Hey, I'm Jeff. I'm a consultant trusted by growth focused companies from around the world. 

For the past 8+ years, I’ve worked both agency-side and in-house, helping businesses generate millions in annual revenue through tailored SEO strategies that deliver real impact, no fluff.

I led Purple’s SEO, growing them to a top organic market share leader in the mattress and bedding industry. The growth and work was featured on top marketing newsletters like Growth Memo.  

I also share SEO tips, strategies, and lessons to marketers from around the world on my newsletter SEOstudyspot.

I've driven results for Industries including: Ecomm, Saas, retail/local, finance, real estate, B2B, travel/hospitality, media news publishing, fashion and beauty, crypto

Having worked in consulting, in-house, and at an agency, I know how to see the big picture, focus on what drives revenue, and get things done. I understand how to break down silos, get buy-in, and move projects forward, making sure strategies don’t just sit on paper, they’re executed with real results.

Here’s what you won’t get with me:

- SEO “checklists”
- One-size-fits-all tactics
- Endless deliverables with no ROI

Here’s what you will get:

- A custom approach tailored to your business
- Honest insights into what’s working (and what isn’t)
- Strategic execution that drives revenue, not just rankings.

If you got this far and are still reading, connect with me and let's chat. If you are in need of SEO to grow your business, reach out for a proposal if we’re a good fit

- Jeff

Jeff Collins

CW Media (Collage and Wood)

Digital Marketing Unicorn and Brand Builder

Collage and Wood, Inc.

Search Engine Optimization Consultant

Digital Content Manager

President/Founder

🙋🏽‍♀️, I’m Crystal. I help event planners create personalized event decor for birthdays, reunions, and corporate celebrations.

Letter, Number, Collage & Event Decor Designer

User Experience Consultant

Cumberland County Schools

I worked with PE teachers to deliver physical education programming to students with special needs! Best job in the world!

Adapted Physical Education

Head Volleyball Coach at Gray's Creek High School, Gray's Creek, NC.
Cape Fear Region Coach of the Year (2015, 2017)
Cape Fear Valley 3A Coach of the Year (2015, 2017)
USAV Beach IMPACT.
USAV Indoor IMPACT.
USAV CAP-1 & USAV CAP-2.

Varsity Volleyball Coach - Gray's Creek High School, Hope Mills, NC

Adapted PE Teacher

SEO Linguist. Democratizing internet optimization to help entrepreneurs grow brands on the internet. Host of 🎙️The Simple and Smart SEO Show. Find my giant wooden letters & sports senior night gifts: CollageandWood.com

✨ Never Not Optimizing! ✨

✅ Work With Me 1-1 For SEO Strategy.

As a brand SEO strategist and host of the Simple and Smart SEO podcast, I empower entrepreneurs to master search engine optimization. 

It's time to democratize brand SEO for entrepreneurs and small business owners! 

I leverage my experience growing client blogs and Shopify e-commerce stores like Collage and Wood to provide actionable insights.

Each week I feature expert interviews on the podcast to help businesses enhance their online presence. 

My expertise includes managing SEO efforts, integrating multichannel marketing strategies, and delivering innovative solutions for clear client communication.
 
Connect with me to make SEO simple, smart, and impactful for your business!

Crystal W.

8️⃣ 8️⃣ , 0️⃣ 0️⃣ 0️⃣  downloads.

I've always done it for the love of the game.

As a player.
As a coach.
As a teacher.
As a business owner.
As a podcaster.

I'm not sure any other reason would keep me motivated before anyone watches, buys, or listens.

But when you do it for the love of the game, the "what am I actually capable of producing" challenge of everyday ... you rack up more wins than metrics could ever tell you.

And by the way, since attribution models are kind of buns anyway, it might be time to redefine metrics and redefine what success truly means.

#success #metrics #loveofthegame

p.s. Props to another mom for making me look like the awesome mother I am (even when I fall a bit short!)

Visibility Strategist for Product Creators → Helping creator-led brands become easy to find, trust, and buy from! Host of The Simple and Smart SEO Show 🎙️ Join my Visibility Challenge → simpleandsmartseo.com/challenge

Met two new friends at the Raeford/Hoke Chamber of Commerce breakfast this morning!

I loved hearing the story of how the woman on the left scaled her food truck/catering business to six figures in less than a year.

So inspiring!

I was also able to share with them my new visibility challenge… three days to help small business owners make simple and efficient updates to their websites so that they can get recommended in search.

What a Tuesday! Can this day get any better? Yup! 

#smallbusiness #hokecounty #networking 

You’re up next Aimee Jurenka!

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Jeff Collins

Crystal W.

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taplio

The Battle

Jeff Collins

Crystal W.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Crystal W.'s LinkedIn Performance

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