Jean-Philippe Borel

JPB MEDIA & COACHING

Founder

Infosys

Program Manager

Project Manager

Capgemini

Sopra Group

Logica

Analyst

Providing Building Blocks to Solopreneurs

I have always loved building SYSTEMS.

At 24 y/o, I built a small video game for fun.

In my late twenties / early thirties, I was a software developer in IT companies. I got the opportunity to be in a team that was building a BIG product for EDF (French Electricity Company) to manage electrical power plants. The cool part of that project was that I got to grow on many dimensions of software development: databases, server installations, object oriented programming and more.

From my early thirties, I moved into leadership roles but I would still create Excel products for myself to increase my productivity.

In 2021, I built my first web application using Bubble. I was expecting to release it as a SAAS to market but I decided not to. The product was good, myself and another user were using the system on a daily basis, but I didn’t believe it would work as a SAAS so I dropped the idea.

End 2022/ beginning 2023, I built my first website with Bubble.

On 13th of February 2023, I launched my Solopreneur business part time next to my full time corporate job and released my first online course.

On 11th of October 2024, I released Togenda, a new way to manage tasks with Notion.

I raise the level of my SYSTEMS constantly, it's an endless improvement loop.

My mental model is: "I am 0.1% stronger&wiser today than I was yesterday".

Self Employed

There are 2 ways to close 4 and 5-figure deals on LinkedIn:

1. Spend years trying to figure it all out.
2. Hire a LinkedIn Ghostwriter to do it for you.

My clients prove it’s possible:

CLIENT 1

1. ROLE: Career Coach

2. CHALLENGES:

- Inconsistent lead flow
- Not being taken seriously even with client results
- Posting content only to get “empty” likes and comments

3. WHAT I DID:

Step 1: Refined ICP (Ideal client persona) and positioning
Step 2: Crafted a profile focused on their ICP
Step 3: Crafted a content strategy to get leads
Step 4: Wrote targeted content based on the strategy
Step 5: Shared social proof the right way to prove expertise

4. RESULTS:

- $50,000+ revenue generated from LinkedIn in 6 months
- 100+ signups for their community
- Multiple speaking opportunities

CLIENT 2

1. ROLE: Agency owner

2. CHALLENGES:

- No authority on LinkedIn despite amazing client results
- Wasting 40+ hours/month writing content
- Zero leads from LinkedIn

3. WHAT I DID:

Step 1: Got clarity on ICP, offer, and positioning
Step 2: Crafted an ICP-focused LinkedIn profile
Step 3: Crafted a lead-focused content strategy 
Step 4: Wrote content proving his expertise

4. RESULTS:

- Collaboration opportunities from top industry players
- Qualified inbound leads (6-figure business owners)
- 2xed his prices 

CLIENT 3

1. ROLE: Solopreneur

2. CHALLENGES:

- No clear strategy
- 3 leads in 5 months
- Profile + content didn’t show expertise

3. WHAT I DID:

Step 1: Refined ICP and positioning
Step 2: Helped refine offers to show client benefits
Step 3: Crafted a new content strategy focused on getting leads
Step 4: Wrote content targeting the client’s emotions and handling objections

4. RESULTS: 

- 2xed his investment in 2 months
- 4 inbound leads in the first 21 days
- Positioned as an authority in their industry

And I have 10 other success stories just like these.

If you want to be the next one, DM me “3D” and I’ll share the next steps with you.

LinkedIn Ghostwriting

Self-employed

Why are you reading the Experience section of a non-celebrity writer from India?

It’s because I got you hooked on my story.

In 7 years as a fiction author, I have made that happen more times than I can remember.

When you write stories, you must hold the reader’s attention at all times or wave them goodbye.

A weak chapter? There’s Netflix to go back to.

A flat character? Good luck with the Amazon reviews.

A plot hole? You can end up on a Reddit thread (not for the good reasons). 

And even if you manage to nail the story . . .

. . . well imagine what it’s like to try to get them to read it in the first place.

Let me tell you, it’s not pretty.

