SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

MagellanTV

Marketing Director

Clearlink

▪Developed systems to establish marketing best practices, reporting, retention, and team growth.

▪Managed P&L, integrating consumer lifetime value into financial reporting and marketing strategy.

▪ Trained marketing leaders on how to effectively manage teams of people and utilize marketing tools for strategy development

▪ Oversaw Millions in ad spend, overhead, and revenue. Created optimization tactics and reporting systems to hit OKR goals

▪ Developed Omni-Channel strategy to support business goals. Established channel metrics and goals, managed overall performance.

▪ Lead a team of 8+ people to develop new brands from the ground up while maintaining white label marketing operations

▪ Led key cross-targeting discussions between intra-company products and brands. Developed and implemented marketing retargeting strategies.

Marketing Manager

▪ Assumed operations for multiple client accounts and effectively rebuilt several to develop year over year gross profit increases

▪ Analyzed and consulted on long term business operations centered around specific PPC clients and developed a transition plan to new products

Paid Search Specialist

97th Floor

▪ Head of PPC Audits & Acquisition : Identify marketing weak points and strengthen them for SMB - Enterprise level clients

▪ Developed and executed paid search / paid social strategies across multiple industries

Head of Paid Marketing : Audits & Contracts

▪What's the difference between SMB and Enterprise? Amount of ad spend and larger clients.

Enterprise Paid Marketer

▪Paid Marketing across PPC SEM, Paid Social, Programatic & Display. 

▪Clients ranged from B2B SaaS, B2C Consumer goods, B2C Services, and International PR coordinated awareness campaigns.

▪Leading Linkedin ad campaigns (Top 10 best ads multiple times), Consistent 3x  Facebook performance, and goal surpassing PPC SEM tactics.

SMB Paid Marketer

High Sight Cable Camera

▪Created product launch strategies across multiple channels
 
▪Implemented website designs and streamlined user experience

▪Content creation and curation

Marketing Specialist

ARVO

▪Developed blog strategy and implemented over a 3 month period. (term of the internship)

▪Organized charity events that raised over $2k in funds and donations. 

▪Created targeted email campaigns for customer base.

Public Relations (Internship)

DreamLeaf LLC

▪Identified and outreached to key influencers used to promote our brand through product reviews.

▪Redesigned website content to increase user experience and drive sales.

▪Created 3 month campaign to raise awareness of new products across social media platforms.

Marketing Outreach Coordinator (Internship)

With a foundation rooted in paid marketing during the early stages of my career, I've cultivated a deep passion for crafting comprehensive omni-channel marketing strategies that harness the power of research, data-driven insights, and rigorous testing. My proficiency in this domain has not only garnered accolades from marketing platforms but has also earned me the distinction of being named Employee of the Month at every company I've had the privilege of working with since 2018. I've applied my expertise to fuel the growth of diverse endeavors, ranging from elevating the PR initiatives of NBA teams to bolstering the bottom lines of cutting-edge SaaS companies.

taplio

The Battle

Jeff Collins

Kyle Dame

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