parcelLab

• Administered Zendesk platform, maintained dynamic templates and placeholders, and implemented automated alerts, ensuring smooth customer support operations
• Designed and implemented trigger flows, cron jobs, and worked with JavaScript to create Emails and Track&Trace pages in HTML & CSS, enhancing usability and boosting conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Jira, Cronicle, DataDog, Metabase, Graylog, DBT

Technical Support Engineer

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

Jeevan Jelaindren

SmartBear

Senior Director, Growth Marketing

As a member of the leadership team, led global demand generation, digital, account-based marketing (ABM) and business development for post purchase customer experience software provider targeting retail/e-commerce brands, with a focus on driving engagement, qualified sales opportunities and pipeline revenue.

Vice President, Global Demand Generation

Interactions LLC

Led demand generation, account-based marketing, digital, field marketing, events marketing and business development teams for leading conversational AI company. Drove qualified pipeline and prospect engagement through data-driven, targeted marketing initiatives and campaigns. Member of marketing leadership team reporting to CMO.

Senior Director, Demand Generation & ABM

TripAdvisor

Drove strategic direction and execution of global acquisition, engagement & retention efforts for B2B subscription business. Managed global team of high performing marketers across acquisition, retention and CRM.  Owned the contact, engagement and lifecycle strategy for prospects and subscribers focused on acquisition, onboarding, in-life engagement, renewal and win-back.

Director, Customer Acquisition, Retention & Lifecycle Marketing

Led organization responsible for developing, pitching and implementing customized advertising solutions for key clients, and creating new revenue generating ad products across TripAdvisor.

Director, Advertising Solutions

Owned the GTM launch strategy for key consumer products. Led team responsible for the development and optimization of integrated, cross-channel programs to drive product & user engagement, brand awareness and member acquisition.

Senior Manager, Product Marketing

Drove member and review acquisition through the development of various online marketing products, promotions and paid acquisition efforts. Led marketing efforts for key products including paid advertising, social media, sweepstakes promotion, site integration and email efforts.

Senior Manager, Acquisition & Engagement Marketing

Prospectiv

Managed the online marketing initiatives for the consumer properties of permission-based online lead generation company. Developed and managed new products & content to drive consumer acquisition and retention, increase lead generation for top brand clients, drive revenue and improve visitor user experience.

Online Marketing Director

Omgeo

Managed the global product marketing activities for division of financial software company, including product positioning, pricing and product communication efforts.  Led regional marketing groups in successfully introducing new and enhanced products around the world.

Global Product Marketing Manager

Lycos

Sr. Product Manager:
Managed all aspects of marketing and product strategy for Lycos Finance (Quote.com), Lycos’ consumer finance portal and part of the Terra Lycos global portal network. Responsible for driving revenue initiatives for subscription and media sales business.

Sr. Product Manager

Managed the media revenue initiatives and drove sales for the Web Publishing & Communities, Finance, and Teen destination sites for Lycos.  Led strategic sales activities (including determining product positioning, key target markets, media mix and pricing) and created customized advertising packages to meet key clients’ marketing objectives. Consistently met or exceeded quarterly sales quotas.

Advertising Revenue Manager

Product Manager

Results-oriented, data-driven GTM leader experienced in leading high-performing marketing teams in fast paced B2B and B2C environments.  Demonstrated ability to drive marketing strategy, generate demand and pipeline, develop effective marketing campaigns, drive conversion and engagement, improve brand awareness, launch new product offerings, and lead and collaborate cross-functionally.

Specialties: Marketing strategy, demand generation, digital marketing, account-based marketing (ABM/ABX), integrated marketing, user acquisition & engagement, conversion optimization, lifecycle marketing, customer retention, marketing analytics, online advertising, paid & organic social, B2B marketing, consumer/DTC, SaaS, product marketing, email marketing, performance marketing, CRM, marketing operations, budget management, team leadership, sales/marketing alignment, cross-team collaboration.

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Jeevan Jelaindren

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