1,500 words of copy on an undifferentiated blog design. That's not true programmatic. 

If we think about it correctly, programmatic is essentially the 80% in the equation -- product that took months if not years to build, that then has an extra 20% of value brought from secondary sources (AI, or third party data in situations like real estate) that fill out the equation. 

Even better when you bring this all together. 

A great product, great landing page UX, and a well-considered use of third party data or AI to scale up the operation. 

This was one of our most popular podcasts of the past few months, so the data suggests it might be worth checking out if you're considering a programmatic approach.

(There was a pie-in-the-face moment, too: we praised the AI-driven site Greg(dot)app and then shortly after realized it had gotten hit by a Google update.)

If you're nervous about employing "best X" strategies on your own site, "X alternatives" posts are a great place to start.

1 - You don't have to explicitly call yourself the best.

2 - The article doesn't have to be deeply adversarial, and can instead softly focus on the feature differences without being disparaging to the original site.

3 - There's little argument as to why these shouldn't exist on our sites beyond nervousness of controversy in mentioning competitors.

Given point two -- which can be lighter in tone than even "US vs THEM" posts, this is a great, high impact way for companies to wade their toes into a BOFU approach.

Once the company sees the potential impact (as well as additional lift on LLMs), that will likely open up the gates for scaling the strategy.

taplio

The Battle

Jeff Collins

Ross Hudgens

Followers

Posts

Engagements

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Performance ScoreRoss Hudgens's LinkedIn Performance

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taplio

The Battle

Jeff Collins

Ross Hudgens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Hudgens's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoss Hudgens's LinkedIn Performance