SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

Meghan McKenzie

DevHub

- DevHub offers a centralized CMS platform to effortlessly manage and scale your franchise websites on a global scale. With DevHub, you can launch and manage hundreds or thousands of pages, creating various digital experiences such as microsites, local SEO pages, promo pages, event pages, recruitment pages, and more instantly. 
- With less than 1% client churn rate, our customized approach to scale paired with a badass customer success and implementation team makes DevHub an absolute pleasure to work for. 
- We’re working with brands such as Mosquito Authority, American Family Urgent Care Centers, and JunkLuggers to scale and optimize their franchisee and corporate sites so their team can focus on their marketing strategy and growth plan.

Director, Strategic Accounts

Crowd Content

- Managed teams (Customer Success Manager, Account Manager, SDR) to sell SEO-friendly content creation to enterprise clients and maintain current clients, growing ARR
- Build entire sales process and contract terms from month-to-month engagements to annual engagements, increasing average contract size
- Work with the team to implement NPS, delivery surveys, newsletters, and sales processes, growing portfolio of clients
- Design upsells strategies and partner with complementary service agencies, generating additional revenue, increasing average deal size by 200%, and growing client accounts
- Conduct cold outreach for enterprise deals through LinkedIn and email, securing companies in the Fortune 500
- Network at 25+ conferences and develop referral network, closing 14+ deals and securing enterprise clients

Director of Enterprise Sales & Account Executive

- Conducted cold outreach via email and LinkedIn, closing the largest account in company history, increasing net new revenue within a 12-month period, and securing first enterprise clients
- Collaborated with Marketing Director on inbound strategy and qualified leads, growing enterprise portfolio and new average deal sizes as sole salesperson for company
- Developed client contract process, pricing, proof of concept strategy, and onboarding, increasing client commitments and growing average sales
- Transitioned sales processes/pipeline to new CRM, decreasing sales processes

Enterprise Sales Manager & Founding Account Executive

Trim (asktrim.com)

Trim is the largest and fastest-growing AI assistant for personal finance. 

- Developed cold outreach strategy for LinkedIn to target finance publishers for AI Chatbot, growing enterprise partnership portfolio from 5 to 45 partners within 6 weeks
- Created and executed publisher strategy, growing daily users from 10 to 3K within 2 months
-Built, launched, and managed publisher tracking platform, improving tracking capabilities and decreasing campaign customization processes by 95%

User Acquisition Manager

Pretio Interactive

- Managed a sales/marketing team of 4 (Graphic Designer, 2 Account Managers, and Marketing Manager) and spearheaded sales strategy, closing 40 new direct brands and agencies in the US in 2016 (minimum annual budget of $10K)
-Collaborated with marketing, product, and development teams to build out custom API integration with a major CPG promotion optimization company, securing on of the largest client for the company and increasing ARR by $120K

VP, Sales

GlobalWide Media

- Secured and managed fastest growing client of 2015 in new vertical, exceeding sales quotas by 100% and achieving top 1/2 sales representative within North America out of 6 reps
- Built affiliate incentive program for affiliates and affiliate managers for largest client, generating $3M+ in new revenue
- Powered by data science, GlobalWide Media connects advertisers with high performing audiences through direct response and brand campaigns. Using thousands of unique proprietary data points, our technology makes accurate monetary predictions, maximizing brand awareness and profit.

As an agency you can rest assured that GlobalWide Media is an extension of your services. Partnering with you to exceed the needs of your advertisers and always positioning you as the preferred choice to drive incremental revenue and growth.

Business Development & Strategic Partnerships Manager

- Built online advertising affiliate network and collaborated with Business Development teams on affiliate strategy and network distribution, reviving 200+ inactive affiliates and exceeding target quota by 200% within first 3 months
- Fostered relationships with inactive affiliates, growing top affiliate to $25K+ in monthly revenue

Affiliate Manager

Constant Content

As Account Manager at Constant-Content.com, I managed all new and prospective publishers and clients by matching them up with professional freelance writers to meet their online content needs. I specialized in driving traffic to clients website's through unique content and helping to articulate their business offering with web copy, newsletters, blog posts and Ebooks. I also recruited and managed partnership opportunities and business development initiatives.

Keycorp Developments - Westhills Land Corporation's Sales and Marketing Agency

WesthillsBC.com Project: The following position offered me an opportunity to develop a more in-depth and rounded knowledge of the development, marketing and sale of real estate projects.  While my title was officially Marketing Coordinator, my duties and responsibilities went far beyond that; from working with potential buyers to the point of writing a sales contract, to working with new owners to customize their homes and ensuring final delivery of their homes.

-	Key team member contributing to over $50 million worth of homes sales in less 7 months 
-	Worked with home buyers and managed over $150,000 in home customizations and upgrades
-	Coordinated all marketing materials
-       Managed all events and open house logistics
-       Maintained and assisted in the creation of two company websites
-	Designed and implemented a quality control program for all homes at different building stages
-	Successfully launched 5 phases of home sales while adhering to budgetary parameters

Marketing and Sales Coordinator

Westhills Land Corporation

-	Primary contact for all general inquiries, supplier relations and community initiatives
-	Assisted in marketing and advertising efforts 
-	Created and maintained a monthly Competitive Marketing Report and Market Data Research Report to assess the current economic trends and local competition
-	Designed and implemented the Westhills Intranet
-	Managed the company’s website

Marketing Assistant

With over fifteen years of experience in enterprise sales and account management, Meghan is a strategic and results-oriented leader who helps brands scale and optimize their websites and digital experiences. 

Meghan leverages her skills and knowledge in online marketing, digital marketing, SEO, and content creation to identify and solve the production problems of her clients, and to develop long-lasting and profitable relationships with large brands, agencies, and publishers. She is also adept at building and managing teams, designing and implementing sales processes and strategies, and generating additional revenue through upsells and partnerships. Meghan is passionate about delivering value and exceeding expectations, and she enjoys spending time with friends on the slopes, on the water, or the golf course, depending on the weather.

taplio

The Battle

Jeff Collins

Meghan McKenzie

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