But writing 2 books and 10+ short stories (and 357 others that never left my laptop) pays off.

It teaches you how to grab attention and keep it as long as you want.

It teaches you how to create characters and events readers care about.

It teaches you how to make people from the U.S., UK, and Germany read your story when they didn’t know you a month ago.

But the most important thing it teaches you, you must learn how to tell a good story.

Funny thing is . . .

. . . without that skill, I would never be able to tell my client’s stories today.

Today, my clients close 4 and 5-figure deals because of the stories I tell for them.

That’s how they position themselves as experts in their industry.

That’s how they build trust.

The point I’m trying to make?

I can do the same for you and your business.

Because no matter what you sell, one element remains constant –

You need stories to sell.

Let me help you tell yours.

Author

Freelance

Let’s cut to the chase.

You’re an expert in what you do but you don’t have 40+ hours/month to translate that expertise into your LinkedIn content.

You have a business to run.

You want an expert who can help you with it. Let’s see if I’m that person.

With great pride – and an equal measure of humility – I can say that in my 6 years as a content and copywriter, I have:

- Written 1,000+ pieces of content and copy.
- Helped websites rank on the first page of Google and grab featured snippets multiple times. 
- Worked with 50+ businesses.

How did I accomplish all of that?

Let me tell you one thing.

A combination of hard work, burning passion, and a “can-do” attitude will get you anywhere.

After my stint as a content and copywriter, I can proudly say I know more about writing than almost anyone in the game.

I can recognise what will hold the reader’s attention, what will make them come back, and pull the credit cards out of their wallets.

Want that for your business?

Great.

Shoot me a DM and let’s talk.

Freelance Content and Copywriter

Turning your Expertise into 4 and 5-figure deals on LinkedIn with my 3D Content Strategy

On paper, your business looks great - a converting offer, happy clients, and raving testimonials.

But something feels wrong. 

Your business is dependent on referrals and word-of-mouth marketing. 

No control over getting new leads every month. 

A fear gnaws at your mind, “What happens when the referrals dry up?”

That’s when you decide to jump on LinkedIn, thinking “5 posts/week and I’m gonna sign multiple new clients each month.”

Until you realise it’s not that easy.

Your posts fall on deaf ears, you’re wasting 40+ hours/month writing content, and your bank account doesn’t reflect your efforts.

You’ve tried:

- Listening to the influencer and running after likes & followers → Now you have tons of followers and no new clients.
- Grinding the comments all day → 5 hours a day wasted without anything to show for it.
- Cold pitching 50 people a day → 500 people now see you as a pushy salesperson they don’t want to work with.  

Nothing you can think of seems to work and now you’re getting desperate.

You’re afraid if things continue as they are, it’ll lead to:

- Business revenue being stuck at the same level as last year
- Wasting time and effort you should’ve spent on your business
- Working with toxic clients because “they help me pay the bills”

You’re on the wrong path.

What you need is a framework that helps you build trust, prove your expertise, get warm leads, and in turn, revenue. 

Don’t panic. There’s hope. 

You need a guide who can help you build that strategy and show you the right way while you focus on your business.

That’s where I come in.

With my 3-step Freedom Founders Framework, we will:

Step 1: Nail your 3Ws - who your ideal client is, what burning problem you solve for them, and what makes you different from people offering similar services.

Step 2: Develop your “Buy” strategy - We’ll optimise your profile to address your ideal client's pains and desires. 

We’ll build your content strategy that focuses on building trust, position you as their expert, and makes them reach out.  

3. Drive warm leads into your funnel - The exact DM framework I use to take ideal clients from a stranger to someone willing to work with us.

My results speak for themselves:

- A career coach generated $75,000+ in 8 months
- A solopreneur got 4 inbound leads in 21 days
- A Founder attracted $30,00+ in 6 months

I have more of these but LinkedIn says I’m out of characters. 

Back to you.

Are you ready to sign clients without feeling like a pushy car salesman?

Great.

DM me or send an email at hello@sayantagoswami.com.

taplio

The Battle

Jean-Philippe Borel

Sayanta Goswami

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